Mr. D.I.Y. Group
Malaysian value retailer selling household, hardware, and DIY goods across ~6,500 stores in 15 countries.
On the record
Checkpoint: Q2 FY2026 earnings release, watch for Malaysia same-store-sales trend
The call
Group revenue and profit keep hitting records on store expansion, even as home-market same-store sales slip against newer value chains.
Mr. D.I.Y. Group runs about 6,500 small discount stores across 15 countries, selling everyday items cheaply by keeping costs low. Big-box competitors like Home Depot cannot easily copy this model because they are built for scale and higher prices, but new rivals such as Eco-Shop and 99 Speed Mart, which just went public in 2025, use the exact same low-cost playbook and are taking customers away: same-store sales in Malaysia dropped 1.9% in 2024 while these new competitors grew. The company is still making cash and expanding store count globally, but if sales at existing stores keep falling while rivals keep growing at home, Mr. D.I.Y. will have to rely entirely on opening new stores to grow profits, which is harder to sustain and could eventually cap how much shareholder money can be made.
Why
01
AI pressure: AI-driven marketplaces (Shopee, Lazada, Temu). AI-powered recommendation and logistics on marketplaces could pull small household purchases online, but low ticket sizes and delivery costs limit the pull. Could AI do the core job? Unlikely.
02
Bigger players: Eco-Shop Marketing Bhd and 99 Speed Mart. Malaysia same-store sales fell 1.9% in FY2024 while these newly listed value chains posted positive comps and kept opening stores. Could a giant copy it? Probably.
03
What protects it. A 6,500-store footprint across 15 countries and low-cost China sourcing that new entrants have not yet matched at scale.
What would change this call
Malaysia same-store-sales growth reported in Mr. D.I.Y.'s quarterly results through 2026-2027. Continued negative SSSG would show domestic share is shifting to Eco-Shop and 99 Speed Mart.
Eco-Shop and 99 Speed Mart quarterly store-opening counts and same-store-sales figures. Faster expansion or positive comps at rivals would confirm they are pulling shoppers from Mr. D.I.Y.
Mr. D.I.Y.'s net profit margin trend in FY2026-2027 filings. A drop below roughly 10% would show pricing pressure from rivals is hitting profitability, not just currency.
Eco-Shop and 99 Speed Mart quarterly store-opening counts and same-store-sales figures. Faster expansion or positive comps at rivals would confirm they are pulling shoppers from Mr. D.I.Y.
Mr. D.I.Y.'s net profit margin trend in FY2026-2027 filings. A drop below roughly 10% would show pricing pressure from rivals is hitting profitability, not just currency.
Key numbers
- FY2025 group revenue RM4.95bn, up 6.5% YoY
- Q1 FY2026 revenue hit record RM1.37bn, up 9.3% YoY
- Malaysia same-store sales fell 1.9% in FY2024
Named risks
- Negative Malaysian same-store-sales growth (-1.9% FY2024) signals domestic market share erosion to newly listed rivals.
- Group growth increasingly reliant on new store openings rather than like-for-like comps, a treadmill effect on returns.
- Discrepancies in net profit figures across sources (RM302.5m vs RM633m for FY2025) reduce evidence reliability.
- Execution risk from aggressive multi-country expansion (Thailand, India, South Africa, Bangladesh) straining capex and operations.
- Currency fluctuation (ringgit strength) flagged as a swing factor on procurement costs and margins.
Rivals, as read in July 2026
| Rival | Direction | Evidence |
|---|---|---|
| Eco-Shop Marketing Bhd | contesting | IPO'd May 23, 2025 at RM6.49bn cap with 370+ stores, pressuring Malaysian same-store sales |
| 99 Speed Mart | contesting | Newly Bursa-listed in 2025, best-performing big-cap consumer stock in 2025, up ~60% |
| Daiso | contesting | Operates ~4,625 Japan stores plus ~2,300 overseas, competes directly in Malaysia as of 2026-07-26 |
| The Home Depot | gaining on | Mr. D.I.Y. not directly threatened; Home Depot's ~US$370bn cap and warehouse format differ structurally |
Questions people ask
- Is Mr. D.I.Y. Group profitable in 2026?
- Yes. Mr. D.I.Y. reported Q1 FY2026 net profit up 10.3% year over year to RM192.02 million on revenue of RM1.37 billion, an all-time quarterly high, as of March 31, 2026, per TheEdgeMalaysia's May 20, 2026 report.
- Who owns Mr. D.I.Y. Group?
- Mr. D.I.Y. has been public on Bursa Malaysia since October 2020. As of 2025 filings, Bee Family Ltd. held roughly 50% of shares, with Employees Provident Fund Board holding about 11.2%, per WSJ data dated January 23, 2026.
- Who is Mr. D.I.Y.'s biggest competitor in Malaysia?
- Eco-Shop Marketing Bhd, which IPO'd May 23, 2025 at a RM6.49 billion market cap with 370+ stores, and 99 Speed Mart, both running the same value-retail playbook and pressuring Mr. D.I.Y.'s domestic same-store sales, which fell 1.9% in FY2024.
- Could AI replace Mr. D.I.Y.'s business model?
- Unlikely in the near term. Mr. D.I.Y.'s moat is physical retail distribution, thousands of brick-and-mortar stores across 15+ countries and 20 years of low-price sourcing scale, functions not easily replicated by AI or e-commerce alone, per company store data as of mid-2026.
- Is Mr. D.I.Y. Group growing or shrinking?
- Growing overall: FY2025 group revenue hit RM4.95 billion, up 6.5% year over year, and store count reached 1,584 by end-March 2026, up 7.7% YoY. But Malaysian same-store-sales growth was negative 1.9% in FY2024, showing domestic softness.
- What is Mr. D.I.Y.'s market capitalization?
- Approximately RM16.11 billion as of May 20, 2026, per TheEdgeMalaysia, following the company's record Q1 FY2026 earnings report of RM1.37 billion revenue and RM192.02 million net profit.
Timeline
- 2026-07-13Group cited operating roughly 6,500 stores across 15 countries
- 2026-07-08Opened Mr DIY Plus concept store at The Mines, Malaysia
- 2026-06-17Opened 16th Bangladesh store in Chattogram's Halishahar
- 2026-05-20Reported record Q1 FY2026 revenue RM1.37bn and net profit RM192.02m
- 2026-04-06Opened fifth South Africa store, targeting doubled footprint by year-end
- 2026-03-11Thailand unit surpassed 1,000 stores, targeting 210 new stores in 2026
- 2025-12-31FY2025 group revenue reached RM4.95 billion, up 6.5% YoY
- 2025-05-23Rival Eco-Shop Marketing Bhd IPO'd at RM6.49bn market cap
- 2024-12-31Malaysian same-store-sales growth fell to negative 1.9% for FY2024
- 2024-11-01Launched PANDAi mascot for brand marketing
- 2020-10-01Mr. D.I.Y. Group IPO'd on Bursa Malaysia
- 2005-07-01Founded as single hardware store in Kuala Lumpur by Tan Yu Yeh
Revision history
26 July 2026
First assessed. Defensible for now. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources
- Mr D.I.Y. Group (M) Berhad (KLSE) (2026-06-25)
- Mr DIY kicks off FY2026 with record quarterly profit and revenue (2026-05-20)
- In India, We Have Barely Touched The Surface (2026-07-13)
- Valuations are high, but is there still upside? (2026-01-18)
- Eco-Shop's above-market valuation backed by expansion potential, dollar store appeal, analysts (2025-05-21)
- MR.DIY (2026-06-16)
- Daiso (2026-07-26)
- Mr D.I.Y. Group (M): Analyse Fondamentale et Notations Financières
- Mr D.I.Y. Group (M) Berhad (KLSE) (2026-07-05)
- Meet the biggest winners of Bursa's IPO boom (2026-05-18)
- Mr. D.I.Y. Group (M) Bhd Company Profile & Executives - WSJ (2026-01-23)
- MR. D.I.Y. Thailand eyes 210 new stores in 2026 (2026-03-11)