WillItSurvive
Vertical and industry software · subsidiary of ServiceTitan, Inc. (NASDAQ: TTAN) · United States

FieldRoutes

fieldroutes.com ↗

FieldRoutes makes routing, billing and compliance software for pest control and lawn care companies.

Hard to displace
Assessed 23 July 2026 · Evidence as of 23 July 2026
Strong structural protection; the business model survives ai pressure.
On the recordSince 23 July 2026 · Checkable from early September 2026 · Every call on the record Checkpoint: ServiceTitan Q1 FY2027 earnings call, which will disclose Property Care segment performance
The call

FieldRoutes sits inside a growing public parent with sticky, regulated customers, while a small AI-native rival tests whether that setup can be undercut.

FieldRoutes is software that helps pest control companies organize their daily work, schedule visits, and keep records. It is owned by ServiceTitan, a much larger company, which gives it money, customers, and connections that a startup would struggle to match. The real threat is newer AI companies like Solea AI that could automate the scheduling work itself, but they are still tiny and unproven. If one of these AI startups grows fast enough to actually steal customers from FieldRoutes, or if ServiceTitan stumbles on its next earnings report, the picture could shift.

Why
01
AI pressure: Solea AI. Solea AI, an AI-native pest field service startup founded 2024, is automating CSR and dispatch work at roughly $990K ARR so far. Could AI do the core job? Only partly.
02
Bigger players: None apparent. FieldRoutes is itself owned by a $6.7B public company, ServiceTitan, so the main giant threat is absent by ownership. Could a giant copy it? Probably.
03
What protects it. Twelve month contracts, years of route and customer data, and NPMA-33/Sentricon compliance tie customers in, backed by ServiceTitan's sales and financing arm.
What would change this call
Solea AI's ARR crosses $20-30M or it is disclosed publicly. Would show AI-native rivals gaining real scale against FieldRoutes.
A named top-100 pest operator publicly switches off FieldRoutes to another platform. Would show the workflow/data lock-in moat is breaking.
ServiceTitan's Q1 FY2027 earnings call (expected early Sept 2026) discloses Property Care segment margins. Would show whether parent is investing in or cutting back FieldRoutes.
Key numbers
  • ServiceTitan FY2026 revenue $961M, up 24% YoY (2026-01-31)
  • ServiceTitan net dollar retention over 110% (2026-01-31)
  • Solea AI at roughly $990K ARR, 9-12 employees (2026-06)
Named risks
  • AI-native entrants like Solea AI could erode mid-market share if they scale past $20-30M ARR. Severity: medium
  • FieldRoutes' AI is characterized as bolt-on rather than agentic versus AI-native rivals. Severity: medium
  • Poor mobile app quality (1.8/5 App Store rating) risks customer dissatisfaction and churn. Severity: medium
  • Broader SaaS valuation compression (~3.4x EV/Revenue by March 2026) could pressure investment in the category. Severity: low
  • No FieldRoutes-specific financial disclosure makes independent verification of health difficult. Severity: low
Rivals, as read in July 2026
RivalDirectionEvidence
Solea AIcontestingAI-native pest FSM startup founded 2024, ~$990K est ARR as of Nov 2025, targets FieldRoutes' CSR/dispatch workflows
PestPac (WorkWave)contestingEnterprise multi-branch pest management rival with strong state compliance reporting, per 2026 comparisons
JobbercontestingGeneralist FSM eyeing pest/lawn vertical but faces compliance rebuild costs vs FieldRoutes' regulatory lock-in
Housecall ProcontestingGeneralist CRM competing at edges of pest/lawn field service market as of 2026
Questions people ask
Is FieldRoutes profitable?
FieldRoutes does not disclose standalone financials. Its parent, publicly traded ServiceTitan (TTAN), reported FY2026 (ended Jan 31, 2026) total revenue of $961M, up 24% YoY, with net dollar retention above 110%, but FieldRoutes-specific profit or revenue is not broken out.
Who owns FieldRoutes?
FieldRoutes is a wholly owned product of ServiceTitan (NASDAQ: TTAN), which announced the acquisition on January 4, 2022 and closed it February 1, 2022. Before that it was owned by private equity firm Gryphon Investors, which had acquired predecessor PestRoutes in January 2020.
Could AI replace FieldRoutes?
AI-native startup Solea AI (founded 2024, about $990K estimated 2025 ARR) markets fully autonomous CSR and dispatch automation for pest control, versus FieldRoutes' AI suite unveiled at Ignite 2025 (Sept 2025), described by third parties as bolt-on rather than agentic.
Is FieldRoutes a safe company to join?
There is no public evidence of FieldRoutes-specific layoffs. Parent ServiceTitan is growing, with FY2026 revenue of $961M (+24% YoY) and about 10,800 customers as of January 31, 2026, though FieldRoutes headcount itself is not disclosed.
Who is FieldRoutes' biggest competitor?
In pest and lawn field service software, FieldRoutes' closest rivals are PestPac (WorkWave), which competes on enterprise compliance reporting, and AI-native newcomer Solea AI, founded 2024 with roughly $990K estimated ARR as of November 2025.
How good is the FieldRoutes mobile app?
The FieldRoutes Mobile app, launched for sales and service use in 2023 to 2024, holds a 1.8 out of 5 rating on the Apple App Store as of 2024, a frequently cited weak point versus newer AI-native rivals.
Timeline
  • 2026-07-14FieldRoutes survey: 40% of pest/lawn operators name AI as top-value tech for next 1-3 years
  • 2026-03-12ServiceTitan Q4 FY2026 earnings call: $961M revenue, references 'Agentic OS for trades'
  • 2025-09-15FieldRoutes unveiled AI-powered capabilities suite at Ignite 2025 conference
  • 2025-09ServiceTitan acquired Conduit Tech
  • 2024-12-12ServiceTitan IPO'd on Nasdaq at $71/share, closed up 42%
  • 2022-02-01ServiceTitan's acquisition of FieldRoutes officially closed
  • 2022-01-04ServiceTitan announced acquisition of FieldRoutes from Gryphon Investors
  • 2021ServiceTitan acquired ServicePro and Aspire Software, folded into FieldRoutes
  • 2021PestRoutes and Lobster Marketing unified under the FieldRoutes brand
  • 2020-01Gryphon Investors acquired PestRoutes
Revision history
23 July 2026
First assessed. Hard to displace. The text above is fixed as of this date and is not edited afterwards.
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