Post-mortem. InVision closed in January 2024. The account below was written after the end, with the outcome known. Separately, a blind test with the evidence cut off at July 2022, before the end, returned: not called safe. How the blind test works.

InVision

InVision made web based prototyping and handoff tools for digital product designers.

Blind testEvidence cut off July 2022 · Ended January 2024 · Result: not called safe

What happened

Announcement of full wind-down of InVision's design/collaboration services, effective end of 2024 (January 2024)

Why it did not hold

InVision rented its position on top of the design workflow, and when Figma rebuilt that workflow from scratch, InVision had nothing left to stand on.

InVision sold software that designers used to share prototypes and hand off work to developers, but it lived on top of other design tools rather than being the main tool itself. Figma won by building a completely different kind of design tool that let teams work together in real time inside the browser, making InVision unnecessary. By 2022, InVision's sales had dropped in half and almost no one was using it anymore, so the company decided to shut down completely at the end of 2024 rather than try to keep going.

AI pressure: None apparent. AI did not kill InVision. Figma's real time, browser native architecture made InVision's tools redundant years before AI became a factor.

Bigger players: Figma. Figma's live multiplayer canvas replaced prototyping and handoff, pulling designers away until InVision held under 1% usage by 2023.

What protected it. None apparent. InVision had no proprietary data, no lock-in, and no regulatory or platform protection once Figma shipped a better workflow.

Timeline

2024-12-31InVision platform access ends; hosted data permanently deleted shortly after
2024-01-09Fast Company reports shutdown; ex-Freehand users offered free Miro access
2024-01-07CB Insights publishes obituary on InVision's collapse
2024-01-05CEO Michael Shenkman announces wind-down effective end of 2024
2023-11-07Freehand CPO/InVision CEO Jeff Chow joins Miro as CPTO
2023-11-06Miro acquires InVision's Freehand whiteboard business
2022Revenue falls about 50% to roughly $50 million as Figma gains share
2018InVision raises $115 million Series D, hits peak valuation near $2 billion
2011InVision founded in New York

Also gone

Chegg closed 2026 Course Hero closed 2026 One Hour Translation / Blend was absorbed 2026

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This page is a post-mortem, not a live assessment, and it carries no band. The blind-test result is the only part made without knowledge of the outcome.