Yes. UK Companies House filings show Feeld's profit rose to £5.5m for the year ending 2023, up from £2.4m the prior year, on revenue of £39.5m, reported by Yahoo Finance on 2024-09-08. FY2024 revenue then grew 26% to £48.9m, per filings reported 2025-10-14.

Feeld is privately founder-owned, with no disclosed VC funding rounds beyond early seed capital. Founder Dimo Trifonov transferred shares to CEO Ana Kirova in early 2024, dropping his stake below 50% while hers rose to roughly 24%; Kirova became CEO in December 2023, per Companies House filings reported 2024-09-08.

Could AI replace Feeld's matchmaking?

Not yet demonstrably: as of July 2026 no evidence shows Feeld has shipped an LLM-based matchmaker like Bumble's Bee (announced 2026-03-11) or Tinder's Chemistry. Feeld's own AI use is limited to Veriff identity verification (Feb 2026) and a research-built quiz, Reflections, launched January 2026.

Has Feeld had any security or privacy incidents?

Yes. In March 2024 cybersecurity firm Fortbridge found critical vulnerabilities allowing unauthorized access to private messages and photos; Feeld says it fixed these within three months but did not proactively notify users or regulators. A separate late-2023 outage briefly exposed real-time user locations.

Who is Feeld's biggest competitor?

Within its ENM/poly niche, direct rivals like #open and 3Fun are much smaller. The bigger threat is Match Group (Tinder, Hinge, OkCupid) and Bumble, whose AI matchmaker 'Bee' was announced 2026-03-11, plus AI-native entrants like Overtone, founded by ex-Hinge CEO Justin McLeod, emerging by June 2026.

Is Feeld growing or losing users?

Growing by revenue and downloads: FY2024 revenue rose 26% to £48.9m per Companies House filings reported 2025-10-14, and Statista/AppTweak tracking cited Q1 2025 as Feeld's highest download quarter to date, as of a 2026-06-01 report.

Consumer platforms · United States

Feeld

feeld.co ↗

Feeld is a profitable dating app for open relationships, kink, and polyamory.

Protection under test

Assessed 23 July 2026 · Evidence as of 23 July 2026

Something worth protecting exists and is being tested right now.

On the recordSince 23 July 2026 · Checkable from mid-to-late 2026 · Every call on the record Checkpoint: FY2025 UK Companies House filing showing whether revenue growth held above 20%

The call

Feeld makes money from a community that trusts it, but that trust is the only thing standing between it and copycats with better AI and bigger budgets.

Feeld is a dating app designed for people interested in open relationships, polyamory, and kink. It makes real money and has loyal users, but it is protected mainly by brand trust and community feeling, not hard-to-copy technology. Bigger rivals like Match Group (which owns Tinder and OkCupid) could move into this space without being legally stopped, and newer AI-powered dating apps built specifically for niche communities could steal users if they offer smarter matching. The biggest wildcard is whether Feeld builds AI matching as good as what Bumble and Tinder already have, or whether it loses ground to startups like Overtone that combine niche focus with cutting-edge matching.

Why

AI pressure: AI-native ENM entrants like Overtone plus Tinder Chemistry and Bumble Bee. AI matchmakers could out-personalize Feeld's quiz while a niche AI-native rival copies its whole identity schema. Could AI do the core job? Only partly.

Bigger players: Match Group (Tinder, Hinge, OkCupid) and Bumble. OkCupid already lets users flag ENM status; Hinge or Bumble could ship an open-relationship mode and undercut Feeld on distribution alone. Could a giant copy it? Probably.

What protects it. A trusted, self-selected ENM/kink community that mainstream apps risk alienating advertisers and users by copying openly.

What would change this call

Hinge or OkCupid launches a dedicated open/non-monogamous relationship mode within 12 months. Would show Match Group directly targeting Feeld's core identity niche.
Feeld ships an AI-matchmaking feature comparable to Tinder Chemistry or Bumble Bee within a year. Would show Feeld closing its current AI product gap versus rivals.
An AI-native ENM app like Overtone reports meaningful user growth or funding news. Would show a purpose-built niche AI competitor gaining real traction.

Key numbers

Revenue £48.9m, up 26% YoY (FY2024)
Profit £5.5m in FY2023, up from £2.4m (FY2023)
£33m of £39.5m revenue came from outside UK (FY2023)

Named risks

March 2024 Fortbridge-found vulnerability exposed private messages and photos without proactive user notification. Severity: high
Late 2023 outage publicly exposed real-time user locations before feature was disabled. Severity: medium
No LLM-based AI matchmaking feature shipped while Bumble and Tinder roll out AI matchmakers. Severity: medium
Generic AI-written messages ('chatfishing') erode authenticity that differentiates Feeld's community. Severity: medium
Growth from mainstream 'vanilla tourist' users risks diluting the niche community trust that underpins the brand. Severity: medium

Rivals, as read in July 2026

Rival	Direction	Evidence
Bumble	gaining on	Announced AI matchmaker 'Bee' at Q4 earnings, 2026-03-11
Tinder (Match Group)	gaining on	Shipped AI 'Chemistry' and 'Photo Selector' features by 2026
OkCupid (Match Group)	contesting	Offers inclusive identity filters that partly overlap Feeld's niche, as of 2026
Overtone	gaining on	AI-native niche dating startup by ex-Hinge CEO Justin McLeod, emerging mid-2026
Grindr	contesting	Its 'Edge' tier offers AI chat summaries and compatibility stats as of 2026

Questions people ask

Is Feeld profitable?: Yes. UK Companies House filings show Feeld's profit rose to £5.5m for the year ending 2023, up from £2.4m the prior year, on revenue of £39.5m, reported by Yahoo Finance on 2024-09-08. FY2024 revenue then grew 26% to £48.9m, per filings reported 2025-10-14.
Who owns Feeld?: Feeld is privately founder-owned, with no disclosed VC funding rounds beyond early seed capital. Founder Dimo Trifonov transferred shares to CEO Ana Kirova in early 2024, dropping his stake below 50% while hers rose to roughly 24%; Kirova became CEO in December 2023, per Companies House filings reported 2024-09-08.
Could AI replace Feeld's matchmaking?: Not yet demonstrably: as of July 2026 no evidence shows Feeld has shipped an LLM-based matchmaker like Bumble's Bee (announced 2026-03-11) or Tinder's Chemistry. Feeld's own AI use is limited to Veriff identity verification (Feb 2026) and a research-built quiz, Reflections, launched January 2026.
Has Feeld had any security or privacy incidents?: Yes. In March 2024 cybersecurity firm Fortbridge found critical vulnerabilities allowing unauthorized access to private messages and photos; Feeld says it fixed these within three months but did not proactively notify users or regulators. A separate late-2023 outage briefly exposed real-time user locations.
Who is Feeld's biggest competitor?: Within its ENM/poly niche, direct rivals like #open and 3Fun are much smaller. The bigger threat is Match Group (Tinder, Hinge, OkCupid) and Bumble, whose AI matchmaker 'Bee' was announced 2026-03-11, plus AI-native entrants like Overtone, founded by ex-Hinge CEO Justin McLeod, emerging by June 2026.
Is Feeld growing or losing users?: Growing by revenue and downloads: FY2024 revenue rose 26% to £48.9m per Companies House filings reported 2025-10-14, and Statista/AppTweak tracking cited Q1 2025 as Feeld's highest download quarter to date, as of a 2026-06-01 report.

Timeline

2026-03-11Bumble announces AI matchmaker 'Bee' at Q4 earnings call
2026-01Feeld launches 'Reflections' quiz feature with University of Michigan BIIT Lab
2025-12-28Feeld publishes 'Feeld Raw 2025' annual member data report
2025-10-14FY2024 revenue reported at £48.9m, up 26% year over year
2025-07-28Feeld launches app version 8.0 with major UX redesign
2024-09-08FY2023 revenue £39.5m and profit £5.5m reported via Companies House filings
2024-06-19Feeld launches 'Constellation' multi-partner profile linking feature
2024-03Fortbridge identifies critical Feeld app vulnerabilities exposing messages and photos
2023-12Ana Kirova becomes Feeld CEO
2016-083nder rebrands to Feeld after Match Group/Tinder trademark lawsuit

Revision history

23 July 2026

First assessed. Protection under test. The text above is fixed as of this date and is not edited afterwards.

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