Curve
UK card-linking wallet app now being absorbed into Lloyds Banking Group after a distress sale.
Curve raised money to become a bank-beating wallet and instead became a feature Lloyds bought at a discount while a shareholder fights the price in court.
Curve let people manage multiple payment cards through one app, offering features like automatic categorization and smart spending rules. Lloyds Banking Group bought the company in November 2025 for roughly 120 million pounds, less than half what Curve had raised from investors, signaling the company was running out of money. Lloyds is now merging Curve's technology directly into its own banking app and rolling out an AI-powered assistant across 21 million accounts in early 2026 that can do everything Curve did, which means the original company offers no real advantage that a big bank with AI tools cannot quickly copy or rebuild themselves.
Lloyds' post-close integration plan, including Curve Pay branding and headcount decisions. Shows whether Curve survives as a distinct product or is absorbed and phased out.
Lloyds' agentic AI banking assistant rollout across its 21m accounts in early 2026. Shows whether Lloyds can replicate Curve's core features natively, making the standalone app redundant.
- Lloyds paid ~£120m, less than half of ~£250m raised
- IDC Ventures claims £670m of value destroyed
- FY2023 revenue £26.7m against a £36m loss
- IDC Ventures High Court petition (filed 21 Nov 2025) could delay or unwind the Lloyds acquisition.
- Auditors flagged material uncertainty about Curve's going-concern status in 2025.
- Post-acquisition integration could bring layoffs or discontinuation of the standalone Curve brand.
- Lloyds' agentic AI rollout across 21m accounts in early 2026 could replicate Curve's core features internally.
- No FY2024 or FY2025 Companies House financials publicly available yet to confirm trajectory.
| Rival | Direction | Evidence |
|---|---|---|
| Apple Pay | losing to | Apple Pay held ~50% regular usage among UK adults in 2024 versus Curve's 6m customer base |
| Google Pay | losing to | Google Pay reached ~50% UK adult usage in 2024, far outpacing niche card-linking wallet Curve |
| Lloyds Banking Group | losing to | Lloyds acquired Curve outright for ~GBP 120m on 19 Nov 2025, absorbing it rather than competing |
| Revolut, Monzo, Starling Bank | contesting | Named as near-peer UK challenger fintechs competing in digital wallet and card space as of mid-2025 |
| PayPal | contesting | PayPal also launched iPhone NFC payments in Germany in 2025, competing for the same DMA-enabled wallet slot |
- Is Curve still an independent company in 2026?
- No. Lloyds Banking Group announced on 19 November 2025 it would acquire Curve for approximately GBP 120 million, with the deal expected to close in H1 2026 and Curve Pay to be folded into the Lloyds mobile app.
- Did Curve make money for its investors?
- No. Curve sold to Lloyds for about GBP 120 million in November 2025, less than half the roughly GBP 250 million it had raised since 2015, and investor IDC Ventures claims GBP 670 million of shareholder value was destroyed.
- Was Curve close to running out of cash before the Lloyds deal?
- Founder Shachar Bialick said Curve could have run out of money without the Lloyds acquisition, and the company's auditors flagged material uncertainty about the business earlier in 2025, as reported 19 November 2025.
- Could AI replace what Curve does?
- Much of Curve's value, card-switching, spend categorization, and smart rules, is exactly the kind of feature Lloyds' own agentic AI framework, rolling out across 21 million accounts in early 2026, is designed to replicate inside the bank's app.
- Who is Curve's biggest competitor?
- Apple Pay and Google Pay each reached about 50% regular usage among UK adults in 2024, dwarfing Curve's roughly 6 million customers, and Curve's own acquirer, Lloyds, now controls its wallet technology outright.
- Is the Lloyds acquisition of Curve finalized?
- Not fully. Investor IDC Ventures filed a High Court petition on 21 November 2025 alleging governance failure, and as of the deal's expected H1 2026 close, no public resolution of that litigation had been confirmed.
- 2025-11-21IDC Ventures files High Court petition alleging GBP 670m value destruction and governance failure
- 2025-11-19Lloyds Banking Group announces acquisition of Curve for approximately GBP 120 million
- 2025-09IDC Ventures fails to remove Curve chairman Lord Stanley Fink
- 2025-07Curve reported as 200-strong workforce with 45 nationalities; 35%+ Curve Pay users set it as default wallet
- 2025-05-22Curve Pay launches on iOS in EEA via NFC access opened under EU Digital Markets Act
- 2025-03-14Curve raises GBP 37m led by Hanaco Ventures ahead of Curve Pay launch
- 2025-03-11Curve reports FY2023 revenue of GBP 26.7m and loss narrowed to GBP 36m; US expansion paused
- 2023-12-14Founder says Curve has strong potential to hit profit in 2024 after job cuts
- 2023-09Series C extension reportedly values Curve at about GBP 133 million
- Lloyds to buy UK fintech Curve (2025-11-20)
- Fintech's ambitions deflated with sale to Lloyds for £120m (2025-11-19)
- Curve investor files legal challenge to block £125m sale to Lloyds (2025-11-21)
- Lloyds Acquires UK Digital Wallet FinTech Curve (2025-11-19)
- Products, Competitors, Financials, Employees, Headquarters Locations (2026-03-30)
- Curve halves losses as it puts US expansion plans on hold (2025-03-11)
- Curve Secures £37M Investment led by Hanaco Ventures (2025-03-14)
- The soldier-turned-fintech founder wanting to take a bite out of Apple (2025-07-15)
- London fintech Curve has "strong potential" to hit profit in 2024 (2023-12-14)
- Curve Pay Launches iPhone NFC Payments as Apple Pay Alternative (2025-05-23)
- Curve Pay is the First Wallet in EEA to Compete with Apple on iOS (2025-05-22)
- Why has Lloyds Banking Group Acquired Digital Wallet Curve? (2025-11-20)