Is Mejuri profitable in 2026?

No public confirmation of profitability exists past September 2023, when CEO Noura Sakkijha said Mejuri was not yet profitable but 'progressing toward profitability every quarter.' No update has surfaced since, despite founder claims of $200M+ 2026 revenue.

Is Mejuri's revenue growing or shrinking?

Signals conflict: EcommerceDB estimates online sales fell from $221M in 2024 to about $160M in 2025, and Grips Intelligence puts 2025 GMV at $178.5M, down 10-20% YoY. Founder commentary in January 2026 instead claims revenue 'over $200 million' annually.

Has Mejuri had layoffs?

Yes, Mejuri cut 15% of staff in April 2020 during COVID store closures and about 10% (roughly 50 people) in August 2022 amid inflation and a consumer spending downturn. No layoffs have been publicly reported since, and headcount rose to about 967 by December 2025 per Revelio Labs.

Who is Mejuri's biggest competitor?

Kendra Scott is the largest rival, with vendor-claimed 2026 revenue north of $550M and about 8% of the US accessible-luxury jewelry category, versus Mejuri's roughly $160-200M range. Gorjana (60+ stores) and Pandora also compete directly in demi-fine DTC jewelry.

Could AI replace Mejuri's stylists or jewelry designers?

AI stylist apps like Lookastic could compress Mejuri's app-based 'personalized style recommendations,' but its 56+ owned boutiques, piercing studios, and in-person styling appointments (as of 2026-07-15) remain physical services AI cannot replicate.

Is it safe to take a job at Mejuri right now?

Employment is reasonably safe: headcount grew to about 967 by December 2025 (Revelio Labs) with 174 active job postings, a 15.5% rise in 2025. However, Revelio also flags employee sentiment as 'negative and declining' as of the same date.

Consumer brands · Canada

Mejuri

mejuri.com ↗

Mejuri sells everyday fine jewelry direct to consumers online and through 56+ stores.

Losing its protection

Assessed 23 July 2026 · Evidence as of 23 July 2026

The structural protection is eroding.

On the recordSince 23 July 2026 · Checkable from 2026 · Every call on the record Checkpoint: Next funding round announcement or confirmed 2026 revenue and profitability figures

The call

Mejuri has a real brand and store footprint but unclear profitability, falling 2025 revenue estimates, and four years without new funding leave its next chapter unsettled.

Mejuri sells fine jewelry direct to customers online and in stores, competing head-to-head with companies like Kendra Scott and Pandora that have more money and bigger brands. The company has been around 10 years and built a real business, but nobody outside knows if it actually makes money, its owner says sales are growing while independent trackers show sales dropping 10 to 20 percent, and it has not raised new funding since 2022. If the company confirms steady profits and lands fresh investment at a fair price, the worry goes away; if not, it could get bought at a lower price or run out of cash to open new stores.

Why

AI pressure: AI shopping agents (Google AI Mode, ChatGPT Shopping) and Meta/Google AI ad auctions. AI search and shopping agents can steer price-sensitive buyers elsewhere while AI-driven ad auctions push up Mejuri's customer acquisition costs. Could AI do the core job? Unlikely.

Bigger players: Pandora and Kendra Scott. Pandora's global scale and Kendra Scott's ~$550M revenue give both more marketing and pricing room in the same everyday fine jewelry segment. Could a giant copy it? Yes, easily.

What protects it. Ten years of brand loyalty, owned retail stores, and first-party purchase data from repeat Mejuri Plus customers.

What would change this call

Mejuri announces a new funding round or discloses its valuation. Would show whether investors see growth or a down-round risk.
Independent trackers (ecommerceDB, Grips Intelligence) publish 2026 revenue figures. Would confirm whether the 2025 sales decline continued or reversed.
Mejuri or its CEO issues a public statement confirming profitability. Would resolve the unconfirmed profitability question open since 2023.

Key numbers

Online sales fell from $221M (2024) to ~$160M (2025) (2025-12-31)
No new funding round announced since 2022 (2026-06-30)
Employee sentiment rated 'negative and declining' (2025-12-31)

Named risks

No confirmed profitability since September 2023 despite $100M+ raised. Severity: high
Conflicting 2025 revenue trackers show 10-20% decline versus founder growth claims. Severity: high
No new funding round since 2022 while store expansion remains capital-intensive. Severity: medium
Employee sentiment reported as negative and declining as of December 2025. Severity: medium
Better-funded rivals like Kendra Scott and Pandora compete in the same segment. Severity: medium

Rivals, as read in July 2026

Rival	Direction	Evidence
Kendra Scott	losing to	Kendra Scott vendor-claimed $550M+ revenue and 8% category share vs Mejuri's ~$160-200M, 2026-03-20
Gorjana	contesting	Gorjana operates 60+ stores globally, comparable DTC jewelry footprint, as of 2026-06-03
Pandora	contesting	Legacy accessible-jewelry incumbent competing in same demi-fine segment, no date given
Aurate	gaining on	Grips Intelligence shows Mejuri's site revenue exceeding Aurate in a 2026-05-25 monthly snapshot

Questions people ask

Is Mejuri profitable in 2026?: No public confirmation of profitability exists past September 2023, when CEO Noura Sakkijha said Mejuri was not yet profitable but 'progressing toward profitability every quarter.' No update has surfaced since, despite founder claims of $200M+ 2026 revenue.
Is Mejuri's revenue growing or shrinking?: Signals conflict: EcommerceDB estimates online sales fell from $221M in 2024 to about $160M in 2025, and Grips Intelligence puts 2025 GMV at $178.5M, down 10-20% YoY. Founder commentary in January 2026 instead claims revenue 'over $200 million' annually.
Has Mejuri had layoffs?: Yes, Mejuri cut 15% of staff in April 2020 during COVID store closures and about 10% (roughly 50 people) in August 2022 amid inflation and a consumer spending downturn. No layoffs have been publicly reported since, and headcount rose to about 967 by December 2025 per Revelio Labs.
Who is Mejuri's biggest competitor?: Kendra Scott is the largest rival, with vendor-claimed 2026 revenue north of $550M and about 8% of the US accessible-luxury jewelry category, versus Mejuri's roughly $160-200M range. Gorjana (60+ stores) and Pandora also compete directly in demi-fine DTC jewelry.
Could AI replace Mejuri's stylists or jewelry designers?: AI stylist apps like Lookastic could compress Mejuri's app-based 'personalized style recommendations,' but its 56+ owned boutiques, piercing studios, and in-person styling appointments (as of 2026-07-15) remain physical services AI cannot replicate.
Is it safe to take a job at Mejuri right now?: Employment is reasonably safe: headcount grew to about 967 by December 2025 (Revelio Labs) with 174 active job postings, a 15.5% rise in 2025. However, Revelio also flags employee sentiment as 'negative and declining' as of the same date.

Timeline

2026-01-26PassBy reports Mejuri store visits up 31.6% YoY across 30 stores
2026-01-23Founder commentary claims Mejuri generates over $200M in annual revenue
2025-12-31Revelio Labs estimates Mejuri headcount at 967 globally
2025-09Mejuri opens new store in Georgetown, Washington DC
2023-09-30CEO Sakkijha says company not yet profitable, progressing quarterly
2023-04-16David Yurman and Mejuri settle copyright lawsuits confidentially
2022-08-26Mejuri cuts about 10% of staff (~50 people) amid inflation downturn
2020-04-09Mejuri lays off 15% of staff as COVID forces store closures
2019-04-25Mejuri raises $23M Series B led by NEA
2018Mejuri raises $5M Series A led by Felix Capital

Revision history

23 July 2026

First assessed. Losing its protection. The text above is fixed as of this date and is not edited afterwards.

In the same band

PVH VF Kering