ElevenLabs
Makes AI voice generation and voice agent tools for enterprise customer service.
ElevenLabs is growing fast on real enterprise deployments while OpenAI and Google ship competing voice features for free inside their own platforms.
ElevenLabs makes software that converts text to realistic speech and powers voice agents for companies like Klarna and Revolut. It is getting harder to replace because big companies are already locked in and use ElevenLabs as part of their customer service systems, but OpenAI, Google, and Amazon all now offer their own voice tools built into products they already sell, which makes it risky for ElevenLabs to rely on those customers staying. The company recently cut its prices, which suggests customers might be shopping around. The one thing that could change everything is whether large Fortune 500 companies keep choosing ElevenLabs over the free or cheaper voice tools from OpenAI and Google over the next year or two, and whether ElevenLabs can keep making money while prices fall.
BIPA class-action lawsuits filed May 2026 reach settlement or verdict, with disclosed dollar amount. Reveals whether legal exposure is bounded or materially damaging to finances.
ElevenLabs gross margins or ARR growth trend reported around the rumored $22B tender/IPO process. Shows whether price cuts are stabilizing margins or growth is flattening.
- $500M ARR reached
- 9 coordinated BIPA lawsuits filed
- $11B valuation on $500M Series D
- Nine coordinated BIPA class-action lawsuits filed May 2026 could result in large settlements.
- Frontier labs OpenAI and Google bundling voice natively risk commoditizing core TTS business.
- Repeated 2026 price cuts across API, Agents, and Music suggest margin compression.
- Wildly inconsistent headcount data across trackers (400 to 1,064) signals reporting instability.
- Pending $22B secondary valuation talks unfinalized as of July 2026 could collapse or reprice down.
| Rival | Direction | Evidence |
|---|---|---|
| OpenAI | gaining on | Shipped Realtime API and gpt-realtime-2 voice model in 2026, prompting ElevenLabs price cuts May 2026 |
| gaining on | Shipped Gemini TTS and Veo as direct voice/video competitors in 2026 | |
| Meta | contesting | Acquired PlayHT/PlayAI and shut it down by Dec 31, 2025, removing a rival but expanding own voice stack |
| Cartesia | contesting | Undercuts ElevenLabs on latency and price with Sonic model, cited as alternative in 2026 reviews |
| Klarna and Revolut (as customers) | gaining on | Klarna and Revolut deployed ElevenLabs Agents at scale in Jan-Feb 2026, showing enterprise lock-in over rivals |
- Is ElevenLabs profitable in 2026?
- No profitability figures are disclosed. ElevenLabs reported crossing $500M ARR by May 5, 2026, up from $330M ARR at the end of 2025, but the company has not published net income or margin data as of mid-2026.
- Who owns ElevenLabs?
- ElevenLabs is privately held, founded in 2022 by Piotr Dąbkowski and Mati Staniszewski. Its Series D closed February 4, 2026 at an $11B valuation led by Sequoia Capital, with a third close in May 2026 adding BlackRock, Wellington, NVIDIA, and Santander.
- Could AI replace ElevenLabs?
- ElevenLabs' core text-to-speech and voice cloning layer faces commoditization as OpenAI's Realtime API and gpt-realtime-2, plus Google's Gemini TTS, ship bundled voice into their own multimodal stacks, prompting ElevenLabs to cut API and Agents pricing in May 2026.
- Who is ElevenLabs' biggest competitor?
- OpenAI and Google are the largest threats, having shipped Realtime API/gpt-realtime-2 and Gemini TTS respectively in 2026. Specialized rivals like Cartesia, Inworld, and smallest.ai undercut on latency and price; Meta acquired and shut down PlayHT by December 31, 2025.
- What is ElevenLabs' valuation in 2026?
- ElevenLabs was valued at $11B after its Series D closed February 4, 2026, led by Sequoia Capital. By July 2, 2026, Bloomberg reported early talks on a secondary tender sale that could value the company at roughly $22B, expected to close by September 2026.
- Is ElevenLabs facing legal trouble?
- Nine coordinated BIPA class-action lawsuits were filed in Illinois federal court in May 2026 against ElevenLabs, Amazon, Apple, Google, Meta, Microsoft, NVIDIA, Adobe, and Samsung, alleging non-consensual use of voiceprints for AI training.
- 2026-07-02Bloomberg reports early talks on secondary tender at roughly $22B valuation
- 2026-06-08Sifted reports nine coordinated BIPA lawsuits filed against ElevenLabs and big tech
- 2026-05-26ElevenLabs launches Music v2, cuts self-serve music pricing 40-50%
- 2026-05-07ElevenLabs cuts API and Agents pricing, introduces pay-as-you-go
- 2026-05-05ElevenLabs announces crossing $500M ARR and third Series D close of $100M
- 2026-03-01ElevenLabs pledges $1B in free voice restoration technology at SXSW
- 2026-02-11ElevenLabs launches government-focused product vertical
- 2026-02-04ElevenLabs raises $500M Series D at $11B valuation led by Sequoia Capital
- 2025-09-01Employee tender offer values ElevenLabs at $6.6B
- 2025-01-30ElevenLabs raises $180M Series C at $3.3B valuation
- ElevenLabs crosses $500M ARR (May 5, 2026)
- ElevenLabs raises $500M Series D at $11B valuation (Feb 4, 2026)
- ElevenLabs growth timeline (Jun 20, 2026)
- Sacra company profile: ElevenLabs (Jul 1, 2026)
- Reuters via Yahoo Finance (Jul 2, 2026)
- Sifted article on BIPA lawsuits (Jun 8, 2026)
- Capitol News Illinois (May 15, 2026)
- ElevenLabs Blog (May 7, 2026)
- AI Music Preneur (Jul 6, 2026)
- Inworld AI resources on ElevenLabs alternatives (Jul 6, 2026)
- MSN/Bloomberg
- Revelio Labs (Jun 29, 2026)