Aspire Software
Business management software for landscaping and field service companies, owned by ServiceTitan.
On the record
Checkpoint: ServiceTitan next quarterly earnings report and any Aspire-specific AI roadmap or rebrand announcement
The call
Aspire's landscaping software business looks stable, but shrinking headcount and AI features going to other verticals first point to a company being folded into its parent rather than one under external attack.
Aspire makes software that helps landscaping companies track costs and manage jobs. It has 13 years of data and deep ties to accounting systems, which makes it hard for competitors like ServiceTitan's own HVAC and plumbing software to replace it quickly. The real risk is not that outside companies will beat Aspire, but that ServiceTitan (which owns Aspire) will shut it down or fold it into the main ServiceTitan product, since Aspire's team has shrunk 24 percent from its peak and the company is marketing itself as part of the 'ServiceTitan family' instead of standing alone.
Why
01
AI pressure: None apparent. AI features from parent ServiceTitan (Max, Atlas) are shipping to HVAC and plumbing customers first, not landscaping. Could AI do the core job? Unlikely.
02
Bigger players: ServiceTitan (parent company). Aspire headcount is down about 11.5% year over year and the brand is folding into 'ServiceTitan family,' raising absorption risk from inside. Could a giant copy it? No, they are blocked.
03
What protects it. 13 years of proprietary job-costing data and deep accounting workflow lock-in make landscaping customers hard to migrate off Aspire.
What would change this call
Aspire headcount falls further below its current ~190, or below the ~250 April 2024 peak trajectory. Would show accelerating internal consolidation and shrinking investment in the standalone product.
ServiceTitan announces a merged or rebranded platform replacing the separate Aspire name. Would confirm Aspire is being folded into ServiceTitan rather than run as a distinct line.
Jobber or LMN announces a named commercial-landscaping enterprise customer win with job-costing features. Would show a peer converting Aspire's core landscaping accounts.
ServiceTitan announces a merged or rebranded platform replacing the separate Aspire name. Would confirm Aspire is being folded into ServiceTitan rather than run as a distinct line.
Jobber or LMN announces a named commercial-landscaping enterprise customer win with job-costing features. Would show a peer converting Aspire's core landscaping accounts.
Key numbers
- ServiceTitan Q1 FY27 revenue $268.8M, up 24.6% YoY
- Aspire headcount down to ~190, -11.5% YoY from peak 250
- Aspire processed ~$4B in annualized transactions at acquisition
Named risks
- Aspire absorbed or rebranded into unified ServiceTitan platform, losing distinct identity.
- Headcount contraction (~250 to ~190) signals reduced standalone investment in Aspire.
- AI features (Atlas, Field Pro, Max) shipping to HVAC/plumbing before landscaping vertical.
- Jobber or LMN could ship enterprise-tier job-costing and take named commercial accounts.
- Standalone Aspire revenue and performance unverifiable due to lack of separate reporting.
Rivals, as read in July 2026
| Rival | Direction | Evidence |
|---|---|---|
| Jobber | contesting | Cited as most recommended tool for small-mid landscaping (1-15 crews) as of April 2026 |
| LMN (Landscape Management Network) | contesting | Positioned as strong for design-build/estimating per Feb 2026 buyer guide |
| ServiceTitan (own parent) | losing to | Aspire headcount down 11.5% YoY by June 2026 amid brand folding into ServiceTitan family |
| Service Autopilot | contesting | Positioned for lawn-care automation and routing at scale per industry buyer guides |
Questions people ask
- Is Aspire Software still an independent company?
- No. Aspire Software was acquired by ServiceTitan in a deal announced June 30, 2021, alongside ServiceTitan's $200M Series G at a $9.5B valuation. Aspire now operates as a subsidiary marketed as 'Aspire Software, a ServiceTitan company' with financials rolled into ServiceTitan's public filings, not reported separately.
- Is Aspire Software laying people off?
- Headcount data from Crustdata (June 2026) shows Aspire at roughly 188 to 192 employees, down about 11.5% year over year, having peaked near 250 employees in April 2024. This contraction suggests post-acquisition consolidation into parent ServiceTitan rather than confirmed mass layoffs.
- Could AI replace Aspire Software's landscaping platform?
- Unlikely soon. Aspire holds 13 years of proprietary job-costing data and deep QuickBooks/Acumatica integrations that create workflow lock-in for enterprise landscaping contractors. Parent ServiceTitan is layering AI features like Atlas and Max onto its platform family rather than being disrupted, though it is unconfirmed whether these have reached Aspire's landscaping customers specifically.
- Who owns Aspire Software?
- Aspire Software is owned by ServiceTitan, Inc. (NASDAQ: TTAN), which acquired it in a deal announced June 30, 2021. ServiceTitan itself is a public company that IPO'd on December 12, 2024, debuting up 42%, and reported $268.8M in Q1 FY27 revenue (quarter ended April 30, 2026), up 24.6% year over year.
- Is joining Aspire Software a safe career move right now?
- Mixed signals. Parent ServiceTitan is financially healthy, raising FY27 guidance to $1.13 to $1.14B as of June 2026, but Aspire's own headcount fell about 11.5% year over year from a peak of roughly 250 in April 2024 to about 190 by June 2026, suggesting internal consolidation risk rather than external threat.
- Who is Aspire Software's biggest competitor?
- Jobber is most commonly cited as Aspire's closest competitor for smaller landscaping crews (1 to 15 crews), per an April 2026 buyer guide, while LMN (owned by Granum) competes on design-build and estimating. Neither has publicly taken named enterprise accounts from Aspire as of mid-2026.
Timeline
- 2026-07-13ServiceTitan says AI roadmap features Atlas, Field Pro, Max slated through summer 2026
- 2026-06-24ServiceTitan says Max automation locations more than doubled in fiscal Q1 2027
- 2026-06-20Aspire headcount reported at ~190, down 11.5% YoY from peak ~250 in April 2024
- 2026-06-04ServiceTitan reports Q1 FY27 revenue of $268.8M, up 24.6% YoY, raises FY27 guidance
- 2025-10-13ServiceTitan launches Atlas AI sidekick generally available across mobile and Field Pro
- 2024-12-12ServiceTitan IPOs on NASDAQ, debuts up 42%
- 2021-06-30ServiceTitan announces acquisition of Aspire Software, closes $200M Series G at $9.5B valuation
- 2021-01-01Aspire acquires Crew Control, continues selling it as companion product
- 2019-03-01Mainsail Partners investment in Aspire reported
- 2013-01-01Aspire founded by Mark Tipton and Kevin Kehoe in Chesterfield, Missouri
Revision history
23 July 2026
First assessed. Defensible for now. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources
- ServiceTitan Expands Into Landscaping With Plans To Acquire Aspire; Reaches $9.5B Valuation (2021-06-30)
- ServiceTitan acquires Aspire to move into landscaping, raises $200M at a $9.5B valuation (2021-06-30)
- ServiceTitan (2026-06-15)
- The best is now becoming even better: ServiceTitan + Aspire Software
- ServiceTitan Announces Fiscal First Quarter Financial Results (2026-06-04)
- Aspire Software - Headcount, Funding & Open Jobs (2026-06-20)
- Management and Employees List
- 11 Best Scheduling Software for Landscapers [2026] (2026-04-18)
- Aspire Software Stock Price, Funding, Valuation, Revenue & Financial Statements (2021-06-29)
- Field Service Management Software
- ServiceTitan's Fall 2025 Release (2025-10-13)
- Turn Every Tech into a Top Performer (2026-02-25)