Is Trovit owned by Adevinta?

No. Trovit has no ownership link to Adevinta. It was bought by Japan's NEXT Co. (later LIFULL) for about 80 million euros in 2014, merged into Lifull Connect in 2018 to 2019, and Lifull Connect was spun off under FazWaz management in January 2025.

Ownership is split: Trovit's real estate and automotive verticals remain under Lifull Connect, run by FazWaz's management since January 2025, while Trovit's jobs vertical was sold outright to UK job search engine Adzuna on March 23, 2026.

Is Trovit profitable?

Unclear today. Trovit's last disclosed financials show 17.6 million euros revenue and 5.9 million euros EBIT in FY2013, the year before its acquisition. No verified profit figures have been published since; its jobs vertical was sold off entirely on March 23, 2026.

Could AI replace Trovit?

Yes, plausibly. Trovit re-displays public listings with no exclusive data or transaction layer. Google AI Overviews cut click-through to ranked pages by as much as 58% by February 2026, directly threatening traffic-dependent aggregators like Trovit.

What happened to Trovit Jobs?

Adzuna acquired Trovit's and Mitula's jobs verticals from Lifull Connect on March 23, 2026. Trovit Jobs sites now redirect to Adzuna, with users' saved searches and alerts migrated to Adzuna's platform.

Who is Trovit's biggest competitor?

Google is the largest structural threat via AI Overviews and AI Mode, which reduced aggregator click-through by 58% by February 2026. Direct rivals include Adzuna (now owner of Trovit Jobs), Indeed, Mitula, and Nestoria in real estate search.

Job boards and HR platforms · Spain

Trovit

trovit.com ↗

Trovit is a Barcelona-based search engine that aggregates public job, property, and car listings.

Little protection left

Assessed 22 July 2026 · Evidence as of 22 July 2026

Not much stands between this business and its pressures.

On the recordSince 22 July 2026 · Checkable from next 12-18 months · Every call on the record Checkpoint: Possible Lifull Connect divestiture of remaining real estate or automotive verticals

The call

Trovit already lost its jobs business to Adzuna and faces Google folding listing search into AI answers, with no data lock or transaction layer left to hold ground.

Trovit collects job postings, real estate listings, and car ads from public websites and lets people search them in one place. It is easy to replace because Google can now show the same listings directly in its search results without needing Trovit in the middle, and Google started doing exactly that in 2025 and 2026. Trovit has already sold off its jobs section and may sell its real estate and car sections next, which would mean there is nothing left to save.

Why

AI pressure: Google AI Overviews and AI Mode. Google's AI answers pull listing data straight into search results, cutting click-through to Trovit by over half since early 2026. Could AI do the core job? Yes, likely.

Bigger players: Google. Google now shows jobs, property, and car listings directly in search, skipping the click to Trovit entirely. Could a giant copy it? Yes, easily.

What protects it. None apparent: no exclusive listing feeds, no booking layer, and its own parent already sold off the jobs business.

What would change this call

Lifull Connect sells or shuts Trovit's real-estate or cars verticals within 12-18 months. Would confirm the same divestiture pattern seen with the jobs sale, showing continued retreat.
Google AI Mode ships agentic features for property or job search queries. Would show Google replacing Trovit's listing-display role directly for remaining verticals.
Trovit Jobs domains fully redirect to Adzuna with no standalone Trovit jobs brand left by 2027. Would confirm the jobs vertical has been fully absorbed rather than licensed or co-branded.

Key numbers

Jobs vertical sold to Adzuna, March 2026 (2026-03-23)
Revenue near $5-7M, down from EUR17.6M in 2013 (2026)
Trustpilot rating 1.2 out of 5 stars (2025-01)

Named risks

No proprietary listing data or transaction layer, leaving pure re-display model exposed to AI-native search. Severity: high
Jobs vertical already divested to Adzuna on 2026-03-23, shrinking Trovit's remaining business to real estate and cars. Severity: high
1.2 out of 5 Trustpilot rating as of Jan 2025 signals weak user trust and potential churn. Severity: medium
Google AI Mode's agentic features (retail, dining) could extend to jobs, property, or car search next. Severity: medium
Parent Lifull Connect has already sold one vertical and may divest remaining real estate/cars business within 12-18 months. Severity: medium

Rivals, as read in July 2026

Rival	Direction	Evidence
Google	losing to	AI Overviews cut ranked-result CTR by up to 58% as measured by Feb 2026
Adzuna	losing to	Bought Trovit's entire jobs vertical outright on 2026-03-23, citing AI tooling advantage
Indeed	losing to	Named as a larger-scale job-aggregation peer that dwarfs Trovit in third-party comparisons
Mitula	contesting	Sister aggregator under same Lifull Connect parent, jobs vertical co-sold to Adzuna 2026-03-23
Nestoria	contesting	Direct real-estate vertical-search peer from the same competitive lineage since 2015 merger history

Questions people ask

Is Trovit owned by Adevinta?: No. Trovit has no ownership link to Adevinta. It was bought by Japan's NEXT Co. (later LIFULL) for about 80 million euros in 2014, merged into Lifull Connect in 2018 to 2019, and Lifull Connect was spun off under FazWaz management in January 2025.
Who owns Trovit now?: Ownership is split: Trovit's real estate and automotive verticals remain under Lifull Connect, run by FazWaz's management since January 2025, while Trovit's jobs vertical was sold outright to UK job search engine Adzuna on March 23, 2026.
Is Trovit profitable?: Unclear today. Trovit's last disclosed financials show 17.6 million euros revenue and 5.9 million euros EBIT in FY2013, the year before its acquisition. No verified profit figures have been published since; its jobs vertical was sold off entirely on March 23, 2026.
Could AI replace Trovit?: Yes, plausibly. Trovit re-displays public listings with no exclusive data or transaction layer. Google AI Overviews cut click-through to ranked pages by as much as 58% by February 2026, directly threatening traffic-dependent aggregators like Trovit.
What happened to Trovit Jobs?: Adzuna acquired Trovit's and Mitula's jobs verticals from Lifull Connect on March 23, 2026. Trovit Jobs sites now redirect to Adzuna, with users' saved searches and alerts migrated to Adzuna's platform.
Who is Trovit's biggest competitor?: Google is the largest structural threat via AI Overviews and AI Mode, which reduced aggregator click-through by 58% by February 2026. Direct rivals include Adzuna (now owner of Trovit Jobs), Indeed, Mitula, and Nestoria in real estate search.

Timeline

2026-03-23Adzuna acquires Trovit's and Mitula's jobs verticals from Lifull Connect
2026-02Reported 58% CTR decline from Google AI Overviews on ranked search results
2025-07-21Adevinta sells unrelated Spanish classifieds unit to EQT for 2.3 billion euros
2025-01Lifull Connect spun off from LIFULL; FazWaz management takes operational control
2018-05-09LIFULL announces plan to merge Mitula Group with Trovit, forming Lifull Connect
2014-11NEXT Co. (later LIFULL) acquires Trovit for approximately 80 million euros
2007-03-30Trovit launches its Spain and UK sites
2006Trovit founded in Barcelona by Iñaki Ecenarro and co-founders

Revision history

22 July 2026

First assessed. Little protection left. The text above is fixed as of this date and is not edited afterwards.

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