WillItSurvive
United States · United States

Avenue One

Marketplace matching institutional capital with single-family rental homes via local partners.

Protection under test
Assessed 29 July 2026 · Evidence as of 29 July 2026
Something worth protecting exists and is being tested right now.
On the recordSince 29 July 2026 · Checkable from mid-2027 · Every call on the record Checkpoint: FirstPass or peer AI underwriting gains visible share in SFR category
The call

Avenue One built real local-partner distribution but has gone quiet on funding and cut headcount while AI-native underwriting tools start moving into its exact workflow.

Avenue One is a marketplace that connects money and people who want to invest in single-family rental homes. It makes money by underwriting deals (checking if they're safe) and matching investors with local operators. The problem is that AI tools like FirstPass can now do the underwriting work in 90 seconds instead of weeks, which means Avenue One's main job is becoming a commodity that anyone can build. The company has some real defenses, like its network of 400+ local partners and its brokerage licenses, but recent warning signs suggest these aren't strong enough: it cut its staff by 40% in April 2024, hasn't raised new funding in three years, and hasn't publicly proven its revenue keeps growing. The one thing that could change this is if Avenue One raises significant new money with a credible investor, which would show the market still believes in the business; if instead it shrinks again or stays silent, that would confirm it is losing the race against AI.

Why
01
AI pressure: Security Properties FirstPass (AI underwriting for SFR). FirstPass automates the same underwriting and operator-matching steps Avenue One sells, threatening to undercut its core workflow. Could AI do the core job? Yes, likely.
02
Bigger players: Blackstone/Invitation Homes. No announced AI-underwriting-plus-operator product yet, but their scale could fund one fast if they choose to. Could a giant copy it? Yes, easily.
03
What protects it. 400+ local vetted operating partners and brokerage licensing relationships that took years to build and are hard to copy overnight.
What would change this call
Avenue One announces a new funding round or valuation update within 12 months. Would show whether investors still back its capital-matching model after 3 years of silence.
A second material layoff or headcount drop is reported by TrueUp, Latka, or news outlets. Would confirm continued contraction and loss of operating capacity.
Security Properties FirstPass or a peer AI-underwriting tool gains disclosed SFR market share by mid-2027. Would show AI tools displacing Avenue One's manual underwriting and matching workflow.
Key numbers
  • $100M raised at ~$1B valuation, led by WestCap (2023-05-15)
  • ~40% layoff, roughly 70 employees remain (2024-04)
  • $2.2B capital deployed across 20+ markets, 400+ partners (2025-08-25)
Named risks
  • Reported ~40% layoff around April 2024 signals financial distress. Severity: high
  • No disclosed funding round or valuation update since May 2023, a three-year silence. Severity: medium
  • Core 90-second underwriting workflow directly targeted by AI-native tools like FirstPass (July 2026). Severity: high
  • No audited revenue figures or named institutional client logos beyond investor MetLife. Severity: medium
  • SFR institutional appetite is rate-sensitive and currently soft. Severity: medium
Rivals, as read in July 2026
RivalDirectionEvidence
EnteracontestingNear-identical SFR SaaS marketplace, founded 2017, listed as top alternative by CB Insights
Roofstockgaining onLarger marketplace claiming $10B historical transactions, 400k+ users as of June 2026
Security Properties (FirstPass)gaining onLaunched AI underwriting platform July 2026 cutting underwriting from hours to minutes
Haystacks.AIcontestingML-focused SFR market intelligence competitor per CB Insights
Questions people ask
Is Avenue One profitable in 2026?
No audited revenue figures have been published. Avenue One last raised $100M in May 2023 at roughly a $1 billion valuation led by WestCap with MetLife participating, and no funding or profitability update has surfaced since, leaving profitability unverified as of July 2026.
Could AI replace Avenue One's underwriting business?
Avenue One's headline feature is 90-second home underwriting (claimed May 2023), which is exactly the workflow AI-native tools now automate. Security Properties launched its FirstPass AI underwriting platform in July 2026, and no comparable AI product from Avenue One has been publicly identified.
Did Avenue One have layoffs?
Yes. CB Insights referenced Avenue One 'getting past gutting layoffs and slowing deals' in an April 2024 profile, consistent with reports of a roughly 40 percent workforce reduction around that time following its May 2023 fundraise.
Who founded Avenue One and who owns it?
Avenue One was founded in January 2020 by CEO Ryan Stroker and CTO William Martiner. It remains privately held and venture-backed, with WestCap leading a $100M round in May 2023 and MetLife participating as an investor; no acquisition or IPO has occurred.
Who are Avenue One's biggest competitors?
Direct SFR-technology competitors include Entera (founded 2017, Bellaire TX) and Haystacks.AI per CB Insights, plus larger marketplace Roofstock, founded 2015 and claiming $10 billion in historical transactions and 400,000-plus users as of June 2026.
What is Avenue One's current valuation?
Avenue One was valued at approximately $1 billion following a $100M raise led by WestCap in May 2023, per Bloomberg reporting. No valuation update, up or down, has been publicly reported since that round.
Timeline
  • 2026-07-22Security Properties launches FirstPass AI underwriting platform, a direct threat to Avenue One's core workflow
  • 2026-07-09CFPB issues AI underwriting guidance on adverse action notices
  • 2026-03-19Podcast interview with CEO Ryan Stroker references underwriting tech, no named AI product
  • 2025-08-25Leadership expansion adds COO (ex-Amazon/Plaid/ZaloPay) and Head of Capital
  • 2024-04-09CB Insights profile references gutting layoffs and slowing deals, roughly 40 percent cut reported
  • 2023-09-12Avenue One launches in-house brokerage, adds capital partnerships leaders
  • 2023-05-15Raises $100M led by WestCap with MetLife participation, valued near $1 billion
  • 2020-01Avenue One founded by Ryan Stroker and William Martiner
Revision history
29 July 2026
First assessed. Protection under test. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources