Hard to displace
Built-to-last is one of the standing labels used to describe a company's durability outlook, meaning the business shows strong signs of being able to withstand competitive and market pressure over time. It sits at the positive end of the standing scale, alongside labels like Fortified and Holding ground.
In the data
Across the 10,900 public records, July 2026, 1,867 companies, about 18.2 percent, were labeled Hard to displace, making it the second most common standing behind losing its protection, which covers 4,346 companies (40.5 percent). By comparison, protection under test accounts for 1,529 records (14.5 percent), defensible for now for 1,520 records (14.6 percent), and Little protection left for 1,263 records (12.2 percent).