Globality
AI procurement platform that automates RFPs and supplier sourcing for large enterprises.
On the record
Checkpoint: Next funding round: clean up-round versus another flat extension
The call
Globality sells AI sourcing as a separate product while SAP and Oracle build the same thing into procurement systems companies already own.
Globality uses artificial intelligence to help big companies find suppliers, write requests for quotes, and negotiate deals. The problem is that giants like SAP and Oracle have added the same AI features directly into their own software, which companies already use and trust, and cheaper startups like Buyer24.ai and Didero can do the same things Globality does without the extra cost. The one thing that could save Globality is if it can prove its AI actually makes companies save real money on procurement, but right now it has few big customers and its value has not grown in five years, which suggests buyers are not convinced.
Why
01
AI pressure: SAP Joule, Oracle AI Agents, Gemini Enterprise Agent Platform. These vendors now ship agentic sourcing modules inside the ERP systems companies already run, doing what Globality sells as a standalone add-on. Could AI do the core job? Yes, likely.
02
Bigger players: SAP and Oracle. SAP and Oracle own the procurement systems of record and now bundle AI sourcing agents into products buyers already pay for. Could a giant copy it? Yes, easily.
03
What protects it. A decade of procurement-specific workflow data and named Global 2000 accounts like Kantar and Aquanima that would need to switch systems to leave.
What would change this call
Globality announces a clean up-round at a valuation above $1B within 12 months. Would show investor confidence is rebuilding, not just flat extensions.
SAP or Oracle publicizes named Global 2000 wins for agentic sourcing in legal, consulting, or marketing RFPs. Would confirm incumbents are directly displacing standalone tools like Globality.
Globality discloses verified revenue, NRR, or customer retention figures for the first time. Would replace unconfirmed estimates with real evidence of traction or decline.
SAP or Oracle publicizes named Global 2000 wins for agentic sourcing in legal, consulting, or marketing RFPs. Would confirm incumbents are directly displacing standalone tools like Globality.
Globality discloses verified revenue, NRR, or customer retention figures for the first time. Would replace unconfirmed estimates with real evidence of traction or decline.
Key numbers
- $357M total raised since 2015
- Valuation flat near $1B since 2019
- Revenue estimated $66.7M, unconfirmed
Named risks
- Valuation has stayed near $1B since 2019, with 2024 raise an extension not an up-round.
- Core RFP and negotiation automation product is replicable by frontier AI and cheaper startups.
- Revenue undisclosed and headcount figures conflict across trackers by 2-5x.
- Only two named customers publicly confirmed (Kantar, Aquanima) for a decade-old unicorn.
- Gartner forecasts over 40% of agentic AI projects canceled by end of 2027, hitting buyer demand.
Rivals, as read in July 2026
| Rival | Direction | Evidence |
|---|---|---|
| SAP (Joule) | gaining on | Shipped native agentic sourcing module inside SAP ERP suite, as of mid-2026 |
| Oracle (AI Agents) | gaining on | Native agentic procurement agents added to Oracle Procurement Cloud, 2026 |
| Google (Gemini Enterprise Agent Platform) | gaining on | Launched general enterprise agent platform at Cloud Next, April 27 2026 |
| Buyer24.ai, Didero, Traza | contesting | Cheaper AI-agent startups replicate RFQ and negotiation automation directly, 2026 |
| Zycus, GEP, Ivalua, Jaggaer | contesting | Established S2P suites pushing competing agentic AI positioning through 2026 |
Questions people ask
- Is Globality profitable in 2026?
- Globality has not disclosed audited financials. A data aggregator estimated revenue near $66.7M, but that figure is unconfirmed. The company only publishes vendor-claimed savings metrics like '20X ROI' and '€6.18B cumulative savings,' with no independent proof of profitability as of April 2026.
- What is Globality's current valuation?
- Globality's valuation has stayed roughly flat near $1B since SoftBank's January 2019 investment, which WSJ said valued it 'close to $1 billion.' Its October 2024 $47M raise was an extension of the Series D, not a fresh priced up-round, per Caplight data from March 2026.
- Who are Globality's biggest competitors?
- Globality competes against SAP (Joule) and Oracle (Procurement Cloud AI Agents), which shipped native agentic sourcing modules directly inside their ERP suites, plus established S2P vendors Zycus, GEP, Ivalua and Jaggaer, and newer cheaper startups like Buyer24.ai and Didero as of mid-2026.
- Could AI replace Globality's product?
- Globality's core offering, RFP generation, supplier matching and negotiation automation, is itself generic agentic AI reasoning. Frontier platforms like Google's Gemini Enterprise Agent Platform, launched April 2026, and startups such as Buyer24.ai replicate similar workflows, directly threatening its differentiation.
- Who owns Globality?
- Globality is privately held and venture-backed with no parent company. Major investors include SoftBank Vision Fund and Sienna Capital (Groupe Bruxelles Lambert), which co-led a $138M Series E in September 2022, bringing total funding raised to about $357-358M by October 2024.
- How much funding has Globality raised total?
- Globality has raised approximately $357-358M since its 2015 founding, including $100M from SoftBank Vision Fund in January 2019, $138M in a September 2022 Series E, and a $47M Series D extension in October 2024, per clay.com data from May 2025.
Timeline
- 2026-04-27Google launches Gemini Enterprise Agent Platform at Cloud Next, intensifying agentic procurement competition
- 2024-10-22Globality raises $47M Series D extension, total funding reaches ~$357M
- 2022-09-27Globality raises $138M Series E led by Sienna Capital and SoftBank, total funding $310M
- 2021-01Aquanima signs agreement to deploy Globality's Smart Sourcing platform
- 2019-01-22SoftBank Vision Fund invests $100M; WSJ reports valuation near $1B
- 2017-01Globality raises ~$35M with Raine Group, THK Equities, and Al Gore as investor
- 2017-01Globality launches publicly
- 2015-01Globality founded by Joel Hyatt and Lior Delgo
Revision history
29 July 2026
First assessed. Losing its protection. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources
- EverybodyWiki Bios & Wiki (2025-09-10)
- How Much Did Globality Raise? (2025-05-22)
- SoftBank serves up $100m for Globality (2019-01-24)
- SoftBank Invests $100 Million in Online Marketplace Globality (2019-01-22)
- AI-powered procurement startup Globality raises $138m (2022-09-27)
- Globality Secures US$47m to Propel AI-Driven Sourcing (2024-10-22)
- Valuation, Funding Rounds & Stock Price (2026-03-23)
- Management and Employees List
- Globality (2026-04-20)
- Globality Inc Company Profile
- Contact Us
- Globality - $310M Raised (2026-07-20)