WillItSurvive
Creator economy and media tech · subsidiary of Stadiumred Group · United States

Mediakix

mediakix.com ↗

Influencer marketing agency running creator campaigns for brands since 2011.

Little protection left
Assessed 23 July 2026 · Evidence as of 23 July 2026
Not much stands between this business and its pressures.
On the recordSince 23 July 2026 · Checkable from within 12 months · Every call on the record Checkpoint: Any sign Stadiumred ships a proprietary AI tool under the Mediakix name
The call

A small agency doing hands-on creator work while AI tools and bigger ad networks automate that same work around it.

Mediakix helps brands find and work with social media creators by finding them, checking if they're real, detecting fraud, reaching out, and reporting results. Mediakix has no special data, unique contracts, or technology that would stop competitors or AI from replacing its work. The one thing that could matter is if its parent company, Stadiumred Group, builds new AI software under the Mediakix name in the next year, or if the company gets bought or reorganized by someone with more resources.

Why
01
AI pressure: Sprout Social's Tagger, Viral Nation's Secure 2.0, agentic influencer platforms. AI tools now find, vet, and report on creators automatically, the manual work Mediakix bills for and staffs with 7-21 people. Could AI do the core job? Yes, likely.
02
Bigger players: WPP, Publicis, and Dentsu in-house influencer units. Ad holding companies run influencer work in-house with more budget and data than a small agency folded into Stadiumred can match. Could a giant copy it? Yes, easily.
03
What protects it. Thirteen years of client case studies and relationships, but none of it is turned into a product yet.
What would change this call
Stadiumred ships a proprietary AI platform under the Mediakix brand within 12 months. Would show Mediakix is building an AI moat rather than staying a manual-labor agency.
Mediakix repositions toward regulated niches like pharma, finance, or alcohol influencer campaigns. Would show a deliberate pivot away from AI-automatable general campaign work.
Stadiumred divests, merges, or rebrands Mediakix as part of further roll-up activity. Would show the parent is consolidating rather than investing in Mediakix's standalone growth.
Key numbers
  • ~$9.3M revenue, 7-21 employees (stale estimate) (2024)
  • 60%+ of brands already use AI for influencer picks (2026-07-13)
  • Acquired by Stadiumred in March 2020, fifth deal in two years (2020-03-25)
Named risks
  • No proprietary AI product or data moat versus AI-native rivals automating core services. Severity: high
  • Core services (vetting, fraud detection, reporting) already commoditized by rival AI tooling. Severity: high
  • Unresolved ownership ambiguity between Stadiumred Group and disputed BEN Group claim. Severity: medium
  • Stale, conflicting headcount and revenue estimates suggest low third-party visibility since 2020. Severity: medium
  • Further roll-up, rebranding, or divestiture by acquisitive parent Stadiumred Group. Severity: low
Rivals, as read in July 2026
RivalDirectionEvidence
Viral Nationgaining onLaunched Gemini-powered Secure 2.0 brand-safety and vetting tool in 2024
Sprout Socialgaining onAcquired influencer platform Tagger in 2023, built AI-enabled influencer CRM
WPP, Publicis, Dentsu (holding company in-house units)contestingOperate in-house influencer units serving same brand clients as of 2026
Village Marketing, Pro Motion, Ritual Network, HireinfluencecontestingListed among 26+ direct peer competitors per PitchBook 2026 profile
Questions people ask
Who owns Mediakix now?
Stadiumred Group acquired Mediakix in March 2020 for an undisclosed sum, its fifth agency acquisition in two years, per a PR Newswire release dated 2020-03-25. A lower-reliability source separately claims BEN Group acquired it in 2019, but that claim is unverified and uncorroborated by any primary source.
Is Mediakix profitable in 2026?
No independent revenue or profitability figures for Mediakix have been publicly reported since its March 2020 acquisition, when its back-office and financial operations were folded into parent Stadiumred Group. No 2024-2026 growth or earnings data has surfaced in trade press.
Could AI replace Mediakix's services?
Mediakix's core work, creator discovery, vetting, fraud detection, and reporting, is exactly what AI-native platforms now automate. Rival Viral Nation launched a Gemini-powered brand-safety tool (Secure 2.0) in 2024, and over 60% of brands already use AI for influencer identification as of mid-2026, per Influencer Marketing Hub.
Who is Mediakix's biggest competitor?
Viral Nation and Sprout Social pose the clearest competitive threat. Viral Nation shipped an AI brand-safety tool (Secure 2.0, Gemini-powered) in 2024, and Sprout Social acquired influencer platform Tagger in 2023, folding it into an AI-enabled influencer CRM, per trade coverage from 2026-05-09.
Has Mediakix built any AI products?
No evidence has been found that Mediakix has publicly deployed AI tooling, launched an AI product, or reported AI-driven efficiency gains, as of trade press coverage through 2026-07-13, a notable gap versus AI-forward peers like Viral Nation and Sprout Social.
Is Mediakix growing or shrinking?
No independently verified revenue growth, headcount trend, or new client wins for Mediakix have been reported in 2024-2026. Its most visible recent public output was blog-style content, including an updated guide published 2024-04-25 and a TikTok statistics report on 2024-05-10.
Timeline
  • 2024-05-10Mediakix published Top TikTok Statistics for Marketers report
  • 2024-04-25Mediakix updated Ultimate Guide to Influencer Marketing Campaigns
  • 2024Viral Nation launched Gemini-powered Secure 2.0 brand-safety tool
  • 2023Sprout Social acquired influencer platform Tagger, built AI CRM
  • 2020-03-25Stadiumred Group acquired Mediakix, its fifth agency deal in two years
  • 2018Mediakix won a Shorty Award
  • 2017Mediakix named to Inc. 500/5000 fastest-growing companies list
  • 2016Mediakix first named to Inc. 500/5000 list
  • 2011Mediakix founded in Venice Beach, Los Angeles by Evan Asano
Revision history
23 July 2026
First assessed. Little protection left. The text above is fixed as of this date and is not edited afterwards.
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