Kahoot!
Norwegian game-based quiz platform for classrooms and workplaces, private since 2023.
Kahoot's school login integration keeps teachers logged in, but free AI quiz tools chip at the very feature that once made people pay.
Kahoot sells quiz games and learning tools to over 100,000 schools, mostly through its Clever connection that handles student data safely and securely. The hard part used to be building quizzes and making them fun, but now artificial intelligence tools like ChatGPT can generate quizzes instantly and for free, which means teachers have less reason to pay Kahoot for that specific feature. The real test is whether Kahoot's school relationships and data security stay valuable enough on their own, or whether the company shrinks into just being a data connection that Google, Microsoft, or other tech giants could offer for free.
Wayground (Quizizz) or Blooket publish or leak K-12 usage numbers rivaling Kahoot's classroom base. Would confirm real classroom share is moving away from Kahoot, not just app-store rankings.
Kahoot's PE owners announce a sale, IPO filing, or write-down within 18-36 months. Would reveal whether owners see this as a growth business or a cash-harvest exit.
- $1.7B take-private price, 2023
- 8 million educators using Kahoot
- Revenue ~$168M estimated
- Core quiz-generation feature is a GPT-4 wrapper directly replicable by ChatGPT, Gemini and rival ed-tech tools.
- No audited financials published since January 2024 delisting, reducing external visibility into actual growth and margins.
- Open trademark litigation against Cahoot Learning filed June 2025 remains unresolved.
- Growth deceleration from 58% invoiced-revenue growth in 2022 to roughly 8% in 2023 signals a maturing core product.
- PE ownership since 2023 at a steep valuation haircut from the 2021 peak of $7 billion raises exit/resale uncertainty.
| Rival | Direction | Evidence |
|---|---|---|
| Quizizz/Wayground | contesting | Repeatedly cited across 2025-2026 listicles as closest feature-equivalent K-12 quiz rival |
| Blooket | contesting | Named alongside Quizizz as top gamified-quiz alternative in 2026 comparison roundups |
| Gimkit | contesting | Ships own AI quiz-generator feature, per 2026 third-party alternative-tool comparisons |
| Google Classroom/Gemini | losing to | Named as structural threat if Google ships native live-quiz-game inside Classroom, not yet shipped as of 2026 |
| Mentimeter/Slido | contesting | Positioned as more professional enterprise alternatives in vendor comparisons, 2025-2026 |
| OpenAI GPT-4/ChatGPT | losing to | Generic LLMs can perform notes-to-quiz generation directly, commoditizing Kahoot!'s own GPT-4-based AI Generator |
- Is Kahoot! still a public company in 2026?
- No. Kahoot! IPO'd on the Oslo Stock Exchange in March 2021, was taken private on July 14, 2023 for about $1.7 billion by Goldman Sachs Asset Management, General Atlantic, KIRKBI and CEO Eilert Hanoa's vehicle, and was formally delisted from Oslo Bors on January 23, 2024.
- Who owns Kahoot! now?
- Since the July 14, 2023 take-private deal, Kahoot! is owned by an investor consortium led by Goldman Sachs Asset Management, alongside General Atlantic, LEGO's family holding firm KIRKBI Invest A/S, and CEO Eilert Hanoa's Glitrafjord vehicle, at NOK 35 per share.
- Is Kahoot! profitable?
- No audited financials have been public since the January 2024 delisting. Reported 2022 revenue and other operating income was $146.0 million, up 18% year over year, but post-2023 figures come only from data vendors like ZoomInfo (about $168 million) and are unverified estimates, not filings.
- Could AI replace Kahoot!'s core product?
- Kahoot!'s core feature, turning notes or slides into quizzes, is now offered natively by rivals like Quizizz/Wayground, Gimkit, and even ChatGPT/Gemini directly, per 2026 listicle comparisons. Kahoot!'s own AI Generator runs on OpenAI's GPT-4 as of November 2025, making that layer itself a replicable wrapper.
- Is Kahoot! a safe company to join right now?
- Headcount data from Revelio Labs shows about 855 employees as of December 2025, up 2.3% year over year from a post-acquisition trough of about 779 in late 2023, with no confirmed mass layoffs reported through mid-2026, suggesting modest stability but no major public financial disclosure since going private.
- Who is Kahoot!'s biggest competitor?
- In K-12 gamified quizzing, Quizizz (rebranded Wayground) and Blooket are repeatedly cited across 2025-2026 third-party comparison sites as the closest feature-equivalent rivals to Kahoot!, though most such rankings come from competing vendors' own marketing content.
- 2025-11AI image generation and slide-import features added to Kahoot! AI Generator per support docs
- 2025-09-22Launched AI-powered study tools (question extractor, step-by-step solver) for Kahoot!+ Study
- 2025-09-01Appointed new Group CRO Jesper Hyrm and Group CFO Roberto Leao
- 2025-06-19Filed trademark suit against CPDlive/Cahoot Learning in Massachusetts federal court
- 2024-12Partnered with TED to co-create educational content (vendor-sourced)
- 2024-01-23Delisted from Oslo Bors following completed take-private acquisition
- 2023-07-14Agreed to $1.7 billion take-private acquisition led by Goldman Sachs Asset Management
- 2021-03IPO'd on the Oslo Stock Exchange
- 2013-09Kahoot! publicly launched in beta
- Kahoot!
- Gamified e-learning platform Kahoot gets $1.7B acquisition offer (2023-07-14)
- Kahoot! delisted from Oslo Børs (2024-01-23)
- Kahoot! Group Q4 2022 Report
- 17 Online Learning Startup Success Stories (2025-05-12)
- Kahoot! (KAHOT.OL)
- Kahoot! - Overview, News & Similar companies (2026-07-13)
- Kahoot! continues its growth journey (2025-09-01)
- How Kahoot! protects users' cyber security and data privacy (2025-10-24)
- Kahoot! Group Q2 2023 Report
- Kahoot Number of Employees 2026 (2026-06-29)
- How to use Kahoot! AI tools (2025-11-14)