Infogram
Infogram lets users turn spreadsheets into charts, infographics, and interactive reports online.
On the record
Checkpoint: Infogram's next public product or usage update, likely around its annual anniversary post
The call
Infogram still has users and embeds, but it's an unfunded subsidiary shipping incremental AI features while Canva and AI-native tools give away the same output for free.
Infogram is a tool that helps people turn data into charts, maps, and visual stories. It used to be popular with newsrooms and marketing teams because it was built into their workflows, but that lock-in is weak and fading. Canva, which is much bigger and has AI features built in, is already taking customers away, and newer AI tools like ChatGPT and Claude can now generate charts from plain text instructions, making Infogram's core job easier to do without it. The one thing that could change the picture is if Infogram keeps its hold on newsroom teams and marketing departments by making its tool so tied into their daily work that switching becomes expensive or difficult, but that has not happened yet and appears to be eroding.
Why
01
AI pressure: Canva Magic Design, Piktochart AI, Powerdrill Bloom, and ChatGPT/Claude text-to-chart features. Rivals now generate a finished infographic from a prompt or a spreadsheet, the exact job Infogram sells seats for. Could AI do the core job? Yes, likely.
02
Bigger players: Canva. Canva bundles free AI-generated infographics and charts into a design suite most teams already pay for or use free. Could a giant copy it? Yes, easily.
03
What protects it. Newsroom and publisher accounts embed Infogram charts directly into CMS workflows, a switching cost that's thin but still holds some accounts in place.
What would change this call
Prezi announces new funding, recapitalization, or sale of Infogram within a year. Would show fresh capital or ownership change to fund competition against Canva.
A marquee newsroom or publisher client publicly switches to Canva or Piktochart. Would confirm the embed/API lock-in moat is failing to hold enterprise accounts.
Prezi headcount (currently ~262) drops further in trackers like Latka or RocketReach. Would indicate continued shrinkage and deprioritization of Infogram within Prezi.
A marquee newsroom or publisher client publicly switches to Canva or Piktochart. Would confirm the embed/API lock-in moat is failing to hold enterprise accounts.
Prezi headcount (currently ~262) drops further in trackers like Latka or RocketReach. Would indicate continued shrinkage and deprioritization of Infogram within Prezi.
Key numbers
- 10 million users, 30,000+ companies claimed
- Prezi last raised $57M, no new funding since 2014
- AI chart and text-to-infographic features shipped March 2024
Named risks
- No disclosed Prezi/Infogram funding or exit since 2014, no capital event to fund AI catch-up.
- Core charting technology is not proprietary or hard to replicate, per independent assessment.
- AI-native entrants (Powerdrill Bloom, Piktochart AI, Venngage AI) explicitly target Infogram's exact use case.
- No standalone Infogram revenue or headcount disclosure makes independent health assessment impossible.
- Sector-wide 2025 tech layoffs (1.2M US cuts) create pressure environment even without confirmed company-specific cuts.
Rivals, as read in July 2026
| Rival | Direction | Evidence |
|---|---|---|
| Canva | gaining on | Magic Design AI already shipped; Magic Studio used 5 billion times per OpenAI writeup, no date given |
| Powerdrill Bloom | gaining on | Launched Dec 2025 claiming 30-second data-to-visual workflow, calls traditional tools obsolete |
| Piktochart | contesting | May 2026 vendor blog claims its own AI generator faster than Infogram's for comparable task |
| Venngage | contesting | Markets AI accessibility features for infographics, positioned as direct alternative in 2026 comparisons |
| Microsoft (Power BI/Excel) | contesting | Cited as free-adjacent BI/visualization alternative in 2026 pricing comparisons |
Questions people ask
- Who owns Infogram?
- Infogram has been a wholly owned subsidiary of Prezi, Inc. since Prezi acquired it in May 2017 for undisclosed terms, its first ever acquisition. Infogram still operates from Riga, Latvia, as Prezi's Data Visualization Center of Excellence, with no ownership change reported through 2026.
- Is Infogram profitable?
- Infogram discloses no standalone financials; it is folded into parent Prezi's books. Prezi last disclosed outside funding of $57M in November 2014 and has raised no new disclosed round since, with no IPO, so no audited profitability figure for Infogram exists publicly as of 2026.
- Could AI replace Infogram?
- Yes, largely. Infogram's core job, turning data or text into charts and infographics, is now doable in one prompt with ChatGPT or Claude, and rivals like Powerdrill Bloom (launched December 2025) explicitly market a 30-second workflow and call traditional tools like Infogram obsolete.
- Is Canva a threat to Infogram?
- Yes. Canva's Magic Design AI infographic tools are already shipped and widely adopted, and per OpenAI's own writeup Canva's AI-powered Magic Studio has been used 5 billion times. Infogram, by contrast, only began shipping comparable AI features in March 2024.
- Has Infogram had layoffs in 2025 or 2026?
- No Infogram- or Prezi-specific layoff event has been publicly confirmed, but the broader tech sector saw 1.2 million US job cuts in 2025, the highest since 2020 per Challenger, Gray & Christmas, with technology leading private-sector cuts as of July 2026.
- What makes Infogram different from Piktochart or Venngage?
- Infogram's cited differentiator is embed and API distribution with live-updating data feeds already integrated into newsroom and enterprise publishing pipelines, used by customers such as Similarweb. A May 2026 Piktochart comparison blog claims Piktochart's own AI generator is faster for comparable tasks.
Timeline
- 2026-03Parent Prezi reportedly launches AI communication agent Swoop for its presentation product
- 2025-12-29Rival Powerdrill Bloom launches, claims 30-second data-to-visual workflow, calls tools like Infogram obsolete
- 2025-10-14Infogram updates its AI Product Terms of Use
- 2025-04-17Infogram publishes blog branding itself 'AI-Powered Everything'
- 2025-03-19Infogram marks 13th anniversary, claims 10 million users and 30,000+ companies
- 2024-03Infogram begins rolling out AI chart suggestions and text-to-infographic features
- 2017-10-24Infogram announces new version of its data visualization platform
- 2017-05-16Prezi acquires Infogram for undisclosed terms, its first acquisition
Revision history
24 July 2026
First assessed. Losing its protection. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources
- Prezi Announces Acquisition of Infogram (2017-05-16)
- Infogram
- Prezi (2026-06-01)
- Prezi 2026 Company Profile
- Infogram Turns 13 (2025-03-19)
- $53.7M ARR, $72.8M Raised (2024-12-18)
- Turn Data Into Interactive Stories
- Infogram Pricing
- AI Data Visualization Tool (2025-04-17)
- AI Product Terms of Use (2025-10-14)
- Employee Data and Trends for Prezi
- Infogram Vs Piktochart (2026-05-09)