Criteria Corp
Criteria Corp builds pre-employment skills and aptitude tests used by 4,000+ companies to screen job candidates.
On the record
Checkpoint: Colorado's AI-hiring law takes effect, testing whether compliance certs like ISO 42001 become mandatory or just nice-to-have
The call
Criteria has real data and certification advantages, but flat growth and no fresh capital mean it's surviving well while its equity story stalls.
Criteria Corp sells AI-powered tests that companies use to screen job candidates. It has built up 20 years of test data and 4,000 customers, which makes it hard for a brand-new competitor to copy what it does. The real threat is not a new startup but giants like Workday and iCIMS, which are adding assessment tools directly into their hiring software suites; when a company is already paying for one of those platforms, they are less likely to buy Criteria's standalone product. The one thing that could change the picture is whether Criteria can keep selling to new companies and keep existing customers happy even as these bigger players enter the space. If it can, its years of test data still matters. If it cannot, it becomes just another add-on that no one needs to buy separately.
Why
01
AI pressure: None apparent. AI is making resumes less trustworthy, which is pushing more employers toward validated tests like Criteria's, not away. Could AI do the core job? Only partly.
02
Bigger players: Workday and iCIMS. Both are folding AI-driven assessment and interview scoring into their HCM and ATS suites, aiming to make standalone testing tools unnecessary. Could a giant copy it? Yes, easily.
03
What protects it. Twenty years of proprietary validation data and an ISO 42001 certification give it a compliance edge that's hard to fake quickly.
What would change this call
Workday or iCIMS launches a native assessment/interview-scoring feature and names an enterprise win. Shows platform bundling is actively displacing Criteria's standalone deals.
SHL, HireVue, or Pymetrics/Harver obtain ISO 42001 certification within 6-12 months. Would flatten Criteria's newest compliance differentiator into an industry standard.
Criteria announces new funding, acquisition, or PE recap. Would signal a change to its 7-year-static ownership and capital structure.
SHL, HireVue, or Pymetrics/Harver obtain ISO 42001 certification within 6-12 months. Would flatten Criteria's newest compliance differentiator into an industry standard.
Criteria announces new funding, acquisition, or PE recap. Would signal a change to its 7-year-static ownership and capital structure.
Key numbers
- 181 employees, up 7.1% YoY but only 3 open roles
- No new funding since $56M Sumeru round in 2019
- Revenue estimated ~$30M (2022 figure, likely dated)
Named risks
- Workday and iCIMS bundling AI assessment into HCM/ATS suites could absorb standalone deal flow.
- ISO 42001 certification spreading to rivals like Oracle (March 2026) flattens Criteria's differentiator.
- New state AI-hiring laws (Colorado Feb 2026, California Jan 2026) raise compliance burden.
- EEOC scrutiny of assessment vendors (EEOC v. Psychological Dimensions ruling June 2026) signals federal investigation exposure.
- No new capital raised since 2019 under PE ownership leaves equity structure uncertain.
Rivals, as read in July 2026
| Rival | Direction | Evidence |
|---|---|---|
| Workday | gaining on | Bundling AI-driven assessment into HCM suite as of 2026; also faces Mobley v. Workday bias litigation |
| iCIMS | gaining on | Bundling AI-driven assessment features directly into its ATS platform as of 2026 |
| Oracle | contesting | Achieved ISO/IEC 42001 AI certification for its portfolio in March 2026, narrowing Criteria's edge |
| SHL | losing to | Positioned as gold-standard psychometrics provider for regulated industries per 2026 buyer guides |
| HireVue | losing to | Cited as enterprise video-interviewing and AI-scoring leader with strong North American brand, 2026 |
| Pymetrics/Harver | contesting | Pymetrics acquired by Harver in 2022, competing via gamified neuroscience-based assessment |
Questions people ask
- Is Criteria Corp profitable?
- No public profitability figures have been disclosed. Criteria last raised outside capital in May 2019 ($56M from Sumeru Equity Partners) and has reported no new funding round since, with revenue not publicly disclosed as of 2026.
- Has Criteria Corp had layoffs?
- No layoffs have been publicly reported for Criteria Corp. The company has continued shipping products through 2026, including a June 2026 Predictive Interviewing suite expansion, with no disclosed headcount reduction announcements found.
- Could AI replace Criteria Corp's assessment business?
- Criteria's own leadership argues the opposite: its March 2026 Candidate Experience Report found 68% of 2,500 surveyed candidates were open to replacing resumes with assessments, since generative AI has made resumes easier to fabricate, boosting demand for validated testing.
- Who owns Criteria Corp?
- Criteria Corp is privately held and backed by Sumeru Equity Partners, which made a $56 million majority strategic investment in May 2019, plus Level Equity Management as a listed investor. No new funding round has been reported since 2019.
- Who is Criteria Corp's biggest competitor?
- The most structural threat comes from Workday and iCIMS, which are bundling AI-driven assessment features directly into their HCM and ATS platforms, not blocked by regulation. Within its direct assessment category, SHL and HireVue are cited as category leaders.
- Does Criteria Corp use AI in its own products?
- Yes. Criteria launched Interview Intelligence AI-powered interview scoring on 2025-05-19, added the 'Coach Bo' AI coaching assistant in its Develop product in July 2024, and expanded with a Real-Time Video Interviewing and AI Interview Agent on 2026-06-16.
Timeline
- 2026-06-16Expanded Predictive Interviewing suite with Real-Time Video Interviewing and AI Interview Agent
- 2026-05-14Announced ISO 42001:2023 AI-management-system certification
- 2026-03-10Published Candidate Experience Report finding 68% open to abandoning resumes for assessments
- 2025-05-19Launched Interview Intelligence, AI-powered interview scoring feature
- 2024-07Launched Develop talent-management product with AI assistant Coach Bo
- 2022-01Unified Criteria, Revelian, and Alcami Interactive into single Criteria brand
- 2021-03Acquired Alcami Interactive, an Australian video-interviewing platform
- 2020Acquired Revelian, an Australian game-based assessment company
- 2019-05Received $56M majority investment from Sumeru Equity Partners
- 2006Founded by Josh Millet to make validated assessment tools accessible via SaaS
Revision history
22 July 2026
First assessed. Losing its protection. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources
- About Criteria Corp. (2024-05-09)
- Criteria, Revelian, and Alcami Interactive Enter 2022 as a Unified Brand
- AGC Partners Advises Criteria Corp on Its Majority Recapitalization by Sumeru Equity Partners
- Criteria Stock Price, Funding, Valuation, Revenue & Financial Statements (2025-06-24)
- Criteria Corp - Headcount, Funding & Open Jobs (2026-06-19)
- Employee Testing, Pre-Employment Testing
- Revenue, Competitors, Alternatives (2022-04-18)
- Criteria Launches New Talent Development Tool Develop™
- Criteria Launches Interview Intelligence (2025-05-19)
- The Resume Is Losing Its Value in the Age of AI (2026-03-10)
- Why ISO 42001 Is the Benchmark Hiring AI Has Been Waiting For (2026-05-14)
- Criteria Corp Expands Talent Signal Platform with Predictive Interviewing for the AI Era (2026-06-16)