Post-mortem. LittleThings closed in February 2018. The account below was written after the end, with the outcome known. Separately, a blind test with the evidence cut off at August 2016, before the end, returned: not called safe. How the blind test works.

LittleThings

A feel-good lifestyle content site that lived and died on Facebook's News Feed

Blind testEvidence cut off August 2016 · Ended February 2018 · Result: not called safe

What happened

LittleThings, Inc. shut down, laying off ~100 staff, after a failed sale process attributed to Facebook News Feed algorithm change (February 2018)

Why it did not hold

LittleThings exists today as an unlisted asset inside Wild Sky Media, with no public revenue, traffic, or plan since its 2018 collapse.

LittleThings publishes uplifting lifestyle stories and videos, relying almost entirely on Facebook and other social platforms to send it readers and ad money. It is extremely easy to replace because AI tools like ChatGPT and Google AI Overviews can now answer the same questions and share the same ideas without needing LittleThings at all, and Facebook itself has repeatedly cut off the money that publishers like this depend on. The one thing that could matter is whether its owner, Wild Sky Media, invests in ways to reach readers directly through email or apps instead of waiting for social platforms to send traffic its way.

AI pressure: AI answer engines (Google AI Overviews, ChatGPT, Perplexity). AI answer engines now summarize feel-good listicles directly, removing the click-through traffic this kind of site depends on.

Bigger players: Meta (Facebook News Feed). Facebook's 2018 News Feed change cut traffic from 58M to 40M monthly uniques overnight, and its 2025-2026 demonetization keeps hitting legacy publishers.

What protected it. None visible: Wild Sky Media discloses no revenue, traffic, or roadmap for the brand today.

Timeline

2026-07-28Peer BuzzFeed lays off 33 percent of remaining staff after pivoting to AI content
2026-06-26Meta's inauthentic engagement enforcement demonetizes legitimate publishers industry wide
2025-06-04LittleThings confirmed under Wild Sky Media, alongside CafeMom and Mom.com
2019-02-13RockYou Media files Chapter 7 bankruptcy with 14.9 million dollars in liabilities
2018-10-02LittleThings revenue under RockYou reaches 1 million dollar a month run rate
2018-04-17RockYou Media acquires LittleThings IP and assets
2018-02-27LittleThings Inc shuts down, laying off about 100 staff
2018-01-01Facebook News Feed change cuts LittleThings traffic from 58M to 40M monthly uniques
2016-01-01LittleThings reports peak revenue of about 50 million dollars and 51 million monthly visitors
2014-01-01LittleThings founded as a content spin off of pet food retailer PetFlow

Also gone

Chegg closed 2026 Course Hero closed 2026 One Hour Translation / Blend was absorbed 2026

All 62 post-mortems →

This page is a post-mortem, not a live assessment, and it carries no band. The blind-test result is the only part made without knowledge of the outcome.