Is 11x profitable in 2026?

No profitability data has been disclosed. 11x claimed roughly $10M ARR as of September 2024, but a March 2025 TechCrunch investigation found ex-employees estimated only about $3M of a reported $14M ARR came from contracts surviving beyond a 3-month trial, undermining revenue credibility.

Did 11x fabricate customers or revenue?

Yes. A March 25, 2025 TechCrunch investigation found 11x claimed customers like ZoomInfo and Airtable it did not actually have, used unauthorized logos, and reported inflated Contracted ARR figures that counted short trial contracts as annualized revenue.

Who owns 11x and is it publicly traded?

11x is privately held and venture-backed, with no parent company. Investors include Andreessen Horowitz, Benchmark, HubSpot Ventures and others. It last raised a $50M Series B led by a16z on November 11, 2024, at a roughly $320-350M valuation.

Could Salesforce or HubSpot replace 11x?

Salesforce Agentforce and HubSpot Breeze Prospecting already ship native AI SDR capability inside CRMs customers already own, as of May 2026 market analysis. HubSpot Ventures is also an 11x investor, making it both backer and competitor to 11x's core product.

Who is the CEO of 11x now?

Prabhav Jain, previously CTO, became CEO on May 5, 2025, after founder Hasan Sukkar stepped down amid scrutiny following the fabricated-customer scandal, with Sukkar moving to Non-Executive Chairman.

Has 11x raised new funding since its Series B?

No new funding round has been publicly reported since the $50M Series B closed November 11, 2024. As of June 26, 2026, Pitchbook still listed Series B as 11x's last funding stage, roughly 20 months of reported silence.

AI companies and labs · United States

11x

11x.ai ↗

11x makes AI sales agents ("digital workers") that prospect and message leads for sales teams.

Little protection left

Assessed 20 July 2026 · Evidence as of 20 July 2026

Not much stands between this business and its pressures.

On the recordSince 20 July 2026 · Checkable from H2 2026 · Every call on the record Checkpoint: Next funding round or confirmed absence of one since the Nov 2024 Series B

The call

11x sells a thin agent layer on rented models and rented data, and the CRM platforms it plugs into are building the same thing in house.

11x makes software that uses AI to help sales teams find and contact customers. It works by connecting to existing tools like Salesforce or HubSpot rather than being a complete system itself, which means bigger companies like Salesforce and HubSpot can build the same thing into their own products at almost no extra cost to them. The company was caught in March 2025 showing fake customer names and overstating its business size, and its customers are leaving at very high rates (around 50 to 70 percent per year), and it has not raised new money in 20 months even though it probably needs it. What could change things: if 11x gets new investment with real numbers that prove its business is actually growing, it might win back trust and survive; if no new money shows up in the next six months, that would mean the company is in serious trouble.

Why

AI pressure: Salesforce Agentforce and HubSpot Breeze Prospecting. CRM giants now ship native agentic prospecting for free or bundled, cutting the reason to pay a standalone vendor like 11x. Could AI do the core job? Yes, likely.

Bigger players: Salesforce and HubSpot. Both own the system of record and can bundle equivalent agent capability at near-zero marginal cost, and HubSpot Ventures backs 11x while HubSpot competes with it. Could a giant copy it? Yes, easily.

What protects it. None apparent beyond aggregated third-party contact data and a mid-2025 product re-platform, neither of which is exclusive or hard to copy.

What would change this call

11x announces a new funding round or bridge financing within 6 months. Silence would confirm impaired equity and investor doubt post-scandal.
11x publishes audited NRR or retention figures verified by a third party. Would test whether the disputed 79% retention claim holds up.
HubSpot Ventures' continued equity stake in 11x alongside expanded native Breeze Prospecting features. Shows whether HubSpot treats 11x as partner or absorbs its function directly.

Key numbers

$50M Series B at ~$320-350M valuation (Nov 2024)
Only ~$3M of $14M reported ARR was durable (Mar 2025)
20 months with no new funding round reported (Jun 2026)

Named risks

Credibility damage from March 2025 fabricated-customer and inflated-ARR scandal persists in 2026 coverage. Severity: high
No new funding round reported in ~20 months since Nov 2024 Series B despite implied high burn. Severity: high
Salesforce Agentforce and HubSpot Breeze bundling equivalent capability natively at near-zero marginal cost. Severity: high
Sector-wide AI SDR churn of 50-70% annually threatens retention and renewal revenue. Severity: medium
Documented toxic culture and high staff turnover could hinder product execution and hiring. Severity: medium

Rivals, as read in July 2026

Rival	Direction	Evidence
Salesforce (Agentforce)	gaining on	Bundles native AI SDR capability into CRM system of record, per May 2026 market analysis
HubSpot (Breeze Prospecting)	gaining on	HubSpot Ventures is 11x investor yet HubSpot ships competing capability, Nov 2024
Artisan AI	contesting	Direct AI SDR competitor named alongside 11x in Sept 2024 TechCrunch coverage
Regie.ai	contesting	Compared directly against 11x in company's own 2026 marketing guides
AiSDR	contesting	Listed as peer AI SDR vendor in 2026 industry roundups

Questions people ask

Is 11x profitable in 2026?: No profitability data has been disclosed. 11x claimed roughly $10M ARR as of September 2024, but a March 2025 TechCrunch investigation found ex-employees estimated only about $3M of a reported $14M ARR came from contracts surviving beyond a 3-month trial, undermining revenue credibility.
Did 11x fabricate customers or revenue?: Yes. A March 25, 2025 TechCrunch investigation found 11x claimed customers like ZoomInfo and Airtable it did not actually have, used unauthorized logos, and reported inflated Contracted ARR figures that counted short trial contracts as annualized revenue.
Who owns 11x and is it publicly traded?: 11x is privately held and venture-backed, with no parent company. Investors include Andreessen Horowitz, Benchmark, HubSpot Ventures and others. It last raised a $50M Series B led by a16z on November 11, 2024, at a roughly $320-350M valuation.
Could Salesforce or HubSpot replace 11x?: Salesforce Agentforce and HubSpot Breeze Prospecting already ship native AI SDR capability inside CRMs customers already own, as of May 2026 market analysis. HubSpot Ventures is also an 11x investor, making it both backer and competitor to 11x's core product.
Who is the CEO of 11x now?: Prabhav Jain, previously CTO, became CEO on May 5, 2025, after founder Hasan Sukkar stepped down amid scrutiny following the fabricated-customer scandal, with Sukkar moving to Non-Executive Chairman.
Has 11x raised new funding since its Series B?: No new funding round has been publicly reported since the $50M Series B closed November 11, 2024. As of June 26, 2026, Pitchbook still listed Series B as 11x's last funding stage, roughly 20 months of reported silence.

Timeline

2025-05-05Founder Hasan Sukkar steps down as CEO; CTO Prabhav Jain becomes CEO, product re-platformed
2025-03-26Sifted reports toxic work culture, 34+ departures over 2.5 years
2025-03-25TechCrunch exposes fabricated customer logos and inflated ARR claims
2024-11-11Closes $50M Series B led by Andreessen Horowitz at ~$320-350M valuation
2024-09-30Company claims ~$10M ARR as basis for Series B talks
2024-09-01Acquires Opkit
2024-09Closes $24M Series A led by Benchmark
2023-08Raises $2M Seed round
2022Founded in London by Hasan Sukkar

Revision history

20 July 2026

First assessed. Little protection left. The text above is fixed as of this date and is not edited afterwards.

In the same band

Inflection AI Mobvoi Xiaoi Robot