FullContact

Contact data and identity resolution unit owned by Ziff Davis.

A shrinking identity data unit inside a parent company weighing what to do with it, while agentic platforms absorb the lookup work it used to sell.

FullContact sells business contact information and identity data to companies that need to find and verify who people are. It is getting harder to compete because bigger rivals like LiveRamp and Experian have more data and resources, and new AI-powered tools like Databricks CustomerLake can now do the same identity work automatically without needing a separate vendor. The only thing that could save it is if Ziff Davis invests heavily in rebuilding the team and product, but the company is actually shrinking (from 182 people to 63) and has not released anything meaningful in nearly two years, which suggests the owner sees it as a cash cow to milk rather than a business to grow.

• Headcount fell from 182 to 63 employees (2021-2026)
• Revenue flat around $17M (2024)
• Publicis-LiveRamp deal valued at $2.5B (2026)

• Continued headcount attrition (182 to 63 employees, 2021-2026) signals possible quiet wind-down. Severity: high
• No major product launch since April 2023 amid fast-moving agentic AI competition. Severity: high
• Parent Ziff Davis actively divesting units and exploring further transactions as of May 2026. Severity: medium
• Independently tested match rates (40-60%) fall short of marketed 85%+ claims. Severity: medium

Is FullContact still an independent company in 2026?

No. Ziff Davis (NASDAQ: ZD) completed an asset acquisition of FullContact in Q4 2024, and it now operates as a business unit inside Ziff Davis's Cybersecurity and Martech segment, without a standalone CEO listed as of mid-2026.

Is FullContact profitable or growing?

Third-party estimates put 2024 revenue at roughly 17.1 million dollars, roughly flat versus prior years, while headcount fell from about 182 employees in September 2021 to 63 in June 2026, per Crustdata tracking, suggesting stagnation rather than growth.

Could AI replace FullContact's identity resolution service?

Much of FullContact's core lookup and matching workflow is commoditizing. Databricks launched an agentic CDP called CustomerLake with autonomous identity resolution in June 2025, and newer API-first rivals like Leadpipe already undercut FullContact on price and graph size.

Who is FullContact's biggest competitor?

LiveRamp is the largest named rival in identity resolution and is being acquired by Publicis Groupe for 2.5 billion dollars in a deal announced May 2026, expected to close by year end 2026, further consolidating the sector around larger players.

Does FullContact still ship new products?

FullContact's most recent named product launch was Identity Streme in April 2023. Reviewers on ZoomInfo's pipeline site note a visible product-announcement gap since mid-2023, consistent with post-acquisition uncertainty inside Ziff Davis.

Who owns FullContact now?

Ziff Davis, Inc. (NASDAQ: ZD), a publicly traded digital media company with a market cap of roughly 2.0 billion dollars as of July 21, 2026, acquired FullContact's assets in Q4 2024 and now runs it inside its Cybersecurity and Martech segment.

• 2026-06-13Crustdata records FullContact headcount at 63 employees, down from 182 in 2021
• 2026-05-07Ziff Davis Q1 2026 results show Cybersecurity and Martech segment revenue of 69.8M, margin pressure noted
• 2026-05Publicis Groupe announces 2.5B acquisition of LiveRamp, expected to close by year end 2026
• 2026-03-04Leadpipe publishes comparison claiming larger identity graph and better match rates than FullContact
• 2026-02-24FullContact publishes blog positioning identity resolution as AI agent data foundation
• 2025-06Databricks launches CustomerLake, an agentic CDP with autonomous identity resolution
• 2024-Q4Ziff Davis completes asset acquisition of FullContact
• 2023-04-19FullContact launches Identity Streme, its most recent named product