ABEMA
Japan's free ad-supported streaming app for live sports, news, and anime.
ABEMA turned its first profit in ten years, but TVer already draws more viewing hours in the same free live-sports space, with TV Asahi feeding both.
ABEMA is a streaming service in Japan that shows live sports, anime, and original shows. It is hard to keep because it has to pay huge amounts of money every few years to show sports like soccer and UFC, and those prices keep going up. The bigger problem is that TVer, a free service run by all the major TV networks in Japan (including one that part-owns ABEMA), already has more people watching it and shows the same sports and original shows that ABEMA does. If TVer keeps gaining viewers or advertisers while sports costs keep rising, ABEMA's small profit margin could disappear quickly.
Outcome of next FIFA, UFC, MLB or EPL Japan streaming rights bids in 2026-27. Whether ABEMA can still win or afford marquee live sports rights.
ABEMA Media & IP segment operating margin in Q3-Q4 FY2026 earnings. Whether the FY2025 profit turnaround holds once rights costs recur.
- ABEMA posted first operating profit in a decade: ¥7.2B
- Media & IP segment sales ¥231.5B, up 15.7% YoY
- ABEMA weekly active users about 25 million
- Live sports and anime broadcast rights must be rebid at inflating prices each cycle, threatening thin operating margins.
- TVer, backed by ABEMA's own JV partner TV Asahi, already leads on viewing hours in the same free FAST lane.
- WAU figures fluctuated from about 28 million (Sept 2025) to about 25 million (May 2026), signaling possible engagement softening.
- CyberAgent itself issued a cautious FY2026 outlook despite record FY2025 profits.
- Leadership transition underway at CyberAgent group level could alter ABEMA strategic priorities.
| Rival | Direction | Evidence |
|---|---|---|
| TVer | losing to | TVer leads ABEMA in viewing hours in Japan as of 2025 and is backed by the full broadcaster consortium including TV Asahi |
| Netflix Japan | contesting | ABEMA original Scandal Eve hit number 1 on Netflix Japan after co-production release, Nov 2025 |
| DAZN | contesting | ABEMA launched Abema de DAZN bundled sports subscription tier, Jan 29, 2026, rather than compete head-on |
| FIFA (World Cup rights market) | losing to | ABEMA declined to bid for 2026 World Cup rights as FIFA seeks up to $4 billion, after a ~Y20B loss on 2022 rights |
| UFC/Paramount rights ecosystem | losing to | UFC's new $7.7 billion seven-year Paramount deal (2026) signals inflating global sports-rights costs pressuring ABEMA's bidding |
- Is ABEMA profitable in 2026?
- Yes. ABEMA's parent segment posted its first operating profit in a decade, ¥7.2 billion for FY2025 ended September 2025, then grew Q2 FY2026 (Jan-Mar 2026) operating profit 1.7x to ¥5.4 billion, per CyberAgent's own investor filings dated November 2025 and May 2026.
- Who owns ABEMA?
- ABEMA is operated by AbemaTV, Inc., a joint venture between Japanese internet conglomerate CyberAgent, Inc. (Tokyo Stock Exchange: 4751) and terrestrial broadcaster TV Asahi Holdings. CyberAgent consolidates it as its Media & IP segment; there is no independent public listing for ABEMA itself.
- Is ABEMA's biggest competitor TVer or Netflix?
- TVer is the more direct threat: it is the most-watched free ad-supported platform in Japan by viewing hours as of 2025 per industry reporting, runs live sports and originals in the same free lane as ABEMA, and is backed by the full broadcaster consortium including ABEMA's own co-owner TV Asahi.
- Could AI replace ABEMA's streaming business?
- No. ABEMA's core value sits in live sports and anime broadcast rights, its TV Asahi distribution JV, and PPV events, none of which generic AI can replicate. AI at ABEMA is confined to recommendations, subtitling and engineering workflows, such as the AI multilingual subtitling feature launched July 17, 2024.
- Why did ABEMA skip the 2026 FIFA World Cup rights?
- ABEMA did not bid for 2026 FIFA World Cup Japan streaming rights, citing escalating rights fees and a weaker yen, after its 2022 World Cup broadcast reportedly cost around ¥20 billion. This reflects a pivot toward strict profitability over marquee-rights gambles, per company reporting as of January 2026.
- How many users does ABEMA have in 2026?
- CyberAgent reported ABEMA weekly active users of approximately 25 million as of the Q2 FY2026 update on May 13, 2026, down from a figure exceeding 28 million cited in CyberAgent's own September 27, 2025 investor report.
- 2026-06ABEMA launches 24-hour free POKER channel with exclusive World Series of Poker broadcast
- 2026-05-13CyberAgent reports Media & IP Q2 FY2026 operating profit up 1.7x to Y5.4B, ABEMA WAU approximately 25 million
- 2026-01-29ABEMA launches Abema de DAZN bundled subscription tier
- 2026-01ABEMA confirms no bid for 2026 FIFA World Cup Japan streaming rights
- 2025-12-26ABEMA launches Project PRISMation original anime creator program
- 2025-11-14CyberAgent reports FY2025 Media and IP first operating profit in a decade, Y7.2B, plus leadership transition to President Yamauchi
- 2025-11ABEMA original drama Scandal Eve reaches number 1 on Netflix Japan after co-production release
- 2025-09-27CyberAgent investor report cites ABEMA WAU exceeding 28 million
- 2024-07-17ABEMA Live launches AI multilingual subtitling for South Korea, Thailand, Philippines and US markets
- 2024-05ABEMA partners with J Sports to launch Abema de J Sports bundle
- Record profits, cautious 2026 outlook (2025-11-14)
- CyberAgent Q2 2026 slides: record profit driven by ABEMA turnaround (2026-05-13)
- Media & IP Business (2025-09-27)
- Wikipedia: Abema (2026-07-26)
- Our People by the Numbers
- Project PRISMation press release (2025-12-26)
- ABEMA de DAZN help page (2026-01-29)
- ABEMA Live AI Multilingual Subtitling launch (2024-07-17)
- The Current Status of Generative AI at ABEMA (2025-08-20)
- FIFA seeks $4B for World Cup rights (2026-07-20)
- 2026 in UFC
- AbemaTV corporate news page (2026-07-24)