FarmERP
20-year-old India-based ERP and farm management software for agribusiness.
On the record
Checkpoint: Cropin OrbitAI's win/loss record in India and MENA enterprise agribusiness deals
The call
FarmERP holds real enterprise farm data and workflow lock-in built over 20 years, but a better-funded rival just shipped an AI platform into its market while its own growth capital has stayed frozen since 2020.
FarmERP sells record-keeping and planning software to large farms and agricultural businesses, mostly in India and the Middle East. It has real customers locked in for two decades, but it is now under attack from Cropin, a competitor backed by $44 million and powered by Google's AI technology. FarmERP's own artificial intelligence features are unproven, the company stopped growing years ago, and it has almost no cash from investors. The deciding factor will be whether Cropin can actually win big farm customers over the next year with its new AI tools, or whether FarmERP partners with a major cloud company like Microsoft to fight back.
Why
01
AI pressure: Cropin's OrbitAI platform (built on Google Gemini). OrbitAI launched July 2026 into FarmERP's exact market, offering AI advisory tools FarmERP's own AI features have not matched in verified deployments. Could AI do the core job? Only partly.
02
Bigger players: Google Cloud (via its Gemini partnership with Cropin). Google Cloud's infrastructure and funding give Cropin resources FarmERP, with $441K total raised, cannot match. Could a giant copy it? Probably.
03
What protects it. Two decades of enterprise farm data, workflows, and integrations across 1M+ acres that customers would need to rebuild elsewhere.
What would change this call
Cropin announces named enterprise wins in India or MENA using OrbitAI within 12 months. Would show Cropin converting FarmERP's core market, not just marketing.
FarmERP announces new funding or a hyperscaler AI partnership beyond its Microsoft Marketplace listing. Would show FarmERP can fund a response to Cropin's platform push.
FarmERP's headcount trend in 2026-2027 filings or Latka updates. Continued decline would suggest stalled growth persists.
FarmERP announces new funding or a hyperscaler AI partnership beyond its Microsoft Marketplace listing. Would show FarmERP can fund a response to Cropin's platform push.
FarmERP's headcount trend in 2026-2027 filings or Latka updates. Continued decline would suggest stalled growth persists.
Key numbers
- FarmERP total funding: $441K, last raised May 2020
- Cropin has raised $44M, versus FarmERP's $441K
- Won UAE Technology Excellence Award for Agritech
Named risks
- Better-funded rival Cropin shipped hyperscaler-backed AI platform OrbitAI in July 2026 into same market.
- No new capital raised since May 2020 while competitors raise tens of millions.
- Conflicting revenue and headcount figures across aggregators signal lack of transparency and stalled growth.
- Core AI advisory features (FarmGyan, Smart Search) are vendor-claimed with no independent verification of impact.
Rivals, as read in July 2026
| Rival | Direction | Evidence |
|---|---|---|
| Cropin | losing to | Cropin launched OrbitAI with Google Cloud/Gemini in July 2026, no comparable hyperscaler deal reported for FarmERP |
| AgroStar | losing to | AgroStar raised $198.5M total with a Series F in November 2025, versus FarmERP's ~$441K total funding |
| SAP | contesting | Large enterprise ERP vendors named alongside FarmERP but structurally uninterested in niche agri-ERP market |
| SourceTrace | contesting | Listed as comparable agribusiness traceability and management software competitor in industry comparisons |
Questions people ask
- Is FarmERP profitable in 2026?
- No audited figures are public. Latka estimates FarmERP revenue at $3.8M for 2024, up from $3M in 2023, but profitability has never been disclosed by the company as of 2026, and third-party revenue estimates range from under $1M to $6.6M.
- Could AI replace FarmERP?
- FarmERP's core ERP workflow lock-in resists replacement, but its advisory and analytics layer is exposed. Rival Cropin launched OrbitAI with Google Cloud and Gemini models in July 2026 targeting the same agribusiness buyers FarmERP serves.
- Who is FarmERP's biggest competitor?
- Cropin, an India-based agri-intelligence SaaS platform, is FarmERP's closest direct rival. Cropin raised $44.05M total funding and launched an AI platform called OrbitAI with Google Cloud in July 2026, directly targeting FarmERP's enterprise customer base.
- Who owns FarmERP?
- FarmERP is a privately held, founder-led company operated by Shivrai Technologies Pvt. Ltd. As of March 2024, six shareholders held equity, with the top three being Murtuza Firoz Motiwala, Sanjay Borkar, and Santosh Shinde.
- How much funding has FarmERP raised?
- Inc42 lists FarmERP's total funding at roughly $441,000 across two rounds, with the last raise in May 2020 from Singapore-based investor TechnoGen. Some sources describe the company as bootstrapped, reflecting how minimal outside capital has been.
- Is FarmERP growing or shrinking in 2026?
- Signals are mixed. Latka's revenue estimate rose from $1.8M in April 2021 to $3.8M in 2024, but headcount reportedly fell from 56 employees in 2023 to about 53 in 2026, and no new funding has been reported since 2020.
Timeline
- 2026-07-14Rival Cropin launches OrbitAI with Google Cloud and Gemini models, targeting FarmERP's market
- 2024-12-03FarmERP rolls out AI-based Smart Search, Governance Dashboard, and Finance Module
- 2024-10-16FarmERP launches FarmGyan AI/ML advisory tool at 41st Saudi Agriculture Exhibition
- 2024-09-23FarmERP wins UAE Technology Excellence Award 2024 for Agritech
- 2024-07FarmERP partners with Seiyaj Tech to expand Saudi Arabia presence
- 2023-12FarmERP announces expansion into Saudi Arabia
- 2020-05FarmERP's last confirmed funding round closes, from TechnoGen
- 2019-12-30FarmERP raises Series A funding from Singapore-based TechnoGen
Revision history
30 July 2026
First assessed. Losing its protection. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources
- FarmERP aims to bring benefits of ag data to whole developing world (2025-04-02)
- $3.8M Est. ARR (Bootstrapped) (2024-10-16)
- FarmERP Bags Series A Funding To Build On Climate Risk Tech (2019-12-30)
- FarmERP Funding 2026, Total Funding, Rounds & Investors (2026-05-28)
- FarmERP Captable 2026, Shareholders & Equity Distribution (2026-05-28)
- Management and Employees List
- SignalHire Company Profile
- cloud solutions, AI apps, and agents
- FarmERP Secures Prestigious UAE Technology Excellence Award 2024 for Agritech (2024-09-23)
- FarmERP Enhances Agricultural Productivity with AI-Backed Smart Search and Finance Tools (2024-12-03)
- Wellfound (formerly AngelList Talent)
- FarmERP Empowers Middle Eastern Agribusinesses with Advanced AI and ML Solutions (2024-10-16)