Attest
London startup selling fast consumer survey and research tools to brands and agencies.
On the record
Checkpoint: Whether Attest announces a Series C or shows disclosed ARR growth
The call
Attest has real customers and a regulated niche, but five years without new capital and AI rivals shipping first put its next twelve months in the spotlight.
Attest helps big companies run surveys and focus groups to understand what customers think. It makes real money (about £15 million a year) and has locked in some customers who need it for legal compliance reasons, which is hard for others to copy. But the company is burning money (losing £13 million a year), has cut its staff in half, and has not raised new funding in five years, while newer AI-powered rivals like Conveo and Outset are doing similar work faster and cheaper. The biggest question is whether Attest can keep its existing customers using its product or if they will switch to Conveo, Outset, or Qualtrics, which have better AI features and more money to spend on product development.
Why
01
AI pressure: Conveo, Outset. Both shipped AI-native qualitative research tools before Attest's own AI features matured, threatening its research workflow. Could AI do the core job? Yes, likely.
02
Bigger players: Qualtrics. Qualtrics has scale and enterprise reach but has moved slowly into Attest's fast-turnaround consumer segment so far. Could a giant copy it? Yes, easily.
03
What protects it. Enterprise trust in regulated compliance workflows, like FCA Consumer Duty, where switching research vendors carries real risk.
What would change this call
Attest announces a Series C or discloses a strategic sale by end of 2026. Shows whether Attest is scaling with fresh capital or running out of runway.
Attest reports further headcount cuts or additional executive departures. Would indicate continued financial strain beyond the drop from 170 to 100-140 staff.
A named Attest enterprise customer publicly switches to Conveo or Outset. Would confirm AI-native rivals are displacing Attest in real accounts, not just marketing claims.
Attest reports further headcount cuts or additional executive departures. Would indicate continued financial strain beyond the drop from 170 to 100-140 staff.
A named Attest enterprise customer publicly switches to Conveo or Outset. Would confirm AI-native rivals are displacing Attest in real accounts, not just marketing claims.
Key numbers
- FY2023 revenue about £14.9M
- EBITDA loss about £13.3M
- No new funding round since Series B
Named risks
- No new funding round disclosed since October 2021 Series B, a five-year gap.
- AI-native rivals Conveo and Outset shipped qualitative AI moderation before Attest Explore beta.
- Headcount contracted from about 170 in 2022 to roughly 100-140 through 2023-2026.
- Third-party revenue estimates conflict wildly, from $4.9M to $19M, obscuring true financial health.
Rivals, as read in July 2026
| Rival | Direction | Evidence |
|---|---|---|
| Conveo | gaining on | AI-moderated qualitative tool shipped ahead of Attest Explore beta, noted July 2026 |
| Outset | gaining on | AI-native qualitative research launched before Attest's own Explore product, 2026 |
| Qualtrics | contesting | Went private at $12.5B valuation, 2023, with $1.53B TTM revenue, dwarfs Attest's scale |
| Suzy | contesting | Listed as direct mid-market competitor across Attest's own comparison pages, 2026 |
| SurveyMonkey | contesting | Competes directly for self-serve survey customers, cited in Attest alternatives content |
Questions people ask
- Is Attest profitable in 2026?
- No. Attest's most recent disclosed financials (FY2023, via a Preqin filing) show revenue of about GBP 14.9M against an EBITDA loss of roughly GBP 13.3M, meaning the company was burning nearly as much as it earned. No newer profitability disclosure has surfaced since.
- Has Attest raised new funding recently?
- No new round has been publicly disclosed since its $60-64M Series B in October 2021, led by Atomico (Hedosophia) with NEA, Kismet Capital Group, GR Capital, Aken Capital, and Schroders. That five-year funding gap through 2026 is a key signal watchers are tracking.
- Could AI replace Attest's research services?
- Attest's core deliverables, survey design, cross-tabs, and summarization, are directly automatable by generative AI, and rivals Conveo and Outset shipped AI-moderated qualitative interview tools before Attest's own Explore beta launched around May 2026, per Conveo's July 2026 competitor analysis.
- Who is Attest's biggest competitor?
- Attest competes against mid-market players Suzy, Zappi, SurveyMonkey, Typeform, and QuestionPro, plus AI-native qualitative entrants Conveo and Outset that launched moderated-interview products ahead of Attest's Explore beta (May 2026). Qualtrics, valued at $12.5B in 2023, looms as the much larger enterprise incumbent.
- Who owns Attest?
- Attest Technologies Ltd. is privately held and VC-backed, with no public listing or acquisition on record as of mid-2026. Investors from its funding history include NEA, Atomico (Hedosophia), Oxford Capital, Episode 1, Kismet Capital Group, GR Capital, Aken Capital, and Schroders.
- What happened to Attest's founder and CEO?
- Founder Jeremy King stepped down as CEO in late 2024/early 2025 but remained on the board. Todd Latham, previously of Microsoft, American Express, and Currencycloud, took over as CEO around 2024-2025 and has since driven the company's push into AI products like Compass and Explore.
Timeline
- 2026-06-24Attest publishes Gen Z study: 72% hold negative or cautious views of AI-generated content
- 2026-06-03Compass AI research co-pilot publicly released
- 2026-05Attest Explore, AI-moderated qualitative interview tool, launches in beta
- 2026-01Compass AI co-pilot enters beta
- 2025Todd Latham becomes CEO, succeeding founder Jeremy King
- 2024Jeremy King steps down as CEO, remains on board
- 2021-10Series B raises $60-64M led by Hedosophia/Atomico with NEA and others
- 2020$15M pandemic-era growth round closes
- 2019-04Series A raises $16M led by NEA
- 2015Attest founded in East London by Jeremy King
Revision history
21 July 2026
First assessed. Losing its protection. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources
- About: Detailed Comparison
- Attest Technologies Ltd. Asset Profile
- Attest Raises $16M to Take Guesswork Out of Growth
- Attest 2026 Company Profile: Valuation, Funding & Investors
- Market Research company Attest raises $3.1m
- $15M Financing Drives Democratised Insights
- Attest raises $60 million Series B
- Attest - Headcount, Funding & Open Jobs
- Meet Attest's new CEO Todd Latham
- $4.9M Est. ARR, $95.6M Raised (2024-10-16)
- AI Consumer Insights Engine for B2C Brands
- Introducing Compass: the co-pilot for researchers (2026-06-03)