Verkada
Verkada makes cloud-connected cameras and sensors with built-in AI for enterprise security teams.
Verkada is growing fast on locked-in hardware and compliance trust, while camera-agnostic AI rivals and Motorola circle without yet pulling its customers away.
Verkada sells security camera systems and cloud-based software to big companies and government agencies. The company has installed over 2 million cameras across 30,000 organizations, which makes it sticky because switching to a competitor means replacing all that hardware and retraining staff. However, newer companies like Spot AI and Coram are building AI software that works with any camera brand, not just Verkada's. If these camera-agnostic AI platforms gain traction over the next few years, customers might keep their old cameras and simply add new AI software on top, which could weaken Verkada's grip on the market.
Verkada's bookings growth rate in next earnings/funding update falls below 50%. Would show deceleration from current 95%+ growth trajectory.
Motorola Solutions reports Avigilon Alta cloud bookings or customer counts rivaling Verkada's scale. Would show legacy incumbent successfully pivoting to cloud-native model.
- Over $1B in annualized bookings
- 2M+ devices deployed across 171 countries
- 91 Fortune 500 customers
- Ongoing FTC-mandated biennial security assessments after 2024 $2.95M penalty could surface new compliance issues.
- Camera-agnostic AI layers (Spot AI, Coram) could unbundle Verkada's hardware lock-in over a 3-5 year horizon.
- No independently audited revenue disclosure; growth figures rely on company-reported bookings and percentages.
- Legacy incumbent Motorola/Avigilon retains litigation and channel resources for renewed competitive or legal challenges.
| Rival | Direction | Evidence |
|---|---|---|
| Motorola Solutions (Avigilon Alta) | contesting | Verkada won ITC patent case against Avigilon, final determination April 2023 |
| Spot AI | contesting | Camera-agnostic AI platform lets customers keep existing cameras, no confirmed account wins reported by 2026-07 |
| Coram | contesting | Camera-agnostic AI analytics layer, early-stage threat as of 2026 |
| Genetec | gaining on | Verkada reported $1B+ bookings and 111% customer growth vs on-prem legacy vendor as of Dec 2025 |
| Milestone Systems | gaining on | Verkada's cloud-native growth outpaced legacy on-prem VMS incumbent through 2025 to 2026 |
- Is Verkada profitable?
- Verkada does not disclose GAAP profit, but the company reported annualized bookings over $1 billion as of December 3, 2025, alongside a $5.8B valuation from a CapitalG-led round the same day, indicating strong commercial momentum despite no public profitability figure.
- Is Verkada laying people off?
- No layoffs have been reported. In March 2023 Verkada said it was doubling its growth team despite sector headwinds, and third-party workforce tracker Revelio Labs shows headcount growing to roughly 2,745 by Q1 2026 from 2,129 in 2023.
- Who owns Verkada?
- Verkada is a private, venture-backed company with no parent firm. Its most recent round, closed December 3, 2025, was led by CapitalG, Alphabet's growth equity fund, valuing the company at $5.8 billion, up from $4.5 billion in February 2025.
- Could AI replace Verkada?
- Camera-agnostic AI analytics tools like Spot AI and Coram threaten to let customers add AI to existing cameras, bypassing Verkada's hardware. Verkada counters by shipping its own AI heavily, claiming 174+ AI feature updates in the year to February 2026, and locking in 2M+ proprietary devices.
- Who is Verkada's biggest competitor?
- Motorola Solutions, via its Avigilon Alta cloud line, is the largest legacy rival; Verkada won an ITC patent case against Avigilon with a final determination in April 2023. Camera-agnostic AI entrants Spot AI and Coram are newer, earlier-stage competitive threats.
- Has Verkada had privacy or security scandals?
- Yes. Verkada settled with the FTC and DOJ in August 2024, paying a $2.95 million penalty over charges it failed to secure customer camera feeds, and agreed to an ongoing security program with biennial third-party assessments.
- 2026-05Shipped third-gen bullet cameras and extended AI deterrence to third-party cameras
- 2026-02-12Launched AI-powered deterrence, compound alerts, and live translation features
- 2025-12-03Closed CapitalG-led round, reaching $5.8B valuation
- 2025-07Shipped unified AI timeline tool for multi-camera event reconstruction
- 2025-02-19Raised $200M Series E at $4.5B valuation, led by General Catalyst
- 2024-08Settled with FTC/DOJ, paid $2.95M penalty over camera data security failures
- 2023-10Raised $305M Series D at $3.2B valuation
- 2023-04Won ITC patent case against Motorola/Avigilon, final determination
- 2023-03-22Announced doubling of growth team despite economic headwinds
- Verkada Reaches $5.8B Valuation with Investment from CapitalG (2025-12-03)
- Exclusive: Verkada's $200 million Series E values the company at $4.5 billion (2025-02-19)
- Announcing our $5.8B Valuation (2025-12-03)
- Verkada
- Verkada Number of Employees 2026
- Why We're Doubling the Growth Team in 2023 Despite Economic Headwinds (2023-03-22)
- Verkada launches AI-Powered Deterrence... (2026-02-12)
- May 2026 Product Updates (2026-07-05)
- FTC Takes Action Against Security Camera Firm Verkada... (2024-08)
- Verkada Customer Update (2023-06-15)
- Cloud-Based Security System
- Avigilon Brand Transition & Product Offering FAQs (2026-06-24)