DoorLoop
All-in-one property management software for landlords and mid-size PM firms.
On the record
Checkpoint: Likely new funding round given ~20-month raise cadence since Series B
The call
DoorLoop has the same locks on customer data and money movement as AppFolio and Yardi, just fewer customers and a slower growth line while it plays catch-up on AI.
DoorLoop makes software that helps landlords and property managers collect rent, track tenants, and handle paperwork. It is not hard to copy because the bigger players like AppFolio already offer the same core features at much larger scale, and they are adding AI tools that DoorLoop is trying to build too. The one thing that could change the picture is whether DoorLoop can grow faster than it is now, because its headcount is barely growing and AppFolio is already winning the race to add AI features that do things like write tenant messages and generate inspection reports automatically.
Why
01
AI pressure: AppFolio's agentic AI features. AppFolio already ships AI agents doing tasks DoorLoop just added, tenant messages, inspection reports, bill entry, eroding DoorLoop's ease-of-use pitch. Could AI do the core job? Only partly.
02
Bigger players: AppFolio (public, ~$5.7-6.2B market cap), plus Buildium (RealPage) and Yardi. Same payment rails, trust accounting, and lock-in DoorLoop relies on, but at bigger scale and with AI features already live. Could a giant copy it? Yes, easily.
03
What protects it. Switching costs from payment processing, trust accounting, and years of tenant/lease data baked into one system.
What would change this call
DoorLoop announces new funding round by early 2027. Would show whether investors still back growth given the ~20-month raise cadence.
DoorLoop US open job listings rise above current ~5 roles. Would indicate hiring and growth reacceleration versus current plateau.
AppFolio ships further agentic-AI features DoorLoop lacks within a year. Would show the incumbent widening its AI feature lead over DoorLoop.
DoorLoop US open job listings rise above current ~5 roles. Would indicate hiring and growth reacceleration versus current plateau.
AppFolio ships further agentic-AI features DoorLoop lacks within a year. Would show the incumbent widening its AI feature lead over DoorLoop.
Key numbers
- Series B $100M, Oct 2024, ~$500M valuation
- Headcount growth score 32/100, ~5 open US roles
- ARR estimates range $15M to $52M, unverified
Named risks
- AppFolio's agentic AI features may erode DoorLoop's ease of use and adoption edge.
- Headcount growth deceleration (32/100 score, ~5 open roles mid-2026) signals possible growth plateau.
- No audited revenue disclosed, third party estimates range $14.9M to $52.5M creating financial opacity.
- Billing and auto-renewal complaints on BBB, including a price jump from $1,622 to $2,388 annually.
- 20-month funding cadence suggests pressure for a new raise within 6-12 months of mid-2026.
Rivals, as read in July 2026
| Rival | Direction | Evidence |
|---|---|---|
| AppFolio | gaining on | AppFolio blog (Jan 29 2026) claims it is only vendor with rated agentic AI task execution per G2 |
| Buildium (RealPage-owned) | contesting | Buildium backed by RealPage's larger balance sheet since 2019 acquisition |
| Yardi | contesting | Yardi favored for complex enterprise accounting and mixed portfolios per Jun 2026 roundups |
Questions people ask
- Is DoorLoop profitable in 2026?
- No public profitability data exists for DoorLoop as of July 2026. The company has raised at least $130M in disclosed VC funding, including a $100M Series B led by JMI Equity in October 2024, and no audited revenue figures have ever been released.
- Who owns DoorLoop?
- DoorLoop is a private, venture-backed company founded in 2019 by Ori Tamuz and co-founders. Investors include Alpine Investors (Series A, Sept 2022, $20M) and JMI Equity with Viola FinTech (Series B, $100M, Oct 30 2024), valuing it around $500M post-money.
- Could AI replace DoorLoop?
- AI can already replicate DoorLoop's templated features like tenant messaging and inspection reports, which DoorLoop itself automated via its own AI Assistant (Oct 2025) and AI Inspections (Feb 2026). But regulated payment rails and system-of-record data lock-in resist full AI replacement as of mid-2026.
- Who is DoorLoop's biggest competitor?
- AppFolio, a public company worth roughly $5.7 to 6.2 billion, is DoorLoop's biggest threat. Per AppFolio's own January 2026 blog citing G2 data, AppFolio leads on market presence and is the only vendor with a rated Autonomous Task Execution (agentic AI) score of 79%.
- How much funding has DoorLoop raised total?
- DoorLoop's disclosed funding includes an approximately $10M seed round (2021), a $20M Series A led by Alpine Investors (Sept 2022), and a $100M Series B led by JMI Equity (Oct 30 2024), totaling roughly $130M disclosed, with some trackers citing figures up to $195M.
- What is DoorLoop's valuation?
- DoorLoop's post-money valuation was reported at approximately $500M following its $100M Series B round led by JMI Equity, announced October 30, 2024. No independently audited valuation has been disclosed since.
Timeline
- 2026-04-22DoorLoop ships v7.0.0 with AI Assistant built natively as paid Pro/Premium add-on
- 2026-02-10DoorLoop launches AI Inspections, claiming faster inspection times
- 2026-01-29AppFolio blog claims it is only vendor with rated agentic AI task execution, per G2 data
- 2026-01-13AppFolio blog claims it beats DoorLoop on ease of use rankings via G2 data
- 2025-10-01DoorLoop launches its first AI Assistant for tenant requests and expense entry
- 2025DoorLoop opens New York City office alongside Miami and Tel Aviv
- 2024-10-30DoorLoop raises $100M Series B led by JMI Equity, valuation near $500M
- 2022-09DoorLoop raises $20M Series A led by Alpine Investors
- 2021-09DoorLoop raises approximately $10M seed round
- 2019DoorLoop founded by Ori Tamuz and co-founders
Revision history
23 July 2026
First assessed. Losing its protection. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources
- Rental Property Management Software
- DoorLoop Raises Funding at $500M Valuation (Oct 29, 2024)
- DoorLoop - Headcount, Funding & Open Jobs (Jun 12, 2026)
- How Much Did DoorLoop Raise? (May 25, 2026)
- DoorLoop Raises $100M Series B, JMI Equity (Oct 30, 2024)
- DoorLoop - $195M Raised (May 26, 2026)
- Revenue, Competitors, Alternatives (Apr 2022)
- Management and Employees List
- $14.9M ARR (Bootstrapped) (Nov 30, 2023)
- DoorLoop Software Overview 2026 (May 8, 2026)
- DoorLoop Unveils New AI Assistant (Jan 15, 2026)
- Press Releases & Media