WillItSurvive

Financial data and information services

267 companies assessed. 131 of them, 49.1%, sit in the two least protected bands, against 53.3% across all 10,525 companies assessed.

The picture

Financial data and information services splits sharply along one line: does the company hold a license, a regulatory seat, or a proprietary panel that nobody can just rebuild with an AI model? Credit rating agencies (Moody's, S&P Global, Fitch, Korea Ratings, Korea Investors Service, Taiwan Ratings, RAM Ratings, Teikoku Databank, Tokyo Shoko Research, TransUnion CIBIL) sit on licensed oligopolies or century-old field-research networks, and none show any customer defection yet. Index providers like MSCI and China Securities Index Co. are load-bearing infrastructure that trillions in funds are contractually built on, so they barely feel AI at all. The trouble sits with companies whose product is a database of contact info, survey answers, or reports that a language model can now approximate for free. ZoomInfo, Datanyze, Capterra, CB Insights, FullContact, Gravy Analytics, iResearch, and ResearchAndMarkets.com are all bleeding to either AI-native rivals or to AI Overviews and chatbots answering the question directly instead of sending a referral click. Japan's survey research firms (Macromill, Cross Marketing, INTAGE) are locked in a price war where AI cuts turnaround time and margins for everyone. The deciding dynamic is simple: if your value is a legal seat or a panel nobody else can replicate, AI is background noise; if your value is just aggregating public or scrapable information, AI is now doing your job for free.

All 267 companies, most protected first
CompanyStanding
A.M. Best
A.M. Best rates insurance companies' financial strength and has done so since 1899
Hard to displace
Acuite Ratings & Research
Indian credit rating agency for SMEs and mid-size firms, formerly SMERA
Hard to displace
AlphaSense
AI search platform for market and investment research, built on licensed expert and broker content
Hard to displace
Argus Media
Argus Media sets benchmark prices for oil, gas, and other commodity markets worldwide
Hard to displace
Bloomberg L.P.
Bloomberg L.P. runs the Terminal, the trading network banks won't leave
Hard to displace
Brand Finance
A London consultancy that values brands for tax, legal, and ranking reports.
Hard to displace
Bureau van Dijk
Global company data and beneficial-ownership database, now Moody's Orbis, used for KYC and risk checks
Hard to displace
CARE Ratings (CareEdge)
India's second-largest credit rating agency, rating bonds and issuers under SEBI rules
Hard to displace
Centre for Monitoring Indian Economy (CMIE)
CMIE runs India's largest private economic database and household survey panel
Hard to displace
China Securities Index Co.
China's benchmark index provider, jointly owned by the Shanghai and Shenzhen exchanges
Hard to displace
Cirium
Aviation data provider selling flight, fleet, and airline analytics, owned by RELX
Hard to displace
Coface
French insurer that pays companies when their customers don't pay, plus business data.
Hard to displace
CoreLogic
Cotality (formerly CoreLogic) sells property data and analytics to lenders, insurers, and agents
Hard to displace
Creditsafe
UK firm selling business credit reports and data on 430M+ companies worldwide
Hard to displace
CRIF
Italian credit bureau providing banks and insurers with licensed data, scoring, and risk analytics
Hard to displace
CRISIL
India's leading credit rating and analytics firm, majority owned by S&P Global
Hard to displace
DBRS Morningstar
Canada's fourth-largest credit rating agency, owned by Morningstar since 2019
Hard to displace
Dell'Oro Group
Boutique telecom and networking market research firm tracking vendor shipments and forecasts
Hard to displace
Enverus
Enverus runs the data and transaction network that most U.S. energy producers use to trade and analyze deals
Hard to displace
eVestment
eVestment runs the data network institutional managers and consultants use to compare fund performance
Hard to displace
FactSet
FactSet sells normalized financial data, analytics, and workflow tools to banks, asset managers, and wealth firms.
Hard to displace
Fitch Ratings
Fitch Ratings: one of three global agencies that grade governments' and companies' debt
Hard to displace
Gallup
Workplace analytics and polling firm known for CliftonStrengths and employee engagement research
Hard to displace
ICIS
ICIS sells price benchmarks and market intelligence for chemicals and energy, owned by RELX
Hard to displace
ICRA Limited
One of only seven SEBI-licensed credit rating agencies in India, majority owned by Moody's
Hard to displace
India Ratings and Research
Fitch-owned credit rating agency, one of seven licensed to rate Indian corporate debt
Hard to displace
IQVIA Holdings
Runs clinical trials and drug commercialization data for most of the world's big pharma companies
Hard to displace
Japan Credit Rating Agency
Japan's largest domestic credit rating agency, covering most local bond issuers
Hard to displace
Korea Investors Service
Moody's-owned agency rating Korean corporate bonds under government license
Hard to displace
Korea Ratings
South Korean credit rating agency, Fitch affiliate, licensed for corporate bond ratings
Hard to displace
Kpler
Kpler sells subscription data and analytics on ships, oil, gas, and other commodity flows worldwide
Hard to displace
Kroll Bond Rating Agency (KBRA)
A bond and loan rating agency competing with Moody's, S&P Global, and Fitch
Hard to displace
LexisNexis
Legal research, analytics, and risk data platform for lawyers, courts, and businesses
Hard to displace
Malaysian Rating Corporation (MARC)
One of only two SC-licensed domestic credit rating agencies in Malaysia
Hard to displace
Mastercard Data & Services
Mastercard's data, analytics, and consulting unit selling insights and AI tools built on card network data
Hard to displace
Moody's
Credit rating agency that grades debt risk for governments and companies worldwide
Hard to displace
Morningstar
Morningstar sells fund ratings, data, and credit research to investors and advisors
Hard to displace
MSCI Inc.
Runs the benchmark indexes that trillions in ETFs and funds are legally built on.
Hard to displace
Nikkei Research
Japan's polling and market research firm, wholly owned by Nikkei Inc.
Hard to displace
OAG
UK company selling flight schedules and status data to airlines, GDS, and travel tech firms
Hard to displace
OPIS
OPIS runs benchmark price data for fuel, NGLs, and chemicals, owned by Dow Jones/News Corp
Hard to displace
Quantium
Australian data analytics firm, 75% owned by Woolworths, running joint ventures on bank/telco/retail data
Hard to displace
RAM Ratings
Malaysian credit rating agency, one of two domestic firms licensed to rate bonds and sukuk
Hard to displace
Rating and Investment Information, Inc. (R&I)
Japanese credit rating agency issuing FSA-registered ratings on around 700 domestic entities
Hard to displace
Refinitiv
Refinitiv is now LSEG Data & Analytics, selling market data, terminals, and indices to banks worldwide
Hard to displace
Roy Morgan Research
Australian polling and market research firm running large longitudinal consumer data panels since 1941
Hard to displace
S&P Global
Runs the credit rating oligopoly and licenses the S&P 500 and other benchmark indices
Hard to displace
Second Measure
Bloomberg-owned unit selling anonymized consumer card-transaction data to investors
Hard to displace
Taiwan Ratings Corporation
Taiwan's domestic credit rating agency, majority owned by S&P Global, issuing local tw-scale ratings
Hard to displace
Teikoku Databank
126-year-old Japanese firm producing credit reports on companies via field researchers
Hard to displace
Thomson Reuters
Legal, tax, and news data giant behind Westlaw, Practical Law, and CoCounsel
Hard to displace
Tokyo Shoko Research
Japanese firm that investigates companies in person to rate their credit risk
Hard to displace
TradingView
Broker-neutral charting and market data platform used by traders and integrated brokers worldwide
Hard to displace
TransUnion CIBIL
India's largest credit bureau, one of only four licensed to score borrowers nationwide
Hard to displace
TrendForce
Taiwan-based research firm that tracks and prices the global chip supply chain
Hard to displace
Trepp
Trepp sells loan-level CMBS, CRE, and CLO data and analytics to banks and investors.
Hard to displace
TRIS Rating
One of only two Thai SEC certified agencies rating corporate bonds and issuers
Hard to displace
Verisk Analytics
Verisk sells insurers the claims data, forms, and catastrophe models they build pricing on
Hard to displace
Video Research Ltd
Runs Japan's official TV ratings, owned and used by broadcasters, agencies, and Dentsu
Hard to displace
Acxiom
Acxiom builds identity graphs and data matching for marketers, now owned by Omnicom
Defensible for now
Addepar
Addepar runs the data and reporting backbone wealth managers use to track $9T in client assets
Defensible for now
Ahrefs
Proprietary web crawl and SEO analytics platform used by marketers and agencies
Defensible for now
Built With
BuiltWith tracks what technology websites run, sold as lookup and lead data since 2007
Defensible for now
CoStar Group
CoStar runs CoStar Suite, LoopNet, and Homes.com, the main data platforms for US commercial real estate
Defensible for now
Dun & Bradstreet
D&B sells business credit data and the D-U-N-S identifier that procurement and lending systems run on
Defensible for now
East Money Information
Chinese online brokerage, fund distribution, and financial data platform (stock code 300059)
Defensible for now
Epsilon
Marketing data and identity firm owned by Publicis Groupe, powering ad targeting
Defensible for now
FnGuide
South Korean financial data firm licensing stock indices and terminals to funds and banks
Defensible for now
GfK
GfK, now folded into NIQ, tracks retail sales and consumer behavior data across 100+ countries
Defensible for now
Green Street
Independent research and analytics firm covering commercial real estate and REITs since 1985
Defensible for now
Haver Analytics
Vendor of unrevised, point-in-time economic and financial time-series data since 1978
Defensible for now
IHS Markit
Former data/analytics giant, merged into S&P Global in 2022, its assets now run as SPGI's Market Intelligence unit
Defensible for now
illion
illion is Australia/NZ's #2 credit bureau, now absorbed into Experian plc
Defensible for now
Inscape
Inscape is the TV-viewing-data unit inside Walmart-owned Vizio, tracking what plays on 27M+ smart TVs.
Defensible for now
INTAGE Holdings
Japanese consumer research firm running retail and panel data, majority owned by NTT DOCOMO
Defensible for now
J.D. Power
Ratings and awards firm that licenses 'J.D. Power Award' badges to automakers and other industries
Defensible for now
Kynetec
UK firm running long-term farmer, vet, and pet-owner panels for ag and animal health data
Defensible for now
London Stock Exchange Group Data & Analytics
LSEG Data & Analytics sells financial data and terminals, the Refinitiv-based Bloomberg rival
Defensible for now
Mintel
UK research firm selling consumer trend data and reports, anchored by its GNPD product database
Defensible for now
Muck Rack
PR software company with a database of journalists and tools to pitch and track media coverage
Defensible for now
Nasdaq Data Link
Nasdaq's marketplace for financial and alternative datasets, sold via API, Excel, and SFTP
Defensible for now
NICE Holdings (NICE Information Service)
Korean holding company running one of three licensed credit bureaus plus ratings, payments, manufacturing
Defensible for now
Numerator
Numerator tracks what households actually buy using receipt-verified purchase panels.
Defensible for now
Oxford Economics
Global economic forecasting firm serving governments, banks, and corporations with named forecasts
Defensible for now
Panjiva
Panjiva tracks global shipping and customs records, owned by S&P Global Market Intelligence
Defensible for now
PitchBook Data
PitchBook sells proprietary private markets data and analytics to VCs, PE firms, and banks
Defensible for now
Preqin
Alternative-assets data provider, now a BlackRock subsidiary feeding its Aladdin platform.
Defensible for now
Qualtrics
Enterprise survey and experience management software used by 20,000+ companies
Defensible for now
Rakuten Insight
Rakuten Insight runs online survey panels and market research across Asia-Pacific for Rakuten Group.
Defensible for now
RELX
UK giant selling legal, scientific, and risk data tools via LexisNexis and Elsevier
Defensible for now
Rystad Energy
Norwegian firm selling proprietary energy market data and consulting to oil, gas, and power players
Defensible for now
Sayari
Sayari maps corporate ownership and trade risk from primary-source data across 250+ countries
Defensible for now
Scope Ratings
European credit rating agency covering sovereigns, banks, corporates, and structured finance
Defensible for now
Trustpilot
Trustpilot runs a global consumer review platform with 361M verified reviews embedded across 1.3M merchant sites.
Defensible for now
Verdantix
Verdantix is a private analyst firm covering ESG, sustainability, and EHS technology markets.
Defensible for now
Wind Information
Private terminal provider giving Chinese institutions Bloomberg-style market data and analytics
Defensible for now
Windward
Windward sells AI-driven maritime risk and sanctions data to banks, insurers, and governments
Defensible for now
Wolters Kluwer
Dutch information giant selling legal, tax, health, and compliance data and workflow software
Defensible for now
Wood Mackenzie
UK firm selling subscription data and research on oil, gas, power, mining, renewables
Defensible for now
Xeneta
Norwegian platform selling freight rate benchmarking data to shippers, built on crowdsourced ocean and air prices
Defensible for now
Yano Research Institute
Japanese market research firm publishing industry reports since 1958
Defensible for now
Yardi Matrix
Yardi Matrix sells property level data on rentals, embedded inside Yardi's property management software.
Defensible for now
YipitData
Sells licensed card, receipt, and app panel data plus analyst insights to investment funds
Defensible for now
Analysys International
Beijing firm selling Chinese internet market reports and app-usage data (Qianfan panel)
Protection under test
ATTOM Data Solutions
ATTOM aggregates US property records from 3,000+ counties and sells the data to businesses.
Protection under test
Benzinga
Financial news outlet and market data feed for retail traders and brokerage apps
Protection under test
China Bond Rating
Investor-pays bond credit rater in China, backed by PBOC-linked CCDC
Protection under test
Circana
Circana sells retail sales data and analytics to consumer brands and retailers, formed from the IRI-NPD merger
Protection under test
Cision
PR software and newswire platform tracking media coverage for 75,000+ companies
Protection under test
Civis Analytics
Data science firm building voter, donor, and consumer analytics tools for political and corporate clients
Protection under test
Clearbit
B2B data enrichment tool, now HubSpot's Breeze Intelligence after its 2023 acquisition
Protection under test
Counterpoint Research
Private analyst firm selling smartphone, display, and telecom market data and forecasts
Protection under test
DIGITIMES
Taiwan trade press and research firm covering semiconductor and electronics supply chains
Protection under test
EcoVadis
Rates suppliers on sustainability, embedded in $2.5T of buyer procurement decisions
Protection under test
Edison Trends
E-commerce data unit inside YipitData, tracking spending via email receipts
Protection under test
Euromonitor International
Private market research firm selling proprietary country and sector data plus analysis
Protection under test
Everest Group
Private research firm that scores IT/BPO vendors via its PEAK Matrix badges
Protection under test
Finviz
Finviz is a bootstrapped stock screener and market visualization site used daily by US retail traders
Protection under test
FreightWaves
Freight industry news, rankings, and events business split off from its SONAR data arm
Protection under test
M Science
Alt-data research firm selling proprietary card and app panels to hedge funds and institutions
Protection under test
Mordor Intelligence
Mordor Intelligence sells templated market-sizing reports and CAGR forecasts to enterprise buyers
Protection under test
MRI-Simmons
Consumer research firm supplying survey based audience data to ad agencies and media buyers
Protection under test
NielsenIQ
NielsenIQ sells retail sales and consumer panel data that CPG brands use to price and place products
Protection under test
Owler
Owler runs a crowdsourced database of company profiles and competitor maps, now owned by Meltwater
Protection under test
QuestMobile
Chinese mobile data firm tracking 700M+ devices to sell app and user analytics reports
Protection under test
Rakuten Intelligence
E-commerce transaction data unit, now folded into NielsenIQ's retail measurement business
Protection under test
Redseer Strategy Consultants
Indian research firm named as third-party expert in SEBI IPO filings
Protection under test
SafeGraph
Sells location and points-of-interest data that power maps, ads, and analytics tools.
Protection under test
Sensor Tower
Sensor Tower sells app-market data and analytics that estimate app revenue, downloads, and ad spend
Protection under test
Sustainalytics
ESG ratings and research arm of Morningstar, rating companies on sustainability risk
Protection under test
Talkwalker
Social listening platform bundled into Hootsuite since its 2024 acquisition
Protection under test
Tianyancha (Qixinbao)
Search platform that repackages Chinese public corporate and court filings for lookup
Protection under test
Tracxn
Tracxn sells subscription research on startups and private companies to investors and corporates.
Protection under test
Value Line
Value Line publishes stock ratings and rankings, and collects a profit share from an asset manager it doesn't control.
Protection under test
YCharts
Financial research and data platform for advisors, RIAs, and asset managers
Protection under test
Zillow
Zillow runs the biggest US home search and rental listing marketplace online.
Protection under test
ABI Research
ABI Research sells tech market forecasts, data, and advisory to corporate clients
Losing its protection
Advan Research
Advan sells foot-traffic and location data to hedge funds and investment firms
Losing its protection
Alchemer
Alchemer sells survey and voice-of-customer software with feedback and review data tools
Losing its protection
Antenna
Antenna tracks U.S. subscription app spending using a proprietary consumer transaction panel
Losing its protection
Apollo.io
Sales intelligence platform with a 230M-contact database and outbound tools
Losing its protection
Attest
London startup selling fast consumer survey and research tools to brands and agencies
Losing its protection
Aurora Mobile (Jiguang)
Chinese mobile push and analytics firm now selling omnichannel SaaS and AI agent tools
Losing its protection
Brandwatch
UK social listening platform tracking 1.6 trillion online conversations, owned by Cision
Losing its protection
Brickwork Ratings
SEBI-registered Indian credit rating agency, smallest of seven licensed CRAs
Losing its protection
Canalys
Canalys is a channel and tech market research firm, now folded into Omdia inside Informa TechTarget
Losing its protection
Capterra
Software review site with 2M+ verified reviews, now a G2 business unit after Gartner sold it off
Losing its protection
CB Insights
CB Insights sells private-market data and analyst research on startups and VC deals
Losing its protection
CCS Insight
UK analyst firm covering mobile and telecom tech, now owned by FDM under Inflexion PE
Losing its protection
Chartbeat
Real-time analytics dashboard that tells publishers what readers are doing right now
Losing its protection
China Chengxin International Credit Rating
China's largest domestic bond credit rating agency, part-owned by Moody's
Losing its protection
China Lianhe Credit Rating
Beijing based agency rating Chinese corporate and government bonds under PBOC/CSRC license
Losing its protection
Cint Group
Swedish exchange matching survey takers to market research buyers online
Losing its protection
CivicScience
Runs publisher-embedded polling widgets, turning 1M daily answers into consumer data
Losing its protection
Clarivate
Clarivate sells patent, citation, and library data (Web of Science, Derwent) that institutions pay to access.
Losing its protection
Cognism
UK sales intelligence firm selling phone-verified B2B contact data and GDPR-compliant lead lists
Losing its protection
Comscore
Comscore measures TV and cross-platform audiences for ad buyers and media companies
Losing its protection
Consumer Edge
Sells alternative consumer spending and transaction data to investment researchers
Losing its protection
Craft.co
Craft.co sells supplier risk and supply chain data, used heavily by the Pentagon and federal agencies
Losing its protection
Critical Mention
Broadcast and media monitoring service, now a shrinking brand inside PE-owned Onclusive
Losing its protection
Cross Marketing Group
Tokyo-listed online survey and market research firm running Japan's third-largest respondent panel.
Losing its protection
Crunchbase
Crunchbase runs a company and startup data platform, now pivoting to AI predictions.
Losing its protection
Cuebiq
Cuebiq sells location and mobility data plus foot-traffic analytics to advertisers and retailers
Losing its protection
Dagong Global Credit Rating
Chinese domestic credit rating agency, majority state-owned since 2019 bailout
Losing its protection
data.ai
Mobile app analytics brand, absorbed into Sensor Tower after 2024 acquisition
Losing its protection
Dynata
Dynata sells verified-human survey panels and first-party data to market researchers worldwide
Losing its protection
Earnest Research
Sells consumer transaction and healthcare data analytics to investors and brands
Losing its protection
Egan-Jones Ratings
Independent credit rating agency using an investor-pays model, focused on private credit and CLOs
Losing its protection
Enigma Technologies
Enigma sells business identity and risk data used for KYB, fraud, and underwriting checks
Losing its protection
Forrester Research
Research and advisory firm selling subscription analyst reports and consulting to tech buyers
Losing its protection
Forsta
Survey and market research platform, now absorbed into Qualtrics after a $6.75B acquisition
Losing its protection
FourKites
Real-time freight visibility platform tracking shipments across 1.1M+ carrier connections
Losing its protection
Foursquare
Enterprise location data and foot-traffic measurement company for retailers and platforms
Losing its protection
Freedonia Group
Publisher of syndicated industry market-sizing reports for B2B buyers
Losing its protection
Frost & Sullivan
Growth consulting and market research firm selling syndicated industry reports since 1961
Losing its protection
G2
G2 runs a business software review site that sells vendor leads off buyer traffic
Losing its protection
Gartner
Gartner sells subscription research and advisory that helps big companies pick tech vendors
Losing its protection
Glass Lewis
Glass Lewis researches companies and tells big investors how to vote at shareholder meetings
Losing its protection
Glassdoor
Employer reviews and salary data site now being folded into Indeed by parent Recruit Holdings
Losing its protection
Glimpse
Chrome extension and API that turns Google Trends data into readable market trend signals
Losing its protection
GlobalData
UK firm selling subscription market data, forecasts and analyst research across industries
Losing its protection
GlobalWebIndex (GWI)
GWI runs a subscription platform selling licensed global consumer survey data to brands and agencies
Losing its protection
GMO Research & AI
Japan-based online survey panel provider serving market researchers across Asia
Losing its protection
Grand View Research
Publisher of templated market-sizing and consulting reports across 45+ industries
Losing its protection
IBISWorld
Sells standardized industry research reports and data to businesses, banks, and consultants
Losing its protection
IDC (International Data Corporation)
IDC sells tech market research, forecasts, and analyst advice to enterprise buyers worldwide
Losing its protection
InMoment
InMoment collects and analyzes customer feedback data for enterprise brands
Losing its protection
Insider Intelligence
EMARKETER sells subscription research and forecasts on digital marketing and media trends
Losing its protection
Institutional Shareholder Services (ISS)
Proxy advisory and governance data firm that tells big investors how to vote
Losing its protection
Interbrand
Consultancy behind the annual Best Global Brands ranking, owned by Omnicom
Losing its protection
Ipsos
Ipsos runs global surveys, polling, and consumer insights for corporations and governments in 90 markets.
Losing its protection
ISG (Information Services Group)
ISG is a tech research and advisory firm helping enterprises source and manage IT and business services
Losing its protection
iSpot.tv
iSpot.tv measures and analyzes TV ad performance using proprietary ACR data from millions of devices
Losing its protection
Kantar
Market research firm running shopper panels, ad testing, and brand consulting.
Losing its protection
Koyfin
Koyfin sells a cheaper Bloomberg-style charting and data terminal for investors and advisors
Losing its protection
LiveRamp
LiveRamp connects advertiser and publisher data without owning it, powering identity matching and clean rooms.
Losing its protection
Lusha
Israeli B2B contact data platform selling sales teams verified emails and phone numbers
Losing its protection
Macromill
Japanese online market research firm running a 36M-person consumer panel
Losing its protection
MarketLine
Legacy company/industry research brand (SWOT, PESTEL, deal data) owned by GlobalData
Losing its protection
MarketsandMarkets
B2B firm selling templated market-sizing reports and forecasts to corporate clients
Losing its protection
Medallia
Enterprise customer experience analytics platform, now owned by Blackstone/Apollo/KKR after a debt-for-equity recap
Losing its protection
Meltwater
Norwegian media monitoring and social intelligence platform, now private equity owned
Losing its protection
Mobilewalla
Small location-data broker pivoting to AI analytics for telecom and finance
Losing its protection
Momentive (SurveyMonkey)
SurveyMonkey (Momentive): survey and market research platform for businesses
Losing its protection
Morning Consult
Survey firm turning brand and political polling data into paid analyst insights
Losing its protection
Moz
SEO analytics platform tracking rankings, backlinks, and Domain Authority for marketers
Losing its protection
NetBase Quid
AI-powered social listening and market intelligence platform for brand and consumer insights
Losing its protection
Neustar
Identity resolution and marketing data unit, fully owned by TransUnion since 2021
Losing its protection
Nielsen
Nielsen sells the ratings data TV networks and advertisers use to price ad deals.
Losing its protection
Omdia
Tech research firm selling market data, forecasts, and analyst access to enterprise buyers
Losing its protection
Onclusive
PR analytics and media monitoring roll-up serving 13,000+ brands globally
Losing its protection
PeerSpot
PeerSpot runs peer reviews for enterprise tech, embedded inside AWS and Google Cloud Marketplace
Losing its protection
Placer.ai
Placer.ai sells foot-traffic and location analytics built from a mobile-device data panel
Losing its protection
PrivCo
PrivCo sells private-company financial data and profiles to research and deal teams
Losing its protection
project44
Software that tracks freight shipments across carriers for shippers and 3PLs
Losing its protection
Qianzhan Industry Research Institute
Chinese firm selling industry reports and government planning consulting since 1998
Losing its protection
Qichacha
Qichacha runs a Chinese business registry lookup site used by banks, insurers, and law firms
Losing its protection
Redfin
Real estate brokerage and listings site, now owned by mortgage lender Rocket Companies
Losing its protection
Reonomy
Commercial property data platform now owned by Altus Group
Losing its protection
RepRisk
Swiss firm selling ESG and business conduct risk data built from 20 years of news screening
Losing its protection
Resonate
Resonate sells psychographic consumer profiles and identity data for ad targeting and campaigns
Losing its protection
Samba TV
TV viewership data firm tracking what plays on 45-50M+ connected screens via ACR tech
Losing its protection
Seeking Alpha
Subscription platform for stock research, ratings, and quant-based picks for retail investors
Losing its protection
Semrush
SEO and online visibility data platform, now an Adobe subsidiary
Losing its protection
Shanghai Brilliance Credit Rating
Domestic Chinese bond rating agency licensed by PBOC, NAFMII, and CSRC
Losing its protection
Similarweb
Sells web traffic and SEO data plus analytics tools to marketers and enterprises
Losing its protection
Simply Wall St
Visual stock research platform with templated reports, DCF estimates, and 7M+ users
Losing its protection
Sprinklr
Sprinklr sells a unified platform for social, customer service, and CX data across big enterprises
Losing its protection
SpyFu
SpyFu sells competitor keyword and ad data for SEO and PPC research, priced for small businesses and agencies
Losing its protection
Statista
German data platform that packages public statistics and market research into paid reports and charts
Losing its protection
Suzy
On-demand market research platform with a 15M-person consumer panel
Losing its protection
TIKR Terminal
TIKR sells cheap equity research and fundamentals data to retail and small-fund investors.
Losing its protection
TipRanks
TipRanks aggregates analyst ratings and stock research, syndicated into brokerage apps like E-Trade and IBKR
Losing its protection
Toluna
Runs a 79 million person survey panel selling consumer opinion data to big brands
Losing its protection
Trading Economics
Web platform aggregating and normalizing 20M+ government economic indicators for traders and analysts
Losing its protection
Veraset
Veraset sells raw GPS location data from phones to businesses and researchers
Losing its protection
Verint Systems
Verint sells call-center analytics and AI agent software to large enterprises
Losing its protection
Vortexa
UK firm tracking oil and energy cargo flows via satellite and AIS data analytics
Losing its protection
YouGov
UK-listed pollster and data firm selling brand tracking, surveys, and panel data to businesses
Losing its protection
Zacks Investment Research
Zacks sells stock ratings, earnings-estimate data, and retail investing newsletters since 1978.
Losing its protection
Zeta Global
Marketing platform combining consumer data, AI agents, and ad tech for enterprises
Losing its protection
Zinnov
Indian consulting firm helping global companies set up and run offshore GCC hubs
Losing its protection
ZoomInfo
Public company selling verified B2B contact data and sales intelligence software
Losing its protection
Allied Market Research
Sells syndicated market-sizing PDF reports at $595 to $945 a copy
Little protection left
Coherent Market Insights
Private Indian firm selling templated market-sizing reports and CAGR tables to businesses
Little protection left
Data Bridge Market Research
Indian syndicated market research firm selling templated industry reports and forecasts
Little protection left
Datanyze
Datanyze is a budget Chrome-extension contact finder owned by ZoomInfo
Little protection left
Emergen Research
Small Canadian firm selling templated market-sizing reports and forecasts to corporate buyers
Little protection left
Facts & Factors
Publishes templated market-sizing PDF reports sold via SEO-driven lead generation
Little protection left
Fortune Business Insights
Sells templated market research reports on niche industries, priced per report
Little protection left
FullContact
Contact data and identity resolution unit owned by Ziff Davis
Little protection left
Global Industry Analysts (GIA)
GIA sells templated CAGR forecast reports on thousands of markets via its StrategyR platform
Little protection left
Global Market Insights
Syndicated market-research firm selling PDF industry reports and CAGR forecasts
Little protection left
Gravy Analytics
Sells raw mobile location data and analytics, with Venntel reselling access to U.S. government agencies
Little protection left
iResearch
Shanghai firm selling internet and digital market research reports and data in China
Little protection left
Market Research Future (MRFR)
India-based market research firm selling templated PDF market-sizing reports and consulting
Little protection left
Persistence Market Research
Small Indian firm selling templated syndicated market-research reports and forecasts
Little protection left
Precedence Research
Sells templated market-sizing reports (TAM, CAGR, segmentation) for a few thousand dollars each
Little protection left
QYResearch
China-based publisher selling templated market-research reports for $2,900 to $4,900 each
Little protection left
ReportLinker
ReportLinker aggregates and resells third-party market research reports online
Little protection left
ResearchAndMarkets.com
Dublin firm that resells 900,000+ third-party market research reports from 650 publishers
Little protection left
SkyQuest Technology Consulting
Sells syndicated market-sizing reports to companies needing quick industry stats
Little protection left
Straits Research
A Pune-based firm selling syndicated market research reports and custom research consulting
Little protection left
Technavio
UK firm selling templated market-research reports built from public secondary data
Little protection left
Transparency Market Research
Publishes templated market-sizing reports built mainly from secondary research.
Little protection left
TrustRadius
TrustRadius runs a B2B software review site that feeds buyer leads to vendors
Little protection left
Verified Market Research
Sells syndicated market-size and forecast reports to corporate strategy teams
Little protection left
Questions people ask
Will AI replace credit rating agencies like Moody's and S&P?
No evidence points that way. Moody's, S&P Global, and Fitch operate inside a licensed structure that regulators and bond markets rely on, and none show any customer loss to AI tools. Their moat is legal standing, not just data processing.
Is ZoomInfo losing customers to AI startups?
Yes. ZoomInfo's downmarket account value fell 11% year over year as customers moved to AI-native tools like Apollo.io and Clay that do prospecting differently and more cheaply.
Why is Nielsen losing TV ratings business?
VideoAmp took the Paramount measurement contract from Nielsen in October 2024 and scaled to $3 billion in upfront ad deals, an 880% jump year over year. Comscore and iSpot.tv are also certified alternatives buyers can pick instead.
Are software review sites like Capterra still useful with AI search?
Their traffic is dropping fast. Capterra's referral clicks have fallen 33 to 92 percent as Google AI Overviews, ChatGPT, and Perplexity now answer software-buying questions directly instead of sending users to review pages.
Which financial data companies are safest from AI disruption?
Companies with a license or legal seat, like Moody's, S&P Global, Fitch, MSCI, TransUnion CIBIL, and Korea's rating agencies, show no signs of customer loss. Field-research firms like Teikoku Databank and Tokyo Shoko Research are protected by data AI cannot easily replicate.
Why are Japanese market research firms like Macromill and INTAGE under pressure?
They compete against each other on price and turnaround while AI tools commoditize survey coding and report writing. INTAGE says Macromill is cutting turnaround times by roughly 40% using AI, squeezing margins across the whole segment.
What to watch
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