Is TuJia still owned by Trip.com?

Trip.com Group (formerly Ctrip) has been TuJia's largest strategic investor since leading its $300M Series E in October 2017 at a valuation above $1.5B, and is estimated to hold roughly 35 to 45 percent of the company, though no ownership update has been confirmed since 2017.

Has TuJia raised any funding recently?

No. TuJia's last disclosed funding round was its $300M Series E in October 2017 led by Ctrip and All-Stars Investment at a valuation over $1.5B. No new round, valuation change, or ownership shift has been independently reported since then, as of 2026.

No audited or disclosed revenue or profitability figures for TuJia exist in any third-party source as of December 2025, according to CB Insights. The company has not published financial results, making its profitability status unverifiable from public reporting.

Who is TuJia's biggest competitor?

TuJia's biggest competitive pressure comes from Trip.com Group and Meituan, both of which bundle accommodation booking natively into higher-traffic super-apps. Notably, Trip.com is also TuJia's largest investor, creating a dual role as competitor and shareholder since October 2017.

Is TuJia laying off employees?

No layoff announcements, WARN notices, or headcount-reduction press coverage for TuJia were found between 2023 and 2026. Workforce-analytics firm Revelio Labs estimates headcount held flat at roughly 4,019 to 4,072 employees from 2023 through 2026.

Could AI replace TuJia's business?

AI can likely automate TuJia's guest inquiry chat, dynamic pricing, and listing descriptions, functions large travel platforms already automate industry-wide. TuJia's offline property management (Sweetome) and regulatory relationships in China's short-term rental market are harder for AI-native rivals to replicate quickly.

China · subsidiary of Trip.com Group (Ctrip), estimated 35, 45% strategic investor stake; Tujia remains operationally independent but with material revenue/traffic dependency on Trip.com booking channel · China

TuJia

Chinese vacation rental marketplace and property manager, competes with Airbnb and Trip.com.

Protection under test

Assessed 29 July 2026 · Evidence as of 29 July 2026

Something worth protecting exists and is being tested right now.

On the recordSince 29 July 2026 · Checkable from unscheduled, watch through 2026 · Every call on the record Checkpoint: Any move by Trip.com to acquire the rest of TuJia, or a fresh funding round from outside investors

The call

TuJia has offline property assets that keep it running, but nine years without new outside funding and a controlling shareholder that competes directly with it leave its independent future unclear.

TuJia runs a two-part business: an online marketplace where people list vacation homes, plus a property management company called Sweetome that handles the real homes and relationships with local governments. That mix is hard to copy fast because it needs real people, real properties, and real paperwork in each city. But Trip.com, the travel giant that owns about 40% of TuJia and is also its biggest competitor, controls the board and can steer bookings to its own vacation rental service instead. AI tools that write listings and set prices automatically, plus super apps like Meituan pushing their own rental services, make the marketplace less special. The one thing that could change everything is if Trip.com decides to buy the rest of TuJia outright, merge it fully, or if a new investor gives TuJia fresh money and independence; otherwise TuJia stays stuck.

Why

AI pressure: Trip.com Group AI tools for pricing and guest messaging. AI can automate guest replies, pricing, and listing copy, work TuJia's own staff currently do by hand. Could AI do the core job? Only partly.

Bigger players: Trip.com Group. Trip.com owns roughly 35 to 45 percent of TuJia and runs its own competing accommodation vertical, so its largest shareholder is also its biggest rival. Could a giant copy it? Yes, easily.

What protects it. Sweetome's offline property management network and local regulatory relationships give it real assets a pure app can't copy overnight.

What would change this call

Trip.com tenders for or acquires TuJia's remaining outside shares. Confirms TuJia is being absorbed rather than competing independently.
TuJia announces a fresh funding round from non Trip.com investors. Would show independent investor confidence outside its dominant shareholder.
Meituan expands its homestay vertical into TuJia's core Tier 1/2 city geographies. Would show a same-industry rival taking share in TuJia's stronghold markets.

Key numbers

Last funding: $300M Series E at $1.5B, Oct 2017 (2017-10-10)
About 650,000 listings across 345+ destinations (2017-10-10)
Trip.com holds an estimated 35-45% stake (2026-03-17)

Named risks

Nine years without a new funding round, valuation update, or ownership disclosure since October 2017. Severity: high
Largest investor Trip.com Group is simultaneously a primary competitor via its native booking platform. Severity: high
No audited revenue or profitability data exists in any third-party source as of 2026. Severity: medium
AI automation of chat, pricing, and listing copy threatens marketplace differentiation. Severity: medium
Chinese municipal regulatory scrutiny on short-term rentals could constrain urban inventory. Severity: medium

Rivals, as read in July 2026

Rival	Direction	Evidence
Trip.com Group	losing to	Trip.com led TuJia's $300M Series E in Oct 2017 and holds an estimated 35-45% stake while competing via native booking
Meituan	losing to	Meituan bundles accommodation booking into its higher-traffic super-app, pressuring TuJia's standalone marketplace
Airbnb	gaining on	Airbnb exited China's domestic market in 2022, removing a global rival from TuJia's home turf
Xiaozhu	contesting	Domestic homestay platform named as direct rival since at least 2017 per TechCrunch reporting

Questions people ask

Is TuJia still owned by Trip.com?: Trip.com Group (formerly Ctrip) has been TuJia's largest strategic investor since leading its $300M Series E in October 2017 at a valuation above $1.5B, and is estimated to hold roughly 35 to 45 percent of the company, though no ownership update has been confirmed since 2017.
Has TuJia raised any funding recently?: No. TuJia's last disclosed funding round was its $300M Series E in October 2017 led by Ctrip and All-Stars Investment at a valuation over $1.5B. No new round, valuation change, or ownership shift has been independently reported since then, as of 2026.
Is TuJia profitable?: No audited or disclosed revenue or profitability figures for TuJia exist in any third-party source as of December 2025, according to CB Insights. The company has not published financial results, making its profitability status unverifiable from public reporting.
Who is TuJia's biggest competitor?: TuJia's biggest competitive pressure comes from Trip.com Group and Meituan, both of which bundle accommodation booking natively into higher-traffic super-apps. Notably, Trip.com is also TuJia's largest investor, creating a dual role as competitor and shareholder since October 2017.
Is TuJia laying off employees?: No layoff announcements, WARN notices, or headcount-reduction press coverage for TuJia were found between 2023 and 2026. Workforce-analytics firm Revelio Labs estimates headcount held flat at roughly 4,019 to 4,072 employees from 2023 through 2026.
Could AI replace TuJia's business?: AI can likely automate TuJia's guest inquiry chat, dynamic pricing, and listing descriptions, functions large travel platforms already automate industry-wide. TuJia's offline property management (Sweetome) and regulatory relationships in China's short-term rental market are harder for AI-native rivals to replicate quickly.

Timeline

2026-07Revelio Labs estimates TuJia Online Info Tech headcount at approximately 4,036 employees
2025-12-29CB Insights lists TuJia's cumulative funding at approximately $763.7M with no new rounds since 2017
2025-03TuJia Host property-manager app receives update per App Store changelog
2022Airbnb exits China's domestic market, removing one direct rival to TuJia
2020-10-09TuJia partners with JD.com to integrate IoT smart-home devices into properties
2017-10-10TuJia raises $300M Series E led by Ctrip and All-Stars Investment at over $1.5B valuation
2017-10TuJia acquires homestay businesses of Ctrip, Qunar, and rival Mayi.com, consolidating market

Revision history

29 July 2026

First assessed. Protection under test. The text above is fixed as of this date and is not edited afterwards.

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