HiddenLayer
HiddenLayer sells security tools that detect attacks on AI models and machine learning systems.
HiddenLayer still holds federal accounts and real technology, but its two closest rivals got bought by Palo Alto and Cisco while its own growth and funding have stalled.
HiddenLayer sells software that protects artificial intelligence systems from attacks and tampering, and it makes real money serving U.S. government and defense agencies. The hard part is that two of its closest competitors, Protect AI and Robust Intelligence, were already bought by Palo Alto Networks and Cisco, which are now selling their own AI security products to the same customers. HiddenLayer hasn't raised new money in nearly three years, its team barely grew, and fewer people visit its website, which suggests the company is either running out of time to find new investors or will be acquired by one of the large tech companies that is already moving into this space.
Palo Alto or Cisco publicly names HiddenLayer federal or enterprise accounts they won in H2 2026. Would show incumbents actively displacing HiddenLayer in its core installed base.
HiddenLayer headcount and web traffic trend through late 2026. Reversal of the current stall versus continued shrinkage signals momentum or decline.
- No new funding round in 34 months
- Web traffic down 42% quarter over quarter
- Headcount grew only 4.3% year over year to 170 people
- No new funding round in 34 months as of June 2026 while peers get acquired by giants.
- Web traffic reportedly fell 42% quarter over quarter as of June 2026.
- Headcount growth stalled at only +4.3% year over year through June 2026.
- Hyperscaler bundling of basic AI detection features could commoditize HiddenLayer's low end wedge.
- Inconsistent headquarters listings across CB Insights, Datanyze, and press releases signal data reliability gaps.
| Rival | Direction | Evidence |
|---|---|---|
| Palo Alto Networks | contesting | Launched Prisma AIRS April 28, 2025, overlapping HiddenLayer offerings after buying Protect AI, closed July 22, 2025 |
| Cisco | contesting | Integrated acquired rival Robust Intelligence into Cisco Security Cloud, completed September 2024 |
| Microsoft | contesting | M12 is a HiddenLayer investor yet Microsoft ships native AI security tooling that competes for the same buyers |
| Protect AI | losing to | Acquired by Palo Alto Networks July 22, 2025, removing it as an independent peer and adding scale to a rival |
| Robust Intelligence | losing to | Acquired by Cisco, announced October 14, 2024, folded into Cisco Security Cloud |
- Is HiddenLayer profitable in 2026?
- HiddenLayer has not disclosed profitability. Third-party estimates put 2024 revenue near $42M (UpMarket and Datanyze, both undated 2026 listings), while the company remains privately held with no IPO filing as of April 2026, per Forge Global.
- Has HiddenLayer raised new funding recently?
- No. HiddenLayer closed a $50.25M Series A on February 20, 2024, led by M12 and Moore Strategic Ventures. As of June 29, 2026, Crustdata reported it had been 34 months since any new round, with no Series B announced.
- Who are HiddenLayer's biggest competitors?
- Its closest AI security peers, Protect AI and Robust Intelligence, were both acquired: Cisco bought Robust Intelligence (announced October 14, 2024) and Palo Alto Networks bought Protect AI (completed July 22, 2025), leaving HiddenLayer among the last independent pure play rivals.
- Could AI replace HiddenLayer?
- No, HiddenLayer's core business, AI model security, grows alongside AI adoption rather than being displaced by it. The bigger threat is hyperscalers like AWS, Databricks, and Microsoft bundling basic detection features natively, which could compress its low-end market over time.
- Who owns HiddenLayer?
- HiddenLayer is privately held and venture backed. It was founded in March 2022 by Christopher Sestito, Jacob Rideout, James Ballard, and Tanner Burns. Investors include Microsoft's M12 fund, Moore Strategic Ventures, Booz Allen Ventures, IBM Ventures, and Capital One Ventures from its Series A.
- Will HiddenLayer get acquired?
- No acquisition has been announced as of July 21, 2026. Given peers Protect AI and Robust Intelligence were both bought by Palo Alto Networks and Cisco, and HiddenLayer has not raised funds in 34 months as of June 2026, analysts view an acquisition or Series B as likely within 6 to 18 months.
- 2026-06-29Announced partnership with Cohere to secure its North enterprise agent platform
- 2026-06-17Joined Databricks Unity AI Gateway ecosystem
- 2026-05-18Disclosed CVE-2026-45829, a critical RCE flaw in ChromaDB
- 2026-04-21Granted patent for model output steering using universal images
- 2026-03-23Launched AI Runtime Security module for agentic AI
- 2026-03-18Released 2026 AI Threat Landscape Report
- 2025-07-22Palo Alto Networks completed acquisition of rival Protect AI
- 2025-07-17Appointed Chelsea Strong as Chief Revenue Officer
- 2025-04-28Palo Alto Networks announced intent to acquire Protect AI, launching Prisma AIRS
- 2024-10-14Cisco announced intent to acquire rival Robust Intelligence
- 2024-02-20Closed $50.25M Series A led by M12 and Moore Strategic Ventures
- 2022-03Founded by Christopher Sestito, Jacob Rideout, James Ballard, and Tanner Burns
- HiddenLayer Raises $50M in Series A Funding to Safeguard AI
- PitchBook (2026)
- HiddenLayer IPO: Investment Opportunities & Pre-IPO Valuations (2026-04-13)
- Crustdata (2026-06-29)
- UpMarket (2026-07-07)
- Datanyze
- Growjo
- CB Insights (2026-05-22)
- HiddenLayer (2026-06-01)
- HiddenLayer and Cohere Collaborate (2026-06-29)
- HiddenLayer (2026-03-23)
- LinkedIn mirror (2026-05-18)