WillItSurvive
Vertical and industry software · subsidiary of Info Edge (India) Limited · India

99acres

99acres.com ↗

Online marketplace listing homes for sale and rent across India.

Protection under test
Assessed 25 July 2026 · Evidence as of 25 July 2026
Something worth protecting exists and is being tested right now.
On the recordSince 25 July 2026 · Checkable from August 2026 · Every call on the record Checkpoint: Info Edge Q1 FY27 earnings call, where 99acres billings growth and cash-generative status get reported
The call

99acres makes money and leads on broker supply, but its AI layer is unbuilt while MagicBricks moves on broker-tool automation.

99acres helps buyers and sellers find property in India by connecting them with brokers and listing homes online. The company has been around for 20 years and has relationships with many brokers, which makes it hard for new competitors to replace quickly, but rivals like MagicBricks and NoBroker have similar resources and backing from large companies. The real question is whether artificial intelligence tools that search and match properties without human brokers will pull customers away from 99acres and its competitors faster than the company can adapt, which could happen within the next few years if AI-powered search becomes the standard way people find homes.

Why
01
AI pressure: AI-native property search agents (e.g. CoStar's Apartments.com Ai conversational search). No AI search product has yet pulled Indian buyer traffic away from 99acres, but the model exists and works abroad. Could AI do the core job? Only partly.
02
Bigger players: MagicBricks (Times Internet), which acquired the AI-CRM tool ReadPro for broker workflows. MagicBricks is folding AI lead-qualification into broker tools, a layer 99acres has not yet shipped. Could a giant copy it? Yes, easily.
03
What protects it. A 20-year broker network supplying 63% of listings, plus profitable parent Info Edge funding the fight.
What would change this call
99acres ships a named broker-workflow AI product (CRM, lead qualification, listing generation) within 2-3 quarterly calls. Would show 99acres hardening its moat against AI-native rivals rather than staying aspirational.
MagicBricks' ReadPro AI-CRM reaches broad broker adoption or visible integration milestones in the next two quarters. Would show a resourced peer converting AI tooling into a workflow lock-in advantage over 99acres.
Info Edge's Q1 FY27 (Aug 2026) call shows 99acres billings growth stalling below mid-teens for 2+ consecutive quarters. Would show broker/advertiser spend shifting away from 99acres toward rivals or AI-native search.
Key numbers
  • FY25 net revenue Rs 410.79 crore, up 16.9% YoY (2025-03-31)
  • FY25 turned cash-profitable: Rs 2 crore vs Rs 13 crore loss prior year (2025-03-31)
  • Q4 FY26 billings Rs 163 crore, up only 2% YoY (2026-03-31)
Named risks
  • AI-native property search could erode classifieds top-of-funnel traffic; no shipped 99acres AI product exists as of Nov 2025. Severity: high
  • Billings growth decelerated sharply to 2% YoY in Q4 FY26 despite revenue jumping 36%, signaling possible demand or mix pressure. Severity: medium
  • Rival MagicBricks' 2025 AI-CRM acquisition (ReadPro) and NoBroker's anti-broker positioning intensify competitive pressure on broker revenue. Severity: medium
  • Traffic and headcount figures vary widely across data vendors (SEMrush, Times Now, ZoomInfo, Inc42), making independent verification difficult. Severity: low
Rivals, as read in July 2026
RivalDirectionEvidence
MagicBrickscontestingNear-identical traffic (12.08M vs 99acres 12.11M monthly visits, SEMrush, Jun 2026); reportedly acquired AI-CRM ReadPro in 2025
Housing.comcontestingREA Group-backed peer with comparable scale; 27M monthly visits cited by Times Now, Mar 2026
NoBrokergaining onAnti-broker model directly threatens 99acres' broker-sourced revenue (63% of listings per May 2026 analysis)
Questions people ask
Is 99acres profitable in 2025?
Yes. In FY25 (ended March 2025), 99acres turned cash-profitable with ₹2 crore of operating cash generation, versus a ₹13 crore cash loss in FY24, on net revenue of ₹410.79 crore, up 16.9% YoY, per Info Edge's FY25 disclosures dated August 2, 2025.
Who owns 99acres?
99acres is wholly owned and operated by Info Edge (India) Ltd, a publicly listed Indian internet company traded on NSE/BSE as NAUKRI. 99acres is not independently listed or separately funded; it is one business vertical alongside Naukri.com, Jeevansathi, and Shiksha.
Who is 99acres' biggest competitor?
MagicBricks (Times Internet-backed) is the closest traffic-parity rival, reportedly around 12.08 million monthly visits versus 99acres' 12.11 million per SEMrush data dated June 2026, though a March 2026 Times Now report put MagicBricks well ahead at 50 million visits.
Could AI replace 99acres?
Not clearly yet. As of Info Edge's Q2 FY26 report (November 12, 2025), the company referenced company-wide AI investment for growth but no discrete 99acres AI product has been publicly detailed, while rival MagicBricks reportedly acquired an AI-CRM platform, ReadPro, in 2025.
How is 99acres' revenue trending in 2026?
In Q4 FY26 (ended March 31, 2026), 99acres billings grew just 2% YoY to ₹163 crore while revenue rose 36% YoY to ₹144 crore with ₹3 crore operating profit, a deceleration in billings growth compared to 16-17% YoY growth seen in FY25 quarters.
What is 99acres' business model?
99acres runs a freemium classifieds model: free listings for individual owners plus paid subscriptions, listing fees, banner advertising, and lead-generation packages sold to brokers, builders, and developers, per Startup Talky's company profile, with broker-sourced listings making up 63% of inventory as of a May 2026 analysis.
Timeline
  • 2026-05-27Info Edge issues guidance: double 99acres business in 3 years, target 25-30% EBITDA margin, cash-generative by FY27
  • 2026-03-31Q4 FY26: 99acres billings up only 2% YoY to Rs163 crore, revenue up 36% YoY to Rs144 crore
  • 2025-11-12Q2 FY26: 99acres revenue rises 13% YoY to Rs115 crore, Info Edge cites AI investment for growth
  • 2025-08-02Info Edge raises FY25 ad and promotion spend on 99acres to Rs312.45 crore, up 13.9% YoY
  • 2025-05-27FY25 results: 99acres turns cash-profitable (Rs2 crore) with revenue Rs410.79 crore, billings Rs451 crore
  • 2024-12-31Q3 FY25: 99acres billings up 16% YoY to Rs103 crore, revenue up 17% to Rs104 crore
  • 2016-05-04Competition Commission of India dismisses no-brokerage complaint against 99acres and other portals
Revision history
25 July 2026
First assessed. Protection under test. The text above is fixed as of this date and is not edited afterwards.
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