WillItSurvive
Creator economy and media tech · Spain

Heepsy

heepsy.com ↗

Spanish SaaS search engine that helps brands find and vet influencers.

Little protection left
Assessed 23 July 2026 · Evidence as of 23 July 2026
Not much stands between this business and its pressures.
On the recordSince 23 July 2026 · Checkable from Q4 2026 · Every call on the record Checkpoint: Next headcount snapshot after two straight quarters of shrinkage without a funding announcement
The call

A decade-old, unfunded influencer search tool losing headcount and traffic while a bigger rival buys up the category and an AI agent goes after its core workflow.

Heepsy is a ten-year-old software tool that helps marketing teams search for and filter influencers to work with on social media. The company is getting harder to compete with Modash, a much larger competitor with a database of 250 million influencers and 2,000 major brand customers, and also losing ground to a new AI agent called Stormy AI that handles the entire job (finding influencers, negotiating with them, and making contracts) without human help. With only seven employees and shrinking headcount, Heepsy has no special data, partnerships, or customer loyalty that would lock people in, so the next 12 to 24 months will likely show whether the company gets acquired for parts, keeps shrinking, or finds a new reason to exist.

Why
01
AI pressure: Stormy AI. Stormy AI pitches full agentic discovery, negotiation and contracting, framing Heepsy as just a static data list. Could AI do the core job? Yes, likely.
02
Bigger players: Modash. Modash bought Promoty in Jan 2025 and now runs 250M+ profiles and 2,000+ brand clients, dwarfing Heepsy's database. Could a giant copy it? Yes, easily.
03
What protects it. The Moonio creator marketplace layer, if it builds real repeat-transaction lock-in, but no numbers back that up yet.
What would change this call
Heepsy headcount falls further below ~7 by end of 2026 without a funding announcement. Would indicate continued shrinkage and rising odds of acqui-hire or shutdown.
Heepsy is acquired by Modash or another rival within 12-24 months. Would confirm consolidation is absorbing Heepsy rather than Heepsy competing independently.
Heepsy monthly web visits keep declining past the reported 183K, down 6% QoQ figure. Would show customer interest continuing to erode toward larger rivals.
Key numbers
  • About 7 employees, down 22% year over year (2026-06-23)
  • Estimated revenue near $1.2M a year (2026-06-23)
  • No priced funding round since May 2018 (2026-06-23)
Named risks
  • No reported funding since May 2018, unclear runway to fund growth or defend against consolidation. Severity: high
  • Headcount down 22.2% year over year to ~7 employees as of June 2026. Severity: high
  • Agentic AI competitors (Stormy AI) marketing directly against Heepsy's core discovery workflow. Severity: medium
  • Creator database roughly 20-30x smaller than Modash and HypeAuditor limits enterprise competitiveness. Severity: medium
  • Inconsistent public data on HQ location and pricing across sources signals weak investor/press visibility. Severity: low
Rivals, as read in July 2026
RivalDirectionEvidence
Modashlosing toModash tracks 250M+ profiles and acquired rival Promoty in Jan 2025 vs Heepsy's ~11M profiles
Upfluencelosing toEstimated $22.7M revenue and 151 staff vs Heepsy's ~$1.2M revenue and 7 staff (2026)
HypeAuditorlosing to205M+ influencer database reported Apr 2026 dwarfs Heepsy's marketed 11M
Stormy AIcontestingAgentic AI tool markets directly against Heepsy's discovery workflow, Mar 2026
CreatorIQgaining onEnterprise suite ingests platform APIs at larger scale, serving bigger brand budgets
Questions people ask
Is Heepsy profitable in 2026?
No audited figures are public. Third-party estimator Growjo puts Heepsy's annual revenue at roughly $1.2M with no disclosed profit margin, while headcount has fallen to about 7 employees by June 2026, down 22.2% year over year, suggesting cost-cutting rather than growth.
Could AI replace Heepsy?
Heepsy's core job, filtering influencer databases by engagement and authenticity, is exactly what agentic AI tools target. Stormy AI's March 2026 blog explicitly frames Heepsy as providing only static 'data' while its AI autonomously searches, negotiates, and signs creator deals end to end.
Is Heepsy shrinking or growing?
Shrinking. Crustdata's June 2026 snapshot shows Heepsy at about 7 employees, down 22.2% from a year earlier, with estimated web traffic of 183K monthly visits also down 6.0% quarter over quarter as of mid-2026.
Who is Heepsy's biggest competitor?
Modash is the largest named threat: it tracks 250M plus creator profiles versus Heepsy's marketed 11M, serves about 2,000 brands including Birkenstock and Victoria's Secret, and acquired rival Promoty in January 2025, consolidating the category Heepsy competes in.
Who owns Heepsy?
Heepsy is privately held under legal entity Gemssy Technologies, founded by Tabi Vicuña in 2016 and based in the Basque Country, Spain. Early backers include MassChallenge, Viriditas, Acurio Ventures, and Google for Startups; no priced VC round or acquisition has been reported as of June 2026.
How big is Heepsy's influencer database compared to rivals?
Heepsy markets 8 to 11 million creator profiles, far smaller than rivals: Modash reports 250 to 350 million profiles (Feb 2025) and HypeAuditor reports over 205 million (Apr 2026), making Heepsy roughly 20 to 30 times smaller than its main competitors' claimed databases.
Timeline
  • 2026-06-28Ainfluencer review lists Heepsy pricing at $89 to $369 per month plus 12% payment commission
  • 2026-06-23Crustdata snapshot shows Heepsy at 7 employees, down 22.2% year over year
  • 2026-03-27Stormy AI publishes blog framing Heepsy as 'data-only' vs its autonomous AI agent
  • 2025-11-18CB Insights lists Heepsy investors as MassChallenge, Viriditas, Acurio Ventures
  • 2025-02-19Report cites Modash serving ~2,000 brands with 250M+ tracked creator profiles
  • 2025-01Modash acquires competitor Promoty, consolidating influencer-discovery category
  • 2024-09-23Heepsy absorbs creator marketplace Moonio, rebrands combined offering
  • 2018-05-23Last tracked Heepsy funding event, an accelerator/incubator round
  • 2016Heepsy founded by Tabi Vicuña in Spain
Revision history
23 July 2026
First assessed. Little protection left. The text above is fixed as of this date and is not edited afterwards.
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