Is Hisense Group profitable in 2026?

Yes but shrinking. Hisense Home Appliances Group posted FY2025 net profit of RMB 3.19 billion, down 4.82% year over year, with revenue of RMB 87.93 billion down 5.19%, and Q1 2026 revenue fell a further 7.16% YoY, reported June 2026.

Is Hisense losing market share to TCL?

Yes. As of June 2026, Samsung reported Hisense held 10.6% global TV market share versus TCL's 13.3% and LG's 14.8%, placing Hisense fourth, while Samsung marked its 21st consecutive year at number one.

Who owns Hisense Group?

Hisense Group is state-linked: its ultimate beneficial owner is the State-owned Assets Supervision and Administration Commission (SASAC) of the Qingdao Municipal Government, controlling it through an unlisted holding company, per a December 2025 ownership analysis.

Could AI replace what Hisense does?

No, its core is physical TV, appliance, and display manufacturing across 160+ countries that AI cannot substitute. Its one AI-adjacent data business, ACR viewing data, is instead under active US legal attack, including a Texas TRO from December 2025.

Is Hisense facing legal trouble in the US?

Yes. Texas AG Ken Paxton sued Hisense in December 2025 over ACR data collection and won a TRO on December 17, 2025; a separate federal class action was filed May 12, 2026 in N.D. California. Both remained unresolved as of July 2026.

What is Hisense Group's annual revenue?

Hisense's own newsroom stated total group revenue surpassed $28.7 billion USD in 2023, with overseas revenue over $12.2 billion. A separate 2024 figure cites RMB 215.3 billion group revenue with 46.3% from overseas.

Manufacturing companies · state-owned · China

Hisense Group

hisense.com ↗

Chinese state-linked maker of TVs, appliances, and VIDAA smart TV software, sold in 160+ countries.

Protection under test

Assessed 30 July 2026 · Evidence as of 30 July 2026

Something worth protecting exists and is being tested right now.

On the recordSince 30 July 2026 · Checkable from H2 2026 · Every call on the record Checkpoint: Ruling or settlement in Texas AG and federal class action over VIDAA ACR data transmission to China

The call

Hisense still ships at scale worldwide, but TCL has already passed it in TV share and unresolved US data lawsuits sit over its VIDAA business while Samsung and LG settled theirs.

Hisense makes TVs, refrigerators, and air conditioners sold in over 160 countries, backed by the Chinese government and generating $28.7 billion in annual revenue. It competes mainly against Samsung, LG, and TCL, but TCL now matches or beats Hisense in TV sales using the same low-cost factory approach, so Hisense has no special advantage that TCL cannot copy. The company is also shrinking, with home appliance sales down 7.2 percent and its workforce cut by nearly a third, while it faces unresolved US lawsuits over whether it sent customer data to China (Samsung and LG settled these cases, but Hisense did not), a legal cloud that could scare away American retailers and buyers if the courts rule against it.

Why

AI pressure: Google TV and Amazon Fire TV. Google TV and Fire TV's AI content recommendation and ad layers compete directly with Hisense's own VIDAA interface for viewer attention and ad revenue. Could AI do the core job? Only partly.

Bigger players: TCL. TCL passed Hisense in global TV revenue share by Q3 2025 (13% vs 10.9%) using the same cost structure and matching specs. Could a giant copy it? Probably.

What protects it. Manufacturing scale, state backing from Qingdao SASAC, and distribution in 160+ countries keep the hardware business running even as margins thin.

What would change this call

Whether Hisense or TCL settles the Texas AG TRO or N.D. Cal. ACR data class action by late 2026. Non-settlement while Samsung/LG settled would signal ongoing US regulatory and reputational risk.
Hisense Home Appliances Q2/Q3 2026 revenue YoY change versus Q1 2026's -7.16%. Shows whether the appliance business decline is stabilizing or accelerating.
Omdia or similar 2026 global TV market share rankings for Hisense versus TCL. Confirms whether TCL has overtaken or extended its lead over Hisense in TV share.

Key numbers

Global TV revenue share 10.9%, behind TCL's 13% (2025-11-30)
Home Appliances Q1 2026 revenue down 7.16% YoY (2026-06-29)
Premium TV unit share hit 20% in Q1 2025 before slipping (2025-07-01)

Named risks

Unresolved Texas AG lawsuit and federal N.D. Cal class action over ACR data sent to China. Severity: high
Accelerating revenue decline at Home Appliances Group, Q1 2026 down 7.16% YoY. Severity: high
Sharp headcount cuts of 32% YoY at Home Appliances Group signal restructuring pressure. Severity: medium
Continued share loss to TCL in global TV market, both value and premium segments. Severity: medium
Samsung/LG settling US data lawsuits while Hisense/TCL do not could cement a China-surveillance narrative hurting Western demand. Severity: medium

Rivals, as read in July 2026

Rival	Direction	Evidence
TCL	losing to	TCL held 13.3% global TV share vs Hisense 10.6% as of June 2026
Samsung Electronics	losing to	Samsung marked 21st consecutive year as #1 global TV vendor, June 2026
LG Electronics	losing to	LG held 14.8% global TV share vs Hisense 10.6%, June 2026
TCL	contesting	Both Hisense and TCL remain unsettled on Texas AG ACR data lawsuit as of July 2026
Samsung Electronics	contesting	Samsung settled its Texas ACR suit Feb 2026 while Hisense did not

Questions people ask

Is Hisense Group profitable in 2026?: Yes but shrinking. Hisense Home Appliances Group posted FY2025 net profit of RMB 3.19 billion, down 4.82% year over year, with revenue of RMB 87.93 billion down 5.19%, and Q1 2026 revenue fell a further 7.16% YoY, reported June 2026.
Is Hisense losing market share to TCL?: Yes. As of June 2026, Samsung reported Hisense held 10.6% global TV market share versus TCL's 13.3% and LG's 14.8%, placing Hisense fourth, while Samsung marked its 21st consecutive year at number one.
Who owns Hisense Group?: Hisense Group is state-linked: its ultimate beneficial owner is the State-owned Assets Supervision and Administration Commission (SASAC) of the Qingdao Municipal Government, controlling it through an unlisted holding company, per a December 2025 ownership analysis.
Could AI replace what Hisense does?: No, its core is physical TV, appliance, and display manufacturing across 160+ countries that AI cannot substitute. Its one AI-adjacent data business, ACR viewing data, is instead under active US legal attack, including a Texas TRO from December 2025.
Is Hisense facing legal trouble in the US?: Yes. Texas AG Ken Paxton sued Hisense in December 2025 over ACR data collection and won a TRO on December 17, 2025; a separate federal class action was filed May 12, 2026 in N.D. California. Both remained unresolved as of July 2026.
What is Hisense Group's annual revenue?: Hisense's own newsroom stated total group revenue surpassed $28.7 billion USD in 2023, with overseas revenue over $12.2 billion. A separate 2024 figure cites RMB 215.3 billion group revenue with 46.3% from overseas.

Timeline

2026-07-30Xbox Cloud Gaming goes live on VIDAA OS 9.6+; Hisense still faces unresolved federal ACR surveillance suit
2026-06-04Samsung reports Hisense at 10.6% global TV share, rank #4 behind LG and TCL
2026-05-12Federal class action filed against Hisense USA in N.D. California over ACR data transmission to China
2026-05LG settles Texas AG ACR data lawsuit
2026-03-30Hisense Home Appliances Group reports FY2025 net profit RMB 3.19 billion, down 4.82% YoY
2026-02Samsung settles Texas AG ACR data lawsuit
2026-01-05CES 2026: Hisense launches RGB MiniLED evo, MicroLED display, announces Microsoft Copilot integration
2025-12-17Texas AG secures temporary restraining order against Hisense over ACR data collection
2025-12-15Texas AG Paxton sues Hisense, Sony, Samsung, LG, TCL over smart TV data collection
2024-12Hisense takes 26% financial stake in Epack Durable

Revision history

30 July 2026

First assessed. Protection under test. The text above is fixed as of this date and is not edited afterwards.

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