AU10TIX
AU10TIX verifies identity documents and faces for platforms like LinkedIn, Uber, and Coinbase.
On the record
Checkpoint: ICTS International quarterly filing covering new CEO Yair Tal's first full year of results
The call
AU10TIX still processes real volume for real clients, but growth has stalled, the founder just left, and a full sale keeps almost happening instead of happening.
AU10TIX checks people's identities for banks and other big companies that need to know who their customers are. The company makes real money and has real customers, but other companies like Onfido, LexisNexis, and Socure do nearly the same thing, so there is nothing stopping them from taking AU10TIX's customers. A data breach in 2024 made customers worry about trusting the company. The one thing that could change everything is whether the new leader can get the company growing fast again in the next year, or if Microsoft, which now sends customers to AU10TIX, decides to build this ability itself instead.
Why
01
AI pressure: Generative AI deepfake and injection-attack fraud kits. AI-made fake IDs and injected deepfake video attacks are getting cheaper and faster than AU10TIX's detection can adapt. Could AI do the core job? Only partly.
02
Bigger players: Microsoft (Entra Verified ID). Microsoft distributes AU10TIX today but could build or buy verification in-house and cut the partnership. Could a giant copy it? Yes, easily.
03
What protects it. Deep integrations into client onboarding flows and a cross-customer fraud-signal network that is costly to rip out.
What would change this call
AU10TIX revenue figures or growth rate reported for 2026 (via Latka, press, or filings). Would show whether new CEO Yair Tal reversed the 2023-2024 plateau.
Announcement of a new PE buyer, full acquisition, or IPO involving AU10TIX. Would resolve the unresolved TPG/Oak HC/FT ownership overhang since the 2022 sale failed.
Loss or renewal news of another marquee customer beyond Upwork. Would indicate whether the 2024 breach continues to erode enterprise trust.
Announcement of a new PE buyer, full acquisition, or IPO involving AU10TIX. Would resolve the unresolved TPG/Oak HC/FT ownership overhang since the 2022 sale failed.
Loss or renewal news of another marquee customer beyond Upwork. Would indicate whether the 2024 breach continues to erode enterprise trust.
Key numbers
- Revenue flat near $50M, 2023 and 2024
- $80M raised at $260M valuation, 2019
- 2022 sale talks at $1.0-1.2B never closed
Named risks
- 2024 credentials exposure incident undercut trust seal, already cost Upwork as a client.
- Revenue growth stalled near $50M in 2023-2024 versus 2021's $70M and 80% growth.
- Full leadership turnover completed April 2026, new CEO still installing regional leaders.
- Unresolved ownership overhang after 2022 sale exploration at $1B+ did not close.
- Active IDV market consolidation raises risk of AU10TIX becoming an acquisition target on unfavorable terms.
Rivals, as read in July 2026
| Rival | Direction | Evidence |
|---|---|---|
| Entrust (Onfido) | gaining on | Entrust acquired Onfido, consolidating IDV market share, per report dated 2026-06-24 |
| LexisNexis (IDVerse) | gaining on | LexisNexis acquired IDVerse to expand identity risk network, reported 2026-06-24 |
| Incode / AuthenticID | gaining on | Incode acquired AuthenticID amid sector consolidation, reported 2026-06-24 |
| Socure | gaining on | Socure acquired Effectiv for decisioning capability, reported 2026-06-24 |
| Microsoft (platform partner) | contesting | Named premier Entra Verified ID issuer in 2025, but partner could vertically integrate later |
Questions people ask
- Is AU10TIX profitable?
- AU10TIX was historically self-funded and profitable, with estimated annual profit of $40-50M in 2021 on roughly $70M revenue, per Calcalist reporting dated 2022-04-28. No audited financials have been published since its 2019 PE investment, so current profitability is unconfirmed.
- Who owns AU10TIX?
- AU10TIX is a subsidiary of ICTS International N.V. (OTCQB: ICTSF), per Wikipedia as of 2026-06-12. Founders Ron and Gil Atzmon sold a 30% stake to TPG Capital ($60M) and Oak HC/FT ($20M) in 2019 at a $260M valuation.
- Did AU10TIX have a data breach?
- Yes, in June 2024 driving licenses and identity documents were exposed from AU10TIX's platform, reported by Malwarebytes on 2024-06-27. Client Upwork subsequently moved away from AU10TIX; the company later stated in a November 2025 blog post it found no evidence of data exposure or customer impact.
- Who are AU10TIX's biggest competitors?
- Named direct competitors include Jumio, Entrust Onfido, Veriff, Sumsub, Incode, and AuthenticID, per a CIOPages buyer's guide dated 2026-06-24. The identity verification market is consolidating fast: Entrust acquired Onfido, LexisNexis acquired IDVerse, and Incode acquired AuthenticID.
- Could AI replace AU10TIX?
- AU10TIX's own core product is already AI-driven document and biometric matching, and its Q1 2026 benchmark report (2026-05-27) found AI-generated identity fraud surpassed physical document forgery for the first time, raising both demand for and threats to its detection models.
- Is AU10TIX being sold or acquired?
- A 2022 sale process explored a stake sale above $1B valuation with Goldman Sachs and Deutsche Bank reportedly engaged, per BiometricUpdate (2022-04-28), but a 2026 Calcalist report (2026-04-20) confirms this did not close as a full sale; the company instead replaced its CEO and founder.
Timeline
- 2026-07-01Partnered with Validit.ai to add physio-behavioral human-authenticity signals to fraud stack
- 2026-06-17Company claims fraud intelligence tech helped prevent about $33B in fraud losses since 2021
- 2026-05-27Q1 2026 report says AI-generated fraud surpassed physical document forgery for first time
- 2026-04-20Founder Ron Atzmon steps down; company overhauls leadership under CEO Yair Tal
- 2025-06-10Launched AnyDoc Authentication extending forensic checks to non-ID documents
- 2025-04Yair Tal, ex-Blend and ex-Payoneer, named CEO
- 2024-06-27Credentials exposure incident: driving licenses and ID documents leaked from platform
- 2022-04-28Founders reported negotiating sale of controlling stake at above $1B valuation
- 2019-08-08TPG Capital and Oak HC/FT invest $80M total at $260M valuation
- 2002Founded by Ron and Gil Atzmon inside ICTS International as passport authentication tool
Revision history
22 July 2026
First assessed. Losing its protection. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources
- Ron Atzmon
- ICTS International (2026-06-12)
- The Paypers (2019-08-08)
- BiometricUpdate (2022-04-28)
- AU10TIX founder steps aside as company overhauls leadership (2026-04-20)
- AU10TIX to be sold at over USD 1 bln valuation (2022-04-28)
- Latka (2024-12-19)
- Datanyze
- Malwarebytes (2024-06-27)
- RestorePrivacy (2024-07-02)
- Wikipedia (2026-05-23)
- PR Newswire (2026-06-17)