No public financials confirm profitability. Third party estimator Latka put Moov ARR at 15.1M as of Nov 2024. Moov raised a 4M convertible note in Oct 2025 after its Series C, a financing pattern more consistent with bridge funding than profit driven growth.

Who are Moov's biggest competitors?

Stripe and Adyen dominate the embedded payments category Moov competes in. Stripe processed about 1.4 trillion dollars in TPV in 2024, and Adyen processed about 1.4 trillion euros in 2025, dwarfing Moov's estimated 15.1M ARR as of Nov 2024.

Could AI replace Moov?

Agentic commerce protocols like OpenAI's ACP, Google's UCP, and Mastercard Agent Pay are being built directly into card networks and AI assistants, risking bypass of small orchestration layers. As of May 2026, Moov has shipped no public AI or agentic payments feature while Stripe and Adyen have.

Moov is privately held and venture backed, founded in 2018 by Wade Arnold and Bob Smith. Investors include a16z, Bain Capital Ventures, Commerce Ventures, and Visa Ventures. Wade Arnold remained CEO as of mid-2026.

How much funding has Moov raised?

CB Insights reported Moov had raised roughly 108.6M total as of Oct 7, 2025, including a 45M Series B in Jan 2023 led by Commerce Ventures, a Nov 2024 Series C, and a 4M convertible note in Oct 2025.

How many employees does Moov have?

Headcount figures conflict across sources: Built In lists 63 employees as of 2026, LinkedIn shows 199 as of Feb 2026, and Latka estimates about 139 as of 2026, up from 83 in 2023. Precise current headcount is unverified.

Payments companies · United States

Moov

moov.io ↗

Moov builds licensed payment infrastructure APIs for embedding money movement into other products.

Losing its protection

Assessed 21 July 2026 · Evidence as of 21 July 2026

The structural protection is eroding.

On the recordSince 21 July 2026 · Checkable from mid 2026 · Every call on the record Checkpoint: Whether Moov ships any public agentic-commerce protocol position or takes another bridge financing round

The call

Moov has real bank licenses and a credit union foothold through Jack Henry, but it is raising money in small bridges while Stripe, Adyen, and the AI agent protocols move faster and bigger around it.

Moov lets businesses accept payments through bank networks and has actual government approval to do this work. However, Stripe and Adyen already do the same thing at much larger scale with more money behind them, making it hard for Moov to stand out. The bigger threat is new AI payment systems being built by OpenAI, Google, and Mastercard that could let shoppers pay without needing a middle-layer company like Moov at all. The question is whether Moov can build AI features fast enough and raise enough money to keep up, or whether it becomes irrelevant as payments move directly into AI assistants and card networks.

Why

AI pressure: OpenAI ACP, Google UCP, Mastercard Agent Pay. Agent checkout protocols could route payments directly through card networks and big tech, skipping small orchestration layers like Moov entirely. Could AI do the core job? Unlikely.

Bigger players: Stripe. Stripe has vastly more capital, scale, and now ships AI fraud routing and issuer tools while operating in the exact same embedded-payments space. Could a giant copy it? Yes, easily.

What protects it. Direct bank-network licenses plus the Jack Henry credit union channel give Moov regulatory standing and distribution Stripe hasn't replicated yet.

What would change this call

Whether Moov's next financing round is a clean priced up-round versus another small convertible note. Shows if investors see durable growth or if Moov is bridging cash gaps.
Whether Stripe or Adyen announce direct integration with Jack Henry or Fiserv credit-union platforms. Would remove Moov's credit-union channel advantage and open that base to bigger rivals.
Whether Moov publicly ships any support for agentic-commerce protocols like OpenAI ACP or Mastercard Agent Pay within a year. Shows whether Moov is keeping pace with where card networks and big tech are routing payment volume.

Key numbers

$108.6M total raised through Oct 2025 (2025-10)
$15.1M estimated ARR, 2,400 customers (2024-11)
Stripe processed $1.4T TPV in 2024 (2024)

Named risks

Financing cadence shows convertible note bridge (Oct 2025) rather than a clean priced round. Severity: high
No public agentic commerce or AI feature while Stripe, Adyen, OpenAI, Google, and Mastercard ship them. Severity: high
Headcount and revenue figures conflict sharply across sources, making scale and trajectory unverifiable. Severity: medium
Operates in a category dominated by Stripe and Adyen at orders of magnitude greater scale. Severity: medium

Rivals, as read in July 2026

Rival	Direction	Evidence
Stripe	losing to	Stripe processed ~$1.4T TPV in 2024 vs Moov's ~$15.1M ARR estimate (Nov 2024)
Adyen	losing to	Adyen shipped Uplift fraud AI with ~6% conversion lift (2025) while Moov shipped no AI feature
Jack Henry & Associates	contesting	Co-developed Rapid Transfers real time A2A payments for credit unions with Moov (2025)
OpenAI/Mastercard agentic commerce protocols	gaining on	ACP, UCP, and Agent Pay built into networks and assistants risk bypassing orchestration layers like Moov (2026)

Questions people ask

Is Moov profitable?: No public financials confirm profitability. Third party estimator Latka put Moov ARR at 15.1M as of Nov 2024. Moov raised a 4M convertible note in Oct 2025 after its Series C, a financing pattern more consistent with bridge funding than profit driven growth.
Who are Moov's biggest competitors?: Stripe and Adyen dominate the embedded payments category Moov competes in. Stripe processed about 1.4 trillion dollars in TPV in 2024, and Adyen processed about 1.4 trillion euros in 2025, dwarfing Moov's estimated 15.1M ARR as of Nov 2024.
Could AI replace Moov?: Agentic commerce protocols like OpenAI's ACP, Google's UCP, and Mastercard Agent Pay are being built directly into card networks and AI assistants, risking bypass of small orchestration layers. As of May 2026, Moov has shipped no public AI or agentic payments feature while Stripe and Adyen have.
Who owns Moov?: Moov is privately held and venture backed, founded in 2018 by Wade Arnold and Bob Smith. Investors include a16z, Bain Capital Ventures, Commerce Ventures, and Visa Ventures. Wade Arnold remained CEO as of mid-2026.
How much funding has Moov raised?: CB Insights reported Moov had raised roughly 108.6M total as of Oct 7, 2025, including a 45M Series B in Jan 2023 led by Commerce Ventures, a Nov 2024 Series C, and a 4M convertible note in Oct 2025.
How many employees does Moov have?: Headcount figures conflict across sources: Built In lists 63 employees as of 2026, LinkedIn shows 199 as of Feb 2026, and Latka estimates about 139 as of 2026, up from 83 in 2023. Precise current headcount is unverified.

Timeline

2026-04API v2026.04.00 ships Apple Pay push to and pull from linking overhaul
2026-02-11Moov launches multiple wallets feature for fund segmentation
2025-10-08Moov raises 4M convertible note per CB Insights
2025-07API v2025.07.00 adds granular capabilities for faster verification
2025-02-12Canopy Servicing integrates Moov for loan repayment
2024-11-18Moov closes Series C round with Commerce Ventures participating
2024-06Moov closes Series B-II round, terms undisclosed
2024-04Moov completes an incubator/accelerator raise
2023-01-31Moov closes 45M Series B led by Commerce Ventures, Visa Ventures' first Moov investment
2020-12Moov closes 27M Series A led by a16z

Revision history

21 July 2026

First assessed. Losing its protection. The text above is fixed as of this date and is not edited afterwards.

In the same band

Ant Group PayPal Holdings Fiserv