Qihoo 360 vs Rising (Beijing Rising Information Technology)
Qihoo 360 holds the stronger position because it shows recent revenue growth and a return to profit, while Rising's only public numbers are more than a decade old.
Qihoo 360
Chinese cybersecurity and internet firm serving government, enterprise, and consumer users
Rising (Beijing Rising Information Technology)
Beijing Rising sells signature antivirus and endpoint security to Chinese government and enterprise buyers
Dimension by dimension
| Dimension | Qihoo 360 | Rising (Beijing Rising Information Technology) |
|---|---|---|
| Staying power of the core product | Qihoo's revenue grew 9.37% year over year to RMB 8.69 billion and it swung from a RMB 1.09 billion loss to a RMB 263 million profit. | Rising's only public numbers are user and customer counts from 2011, with nothing shown since to indicate continued demand. |
| Exposure to AI | AI only partly touches Qihoo's antivirus and vulnerability-hunting tools. | AI is rated likely to absorb Rising's core antivirus function directly. |
| How easily a giant could copy them | Marked as possible for a larger competitor to replicate. | Also marked as possible for a larger competitor to replicate. |
| Pressure from domestic rivals | Faces competition from rivals like Qi An Xin and Knownsec in the same domestic security market. | Faces heavier direct pressure than Qihoo, squeezed by both Qihoo and Qi An Xin in the same government market. |
| Built-in advantages over competitors | Assessed July 2026 as holding more built-in advantages, supported by its larger current revenue base and recent return to profit. | Assessed July 2026 as holding fewer built-in advantages, with no current revenue or profit figures disclosed to offset Qihoo's scale. |
| Financial footing | Publishes current revenue and profit figures for FY2025. | No recent revenue or profit figures are disclosed, only pre-2015 user and employee counts. |
Questions people ask
- Which company is more exposed to AI, Qihoo 360 or Rising?
- Rising is rated likely to have its core antivirus product absorbed by AI, while Qihoo 360 is only partly exposed since it also sells AI vulnerability-hunting tools. This makes Qihoo somewhat more spread out against AI substitution than Rising.
- Who has stronger recent financial numbers, Qihoo 360 or Rising?
- Qihoo 360 reports FY2025 revenue of RMB 8.69 billion and a net profit of RMB 263 million after a prior year loss. Rising's only available numbers date back to 2011, with no recent revenue or profit figures given.
- Is Qihoo 360 or Rising easier for a big tech company to replace?
- Both are marked as possible targets for a giant to copy, so neither has a clear edge on that point. The real gap between them shows up in AI exposure and current financial results instead.
- Which company has a longer track record, Qihoo 360 or Rising?
- Rising has operated since 1991, giving it a longer history than Qihoo 360. That history has not translated into stronger recent results, since Rising's newest public figures are over a decade old while Qihoo shows current revenue growth.
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