Gliffy
Diagramming app for Confluence and Jira, owned by Perforce, plugs into Atlassian workflows.
Gliffy survives as a small, walled-off diagramming tool for regulated Confluence users while Atlassian's free native AI diagramming squeezes everyone else.
Gliffy is a small diagramming tool that lives inside Atlassian's Confluence and Jira software, where teams make flowcharts and wireframes. Atlassian just shipped its own free diagramming with AI built directly into Confluence (Rovo), which does much of what Gliffy does without paying extra, so Gliffy's main reason to exist is shrinking fast. The one thing that could save it is a new locked-down version for government and regulated industries (FedRAMP-aligned, launching late 2025 and mid-2026) that blocks both Atlassian and regular AI tools, but it is brand new, unproven, and only works for a small slice of customers, not a path to real growth.
Gliffy's dedicated team headcount stays at or near 7 through 2027. Would indicate the gov-cloud bet is not scaling into a growth business.
Atlassian extends Rovo AI diagramming to Government Cloud/FedRAMP environments. Would eliminate Gliffy's last defensible niche in regulated sectors.
- Gliffy unit has about 7 employees
- Perforce 2025 revenue ~$644M, down from $654M
- ~18,000 installs on Atlassian Marketplace
- Atlassian, the host platform, ships free native AI diagramming that can obsolete Gliffy's core paid feature.
- Perforce parent revenue declined to $644M in 2025 from $654M, with early earnings release to calm lenders amid AI disruption fears.
- Gliffy's Zero Egress/Government Cloud niche is unproven with no disclosed named customers as of July 2026.
- Extremely small team (~7 people) limits capacity to compete on features against Atlassian, Lucid, or Miro.
| Rival | Direction | Evidence |
|---|---|---|
| Atlassian (Confluence Whiteboards/Rovo) | losing to | Free native AI diagram generation shipped October 2025, undercutting Gliffy's paid add-on value |
| draw.io / diagrams.net | losing to | Cited as top-installed and highest-rated diagramming app on Atlassian Marketplace as of 2026 |
| Lucidchart | contesting | 96% Fortune 500 adoption claimed by Tempo.io, though it removed its native Confluence app in January 2021 |
| Miro | losing to | Rated second-highest flowchart tool by G2 in July 2026, broader collaboration platform subsuming diagramming |
- Is Gliffy still an independent company?
- No. Gliffy Inc. was acquired by Rogue Wave Software in October 2018, and Rogue Wave was acquired by Perforce Software in January 2019, making Gliffy a small product line inside Perforce, which is owned by Clearlake Capital and Francisco Partners since April 2019.
- Could AI replace Gliffy?
- Largely yes for its core use case. Atlassian shipped free native AI diagram generation (Rovo smart create) inside Confluence Whiteboards in October 2025, directly competing with Gliffy's own OpenAI-powered 'Create with AI' feature launched March 2025, eroding the rationale for a paid third-party app.
- How many people work at Gliffy?
- The dedicated Gliffy unit inside Perforce had approximately 7 employees as of June 2026, up from about 4 in January 2023, according to Crustdata workforce tracking. Some directories list it as 2 to 10 employees, indicating a very lean, small team.
- Who is Gliffy's biggest competitor?
- Gliffy's biggest threat is arguably its own host platform, Atlassian, which now ships free native Confluence Whiteboards with AI diagram generation (October 2025). Third-party rivals include draw.io (top-installed Marketplace app), Lucidchart (96% Fortune 500 adoption per Tempo.io), and Miro.
- Is Gliffy profitable?
- Gliffy does not report standalone financials. A dated third-party estimate from Datanyze put its revenue around $6.3M with roughly 25 employees, though this appears outdated versus the 7-employee headcount reported for June 2026. Parent Perforce reported $644M revenue in 2025, down from $654M in 2024.
- What is Gliffy's Zero Egress product and why does it matter?
- Zero Egress is a compliance-focused diagramming app Perforce launched for Confluence Cloud in December 2025 and extended to Atlassian Government Cloud in July 2026, keeping data inside a customer's instance to serve regulated customers ahead of Atlassian's 2029 Data Center end-of-support deadline.
- 2026-07Perforce extends Gliffy Zero Egress app to Atlassian Government Cloud
- 2026-02Perforce releases FY2025 earnings early to reassure lenders amid AI disruption fears
- 2025-12Perforce launches Gliffy Zero Egress Isolated Cloud-Ready app for Confluence Cloud
- 2025-10Atlassian ships Rovo smart create AI diagram generation in Confluence Whiteboards
- 2025-06Forty8Fifty Labs named Gliffy Partner of the Year for largest individual cloud sale
- 2025-03Gliffy ships OpenAI-powered Create with AI feature for Confluence Cloud
- 2025-01Gliffy Online stops new signups and drops monday.com integration
- 2024-06Gliffy adds multi-page diagram support after 2024 Atlassian Forge platform update
- 2024-03Atlassian broadly rolls out native Confluence Whiteboards
- 2019-04Perforce ownership settles equally between Clearlake Capital and Francisco Partners
- Sale to Rogue Wave Software, Inc.
- Perforce
- Management and Employees List
- Private Software Companies Release Earnings Early to Calm AI Nerves (2026-02-17)
- Intuitive Diagramming for Enterprise Teams
- Gliffy Diagrams for Confluence
- Perforce Gliffy - Headcount, Funding & Open Jobs (2026-06-22)
- Draw Diagrams Online
- New in Gliffy: Create Diagrams with AI! (2025-03-19)
- AI Powered Diagramming
- What's New in Gliffy's Atlassian Apps? (2024-06-06)
- Perforce Introduces New Diagram App for Confluence Users with Data Egress Constraints (2025-12-02)