AgriWebb
Livestock record-keeping and supply-chain data software for farms and meat buyers.
On the record
Checkpoint: URUS acquisition expected to close, subject to regulatory approval
The call
AgriWebb's day to day survival looks secure through its farm data and retailer contracts, but its future as an independent company ends once URUS closes the deal.
AgriWebb helps farms keep records on their animals and operations through software that farmers pay to use monthly. It has been around long enough and serves farms important enough that big rivals like Deere and Trimble have not bothered to build something similar, but AgriWebb is being bought by URUS (a deal closing late 2026), so the company itself will not stay independent. Computer-vision systems like Cainthus that automatically identify cattle, plus general AI tools that can turn farm data into forecasts, could eventually do much of what AgriWebb does by hand. The key question is whether AgriWebb stays its own product and team after URUS takes over, or gets folded into URUS's own systems within a year or two.
Why
01
AI pressure: Cainthus and generic AI agents for record digitization. Computer-vision cattle ID and AI agents could automate the basic record-keeping AgriWebb sells, squeezing the low end of its product. Could AI do the core job? Only partly.
02
Bigger players: URUS Group. URUS is acquiring AgriWebb outright, deal expected to close Q3 2026, folding it into a dairy-genetics data business. Could a giant copy it? Probably.
03
What protects it. Ten years of farm records plus locked-in supply-chain contracts with McDonald's, Nestle Purina, and Wendy's make it hard to rip out.
What would change this call
URUS acquisition of AgriWebb closes or collapses on regulatory grounds by Q3 2026. Shows whether the independent equity story ends as planned or fails, forcing a fallback path.
AgriWebb founders or senior team depart within 12 months of URUS close. Would signal brand absorption into URUS rather than standalone continuation.
AgriWebb product roadmap shifts toward URUS's dairy-genetics/VAS line versus independent beef record-of-truth features. Would confirm AgriWebb is being folded into URUS's core business rather than run separately.
AgriWebb founders or senior team depart within 12 months of URUS close. Would signal brand absorption into URUS rather than standalone continuation.
AgriWebb product roadmap shifts toward URUS's dairy-genetics/VAS line versus independent beef record-of-truth features. Would confirm AgriWebb is being folded into URUS's core business rather than run separately.
Key numbers
- $11.3M ARR in 2024, up from $7.1M
- 23M+ cattle tracked across 150M acres
- Valuation near $54M, down from $77M peak
Named risks
- URUS acquisition fails to close or is delayed by regulatory approval issues before Q3 2026.
- AgriWebb brand and product roadmap absorbed into URUS dairy-genetics flywheel post-close, ending independent beef-focused strategy.
- Flat headcount (73-83 employees, 2022) and slowed pre-deal growth signal maturity rather than expansion.
- AI-native computer-vision entrants like Cainthus could commoditize basic record-keeping and forecasting features.
- Revenue and valuation figures rely on unaudited third-party estimates with conflicting numbers across sources.
Rivals, as read in July 2026
| Rival | Direction | Evidence |
|---|---|---|
| Herdwatch | contesting | Ranked alongside AgriWebb as top mobile-first livestock health/compliance tool in 2026 comparisons |
| Breedr | contesting | Listed as direct UK-based cattle management/genetics competitor by CB Insights |
| Cainthus | gaining on | AI-native computer-vision cattle ID entering adjacent livestock-tech category as of 2026 |
| Deere & Company | contesting | Adjacent precision-ag giant present in broader farm software market but not directly targeting AgriWebb's niche as of 2026 |
| URUS Group | losing to | AgriWebb entered definitive acquisition agreement with URUS in May 2026, ending independent equity path |
Questions people ask
- Is AgriWebb profitable in 2026?
- No public profitability data exists. AgriWebb is private; a third-party estimate pegged 2024 revenue at $11.3M, up from $7.1M in 2023 (getlatka.com, 2024-12-30). No audited figures confirm profit or loss, and it is now mid-acquisition by URUS Group, announced May 2026.
- Is AgriWebb being acquired?
- Yes. AgriWebb signed a definitive agreement to be acquired by URUS Group LP, a bovine genetics and dairy-data company that owns the VAS/DairyComp platform, announced May 18-21, 2026, with closing expected Q3 2026 subject to regulatory approval.
- Who is AgriWebb's biggest competitor?
- In livestock-management SaaS, closest peers cited in buyer's-guide comparisons are Herdwatch (Ireland), CattleMax, and Breedr (UK), per CB Insights company data (n.d.). Adjacent giants Deere and Trimble sit in broader farm software but haven't targeted AgriWebb's niche directly as of mid-2026.
- Could AI replace AgriWebb?
- Partially exposed: record-keeping and simple forecasting features resemble tasks AI agents could commoditize, and computer-vision cattle-ID rivals are entering the category. But AgriWebb's moat is aggregated data on 23M+ animals across 150M acres in 26 countries and government traceability integrations (agfundernews.com, 2026-05-21), which are harder for a pure AI wrapper to replicate quickly.
- What is AgriWebb's valuation?
- AgriWebb's last disclosed priced valuation was roughly $77M (A$100M) at its January 2021 Series B led by TELUS Ventures (techstartups.com, 2021-01-18). A 2024 third-party estimate placed it near $54M. Its current URUS acquisition terms are undisclosed as of May 2026.
- Who owns AgriWebb?
- AgriWebb has been privately venture-backed, with investors including Wheatsheaf Group, TELUS Ventures, Grosvenor Food & AgTech, Germin8 Ventures, and iSelect Fund. As of May 2026, it entered a definitive acquisition agreement with URUS Group LP, expected to close Q3 2026.
Timeline
- 2026-05-21AgriWebb-URUS acquisition news detailed; platform cited at 23M+ head, 150M acres, 26 countries, 10,000+ farms
- 2026-05-19URUS Group announces definitive agreement to acquire AgriWebb, close targeted Q3 2026
- 2022-10AgriWebb closes A$10M Series B extension, adding Germin8 Ventures and iSelect Fund
- 2021-01-18AgriWebb raises US$23M Series B led by TELUS Ventures, valuation reaches ~US$77M
- 2018-08-20AgriWebb raises A$14M Series A from Wheatsheaf Group, acquires UK firm FarmWizard
- 2014AgriWebb founding narrative dates company origin to a generational farm transition
Revision history
23 July 2026
First assessed. Protection under test. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources
- URUS acquires livestock tech platform AgriWebb (2026-05-21)
- Bovine genetics company URUS to acquire AgriWebb (2026-05-19)
- Agriwebb Stock Price, Funding, Valuation, Revenue & Financial Statements (2026-05-21)
- AgriWebb raises $10m Series A funding, acquires FarmWizard from Wheatsheaf (2018-08-20)
- Australian agtech startup AgriWebb lands $23M Series B (2021-01-18)
- We grew our Series B Investment! Here's what it means for you (2026-06-18)
- $11.3M Est. ARR, $54M Valuation (2024-12-30)
- Telus expands agtech reach with lead in AgriWebb's $23m Series B round (2021-01-21)
- Livestock Management Software for Smarter Farming
- Our product
- AgriWebb snapped up by one of the world's largest bovine genetics companies (2026-05-19)
- Revenue, Competitors, Alternatives (2022-04-19)