WillItSurvive
Education companies · subsidiary of Goldman Sachs Asset Management, General Atlantic, KIRKBI Invest A/S (consortium ownership post-acquisition; no single majority parent) · Norway

Kahoot!

Norwegian game-based quiz platform for classrooms and workplaces, private since 2023.

Protection under test
Assessed 22 July 2026 · Evidence as of 22 July 2026
Something worth protecting exists and is being tested right now.
On the recordSince 22 July 2026 · Checkable from ongoing, filed June 2025 · Every call on the record Checkpoint: Outcome of Kahoot! AS v. CPDlive trademark litigation
The call

Kahoot's school login integration keeps teachers logged in, but free AI quiz tools chip at the very feature that once made people pay.

Kahoot sells quiz games and learning tools to over 100,000 schools, mostly through its Clever connection that handles student data safely and securely. The hard part used to be building quizzes and making them fun, but now artificial intelligence tools like ChatGPT can generate quizzes instantly and for free, which means teachers have less reason to pay Kahoot for that specific feature. The real test is whether Kahoot's school relationships and data security stay valuable enough on their own, or whether the company shrinks into just being a data connection that Google, Microsoft, or other tech giants could offer for free.

Why
01
AI pressure: OpenAI GPT-4 and similar models used to auto-generate quizzes. Anyone can now generate a quiz with ChatGPT for free, weakening the reason to pay for Kahoot's AI quiz-maker. Could AI do the core job? Yes, likely.
02
Bigger players: Google Classroom with Gemini. If Google builds a live quiz game directly into Classroom, it sits where Kahoot's users already are, for free. Could a giant copy it? Probably.
03
What protects it. Deep Clever single-sign-on integration across 100,000+ US schools makes Kahoot hard to rip out of daily classroom routines.
What would change this call
Google ships a native live-quiz-game feature inside Classroom or Gemini for schools. Would show the core Kahoot use case is being absorbed into free infrastructure teachers already use.
Wayground (Quizizz) or Blooket publish or leak K-12 usage numbers rivaling Kahoot's classroom base. Would confirm real classroom share is moving away from Kahoot, not just app-store rankings.
Kahoot's PE owners announce a sale, IPO filing, or write-down within 18-36 months. Would reveal whether owners see this as a growth business or a cash-harvest exit.
Key numbers
  • $1.7B take-private price, 2023 (2023-07-14)
  • 8 million educators using Kahoot (2025-09)
  • Revenue ~$168M estimated (2026-07-13)
Named risks
  • Core quiz-generation feature is a GPT-4 wrapper directly replicable by ChatGPT, Gemini and rival ed-tech tools. Severity: high
  • No audited financials published since January 2024 delisting, reducing external visibility into actual growth and margins. Severity: medium
  • Open trademark litigation against Cahoot Learning filed June 2025 remains unresolved. Severity: low
  • Growth deceleration from 58% invoiced-revenue growth in 2022 to roughly 8% in 2023 signals a maturing core product. Severity: medium
  • PE ownership since 2023 at a steep valuation haircut from the 2021 peak of $7 billion raises exit/resale uncertainty. Severity: medium
Rivals, as read in July 2026
RivalDirectionEvidence
Quizizz/WaygroundcontestingRepeatedly cited across 2025-2026 listicles as closest feature-equivalent K-12 quiz rival
BlooketcontestingNamed alongside Quizizz as top gamified-quiz alternative in 2026 comparison roundups
GimkitcontestingShips own AI quiz-generator feature, per 2026 third-party alternative-tool comparisons
Google Classroom/Geminilosing toNamed as structural threat if Google ships native live-quiz-game inside Classroom, not yet shipped as of 2026
Mentimeter/SlidocontestingPositioned as more professional enterprise alternatives in vendor comparisons, 2025-2026
OpenAI GPT-4/ChatGPTlosing toGeneric LLMs can perform notes-to-quiz generation directly, commoditizing Kahoot!'s own GPT-4-based AI Generator
Questions people ask
Is Kahoot! still a public company in 2026?
No. Kahoot! IPO'd on the Oslo Stock Exchange in March 2021, was taken private on July 14, 2023 for about $1.7 billion by Goldman Sachs Asset Management, General Atlantic, KIRKBI and CEO Eilert Hanoa's vehicle, and was formally delisted from Oslo Bors on January 23, 2024.
Who owns Kahoot! now?
Since the July 14, 2023 take-private deal, Kahoot! is owned by an investor consortium led by Goldman Sachs Asset Management, alongside General Atlantic, LEGO's family holding firm KIRKBI Invest A/S, and CEO Eilert Hanoa's Glitrafjord vehicle, at NOK 35 per share.
Is Kahoot! profitable?
No audited financials have been public since the January 2024 delisting. Reported 2022 revenue and other operating income was $146.0 million, up 18% year over year, but post-2023 figures come only from data vendors like ZoomInfo (about $168 million) and are unverified estimates, not filings.
Could AI replace Kahoot!'s core product?
Kahoot!'s core feature, turning notes or slides into quizzes, is now offered natively by rivals like Quizizz/Wayground, Gimkit, and even ChatGPT/Gemini directly, per 2026 listicle comparisons. Kahoot!'s own AI Generator runs on OpenAI's GPT-4 as of November 2025, making that layer itself a replicable wrapper.
Is Kahoot! a safe company to join right now?
Headcount data from Revelio Labs shows about 855 employees as of December 2025, up 2.3% year over year from a post-acquisition trough of about 779 in late 2023, with no confirmed mass layoffs reported through mid-2026, suggesting modest stability but no major public financial disclosure since going private.
Who is Kahoot!'s biggest competitor?
In K-12 gamified quizzing, Quizizz (rebranded Wayground) and Blooket are repeatedly cited across 2025-2026 third-party comparison sites as the closest feature-equivalent rivals to Kahoot!, though most such rankings come from competing vendors' own marketing content.
Timeline
  • 2025-11AI image generation and slide-import features added to Kahoot! AI Generator per support docs
  • 2025-09-22Launched AI-powered study tools (question extractor, step-by-step solver) for Kahoot!+ Study
  • 2025-09-01Appointed new Group CRO Jesper Hyrm and Group CFO Roberto Leao
  • 2025-06-19Filed trademark suit against CPDlive/Cahoot Learning in Massachusetts federal court
  • 2024-12Partnered with TED to co-create educational content (vendor-sourced)
  • 2024-01-23Delisted from Oslo Bors following completed take-private acquisition
  • 2023-07-14Agreed to $1.7 billion take-private acquisition led by Goldman Sachs Asset Management
  • 2021-03IPO'd on the Oslo Stock Exchange
  • 2013-09Kahoot! publicly launched in beta
Revision history
22 July 2026
First assessed. Protection under test. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources