Datanyze has been a wholly owned subsidiary of ZoomInfo Technologies (NASDAQ: GTM) since September 26, 2018, when ZoomInfo acquired it for an estimated $15 million. It operates as a low-cost, budget-tier contact reveal product inside ZoomInfo's portfolio.

Is Datanyze profitable?

Datanyze does not report standalone revenue; it is folded into parent ZoomInfo's financials. ZoomInfo posted $310.2 million Q1 2026 GAAP revenue, up just 1.5% year over year, and cut full year 2026 guidance to a projected ~4% revenue decline as of May 12, 2026.

Could AI replace Datanyze?

Yes. Datanyze's core function, contact and email reveal, is a commoditized task. Salesforce and HubSpot both shipped native AI prospecting agents in Q1 2026 that pull ZoomInfo data directly, bypassing Datanyze's Chrome extension entirely.

Is ZoomInfo laying off employees, and does it affect Datanyze?

ZoomInfo announced a 20% workforce reduction and closed its Israeli offices alongside Q1 2026 earnings on May 12, 2026. Datanyze itself has no reported dedicated layoffs, but its own headcount is listed as small as 4 to 50 employees across directories.

Who is Datanyze's biggest competitor?

Its most direct threat is its own parent, ZoomInfo, whose database of 280 to 500 million contacts dwarfs Datanyze's roughly 120 million. Apollo.io, Lusha, RocketReach, and LinkedIn Sales Navigator also compete in the same budget contact-data tier.

How much does Datanyze cost?

As of February 2026, Datanyze offers a free 90-day Nyze Lite trial with 10 credits per month, Nyze Pro 1 at roughly $21 to $29 per month for 80 credits, and Nyze Pro 2 at roughly $39 to $55 per month for 160 credits, where 1 credit equals 1 contact reveal.

Financial data and information services · subsidiary of ZoomInfo Technologies Inc. (NASDAQ: GTM) · United States

Datanyze

datanyze.com ↗

Datanyze is a budget Chrome-extension contact finder owned by ZoomInfo.

Little protection left

Assessed 21 July 2026 · Evidence as of 21 July 2026

Not much stands between this business and its pressures.

On the recordSince 21 July 2026 · Checkable from August 2026 · Every call on the record Checkpoint: ZoomInfo Q2 2026 earnings call, watch for Datanyze bundling or sunset language

The call

Datanyze exists as a cheap extension inside a shrinking ZoomInfo, with no new features in 18 months and no path apart from its parent's choices.

Datanyze is a browser add-on that reveals company email addresses and contact details for salespeople. It is increasingly easy to replace because Salesforce and HubSpot are building AI assistants in early 2026 that do the same job directly inside their platforms, pulling the same contact data Datanyze uses. The company has not shipped new features in over a year, customer support has worsened since ZoomInfo bought it, and parent company is cutting budgets and staff, so the most telling moment will be ZoomInfo's earnings report around August 2026: if Datanyze revenue keeps shrinking or customers leave faster, the parent will likely fold it into ZoomInfo's main product, keep it as-is with minimal resources, or shut it down altogether.

Why

AI pressure: Salesforce and HubSpot AI prospecting agents. Salesforce and HubSpot ship AI prospecting agents that pull contact data straight from ZoomInfo, skipping tools like Datanyze entirely. Could AI do the core job? Yes, likely.

Bigger players: ZoomInfo (parent and owner). ZoomInfo itself is cutting guidance, cutting staff, and shifting to AI pricing, leaving little reason to fund its small Datanyze sub-brand. Could a giant copy it? Yes, easily.

What protects it. None distinct: Datanyze runs on ZoomInfo's data and gets whatever attention its parent decides to spare.

What would change this call

ZoomInfo's Q2 2026 earnings (around August 2026) report on downmarket/budget-tier revenue trend. Shows whether Datanyze's tier is stabilizing or shrinking within the parent company.
Any ZoomInfo announcement bundling, rebranding, or discontinuing Datanyze within 6-18 months. Would confirm the sub-brand is being wound down rather than invested in.
Salesforce and HubSpot prospecting agents launching in Q1 2026 with native data pulls. Would show the core reveal function moving natively into CRMs, bypassing standalone tools like Datanyze.

Key numbers

ZoomInfo FY26 guidance cut to ~4% revenue decline (2026-05-12)
Datanyze priced $1 to $55 a month, a thin slice of parent data (2026)
ZoomInfo Q1 2026 revenue $310.2M, up just 1.5% (2026-05-11)

Named risks

Parent ZoomInfo restructuring (20% layoffs, guidance cut) could lead to Datanyze bundling or sunset. Severity: high
AI prospecting agents (Salesforce, HubSpot) commoditize the core contact-reveal task Datanyze sells. Severity: high
Deteriorating customer support reported since 2018 acquisition, per 2025-2026 reviews. Severity: medium
No new Datanyze product features shipped in 18+ months while parent invests in AI Copilot. Severity: medium
Rising data-broker privacy litigation (e.g., Colorado telemarketing fraud act cases) referenced in Datanyze news. Severity: medium

Rivals, as read in July 2026

Rival	Direction	Evidence
ZoomInfo (parent)	losing to	Parent database 280-500M contacts vs Datanyze's 120M as of 2026, own upsell path
Salesforce	gaining on	Shipped native prospecting agent using ZoomInfo data directly in Q1 2026, bypassing Datanyze
HubSpot	gaining on	Shipped native prospecting agent using ZoomInfo data in 2026, same commoditized function
Apollo.io	contesting	Named as direct budget-tier competitor across Datanyze reviews, 2025-2026
Lusha	contesting	Named as direct low-cost contact-reveal competitor, 2025-2026 reviews

Questions people ask

Who owns Datanyze?: Datanyze has been a wholly owned subsidiary of ZoomInfo Technologies (NASDAQ: GTM) since September 26, 2018, when ZoomInfo acquired it for an estimated $15 million. It operates as a low-cost, budget-tier contact reveal product inside ZoomInfo's portfolio.
Is Datanyze profitable?: Datanyze does not report standalone revenue; it is folded into parent ZoomInfo's financials. ZoomInfo posted $310.2 million Q1 2026 GAAP revenue, up just 1.5% year over year, and cut full year 2026 guidance to a projected ~4% revenue decline as of May 12, 2026.
Could AI replace Datanyze?: Yes. Datanyze's core function, contact and email reveal, is a commoditized task. Salesforce and HubSpot both shipped native AI prospecting agents in Q1 2026 that pull ZoomInfo data directly, bypassing Datanyze's Chrome extension entirely.
Is ZoomInfo laying off employees, and does it affect Datanyze?: ZoomInfo announced a 20% workforce reduction and closed its Israeli offices alongside Q1 2026 earnings on May 12, 2026. Datanyze itself has no reported dedicated layoffs, but its own headcount is listed as small as 4 to 50 employees across directories.
Who is Datanyze's biggest competitor?: Its most direct threat is its own parent, ZoomInfo, whose database of 280 to 500 million contacts dwarfs Datanyze's roughly 120 million. Apollo.io, Lusha, RocketReach, and LinkedIn Sales Navigator also compete in the same budget contact-data tier.
How much does Datanyze cost?: As of February 2026, Datanyze offers a free 90-day Nyze Lite trial with 10 credits per month, Nyze Pro 1 at roughly $21 to $29 per month for 80 credits, and Nyze Pro 2 at roughly $39 to $55 per month for 160 credits, where 1 credit equals 1 contact reveal.

Timeline

2026-05-12ZoomInfo announces 20% workforce reduction and closes Israeli offices
2026-05-12ZoomInfo cuts FY2026 guidance to ~4% revenue decline at midpoint
2026-05-11ZoomInfo reports Q1 2026 revenue of $310.2 million, up 1.5% YoY
2026-05-11Salesforce and HubSpot prospecting agents using ZoomInfo data go live
2026-02-07Datanyze credit-based pricing tiers (Nyze Lite/Pro 1/Pro 2) documented
2024-Q4ZoomInfo Copilot ACV surpasses $150 million
2019-11-11M&A tracker estimates ZoomInfo-Datanyze deal value at ~$15 million
2018-09-26ZoomInfo acquires Datanyze
2016Datanyze pre-acquisition revenue reaches ~$6 million, up 50% YoY

Revision history

21 July 2026

First assessed. Little protection left. The text above is fixed as of this date and is not edited afterwards.

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Sources

ZoomInfo's Acquisition of Datanyze Enables Real-Time Delivery of Technographic Data (2018-09-26)
ZoomInfo Acquires Datanyze (2019-11-11)
Products, Competitors, Financials, Employees, Headquarters Locations (2025-07-07)
Zoominfo Acquires Datanyze and Y Labs (2018-10-08)
Datanyze Review 2026
Datanyze Pricing: Plans, Costs & Pricing Guide 2026 (2026-02-07)
ZoomInfo Announces First Quarter 2026 Financial Results (2026-05-11)
GTM Q1 Deep Dive (2026-05-12)
Plans, Credits & Real Costs
Tech Stack Data Pros, Cons & Pricing (2026-05-09)
Features, Pricing & Alternative
ZoomInfo Technologies Inc. Q1 2026 earnings call transcript (2026-05-11)