Post-mortem. Juicero closed in September 2017. The account below was written after the end, with the outcome known. Separately, a blind test with the evidence cut off at March 2016, before the end, returned: not called safe. How the blind test works.

Juicero

Defunct maker of a $400 Wi-Fi juicer that squeezed proprietary produce packs

Blind testEvidence cut off March 2016 · Ended September 2017 · Result: not called safe

What happened

Company publicly shut down / ceased operations (September 2017)

Why it did not hold

Juicero closed in September 2017 after its $400 machine was shown to add little over hand-squeezing its own juice packs.

Juicero sold a $400 juicer with internet connection that squeezed juice from special packets. The company had no real advantage because customers could squeeze the packets by hand just as well, which a news organization proved publicly in 2017. The business burned through millions of dollars monthly without making meaningful sales, cut its price sharply, and eventually closed; there is nothing left to watch except its place in business school lessons about failed companies.

AI pressure: None apparent. Juicero shut down in 2017, years before generative AI tools existed to threaten or help it.

Bigger players: None apparent. No big company killed Juicero. Bare hands squeezing its own juice packs did, per Bloomberg's 2017 test.

What protected it. None. The company has no staff, no sales, and no operations left to protect since September 2017.

Timeline

2017-10-16Court denies Juicero's preliminary injunction against iTaste Co. in patent suit
2017-09-01Juicero publicly shuts down, per Axios
2017-08-31Board votes to suspend sales and pursue sale of business or IP
2017-04-19Bloomberg reveals produce packs can be hand-squeezed for same juice yield
2017-01-01Juicero cuts device price from $699 to $399 amid slow sales
2016-03-31Series B closes at $70M, valuing Juicero at $270M post-money
2016-03-01Juicero Press launches at $699
2013-01-01Doug Evans founds Juicero in San Francisco

Also gone

Chegg closed 2026 Course Hero closed 2026 One Hour Translation / Blend was absorbed 2026

All 62 post-mortems →

This page is a post-mortem, not a live assessment, and it carries no band. The blind-test result is the only part made without knowledge of the outcome.