WillItSurvive
Vertical and industry software · subsidiary of FARO INSIGHT (AMETEK, Inc.) · Germany

HoloBuilder

360-degree jobsite photo documentation software, now a FARO/AMETEK product line.

Losing its protection
Assessed 23 July 2026 · Evidence as of 23 July 2026
The structural protection is eroding.
On the recordSince 23 July 2026 · Checkable from Q1 2026 · Every call on the record Checkpoint: AMETEK earnings commentary on FARO INSIGHT unit strategy and Sphere XG rollout progress
The call

A small documentation tool now sits inside a newly formed FARO INSIGHT unit under AMETEK, losing share to AI-native rivals shipping faster.

HoloBuilder makes software that takes and organizes photos on construction sites to track progress and spot problems. It is getting harder to compete because OpenSpace and Buildots have built their entire products around artificial intelligence from day one, while HoloBuilder stopped shipping new AI features in 2018. The company has changed hands three times since 2021 and is being renamed and absorbed into a larger corporate structure, which suggests the parent company AMETEK may be cutting costs rather than investing in it to grow, and the next earnings report will show whether AMETEK plans to keep it as a real business or treat it like a cash machine to milk for profits.

Why
01
AI pressure: Buildots (AI progress tracking, 'Dot' assistant) and OpenSpace. Buildots ships an AI site-progress assistant and OpenSpace keeps adding features while HoloBuilder's AI roadmap has stalled since 2018. Could AI do the core job? Yes, likely.
02
Bigger players: AMETEK, via FARO INSIGHT reorg. Bought by AMETEK through FARO in 2025, HoloBuilder is being folded into 'Sphere XG' inside FARO INSIGHT, three ownership layers from its founders. Could a giant copy it? Yes, easily.
03
What protects it. Years of stored project photo archives and workflows at 59 of the top 100 US general contractors create switching friction.
What would change this call
AMETEK's 2026 earnings commentary mentions FARO INSIGHT reorg, divestiture, or headcount cuts. Would show HoloBuilder is being harvested rather than invested in as a growth product.
Brand fully replaced by 'Sphere XG' with no new HoloBuilder-branded AI features shipped in 2026. Would confirm the product line is being absorbed rather than developed.
A top-10 US general contractor that used HoloBuilder switches to Buildots or OpenSpace. Would show direct customer loss to AI-native rivals, not just slower relative growth.
Key numbers
  • 0.43% category share vs OpenSpace's 2.25% (2026-01-01)
  • FARO bought HoloBuilder for $34M cash (2021-06-04)
  • Folded into new FARO INSIGHT unit (2026-01-12)
Named risks
  • Brand actively being retired into Sphere XG and FARO INSIGHT, eroding independent identity. Severity: high
  • No major AI feature shipped since SiteAI in 2018 while rivals ship AI assistants and research labs. Severity: high
  • Third ownership layer change in five years signals instability and possible further reorg or divestiture. Severity: medium
  • Market share estimated at roughly one fifth of leading rival OpenSpace and falling further behind Buildots. Severity: high
  • Headcount figures inconsistent across sources (11 to 71), suggesting shrinking or unclear standalone team. Severity: medium
Rivals, as read in July 2026
RivalDirectionEvidence
OpenSpacelosing to0.43% vs OpenSpace's 2.25% category share per 6sense; OpenSpace claims 414,000+ users by mid-2026
Buildotslosing toBuildots grew 41 to 420 employees (2020-2026) and shipped AI assistant Dot and Intelligence Lab in 2026
Autodesk Construction CloudcontestingHoloBuilder/Sphere XG integrates into ACC (Dec 2025) rather than competing head-on
ProcorecontestingPositioned as integration partner not direct competitor per G2 alternatives listing
Questions people ask
Is HoloBuilder still a standalone company or has it been absorbed?
HoloBuilder was acquired by FARO Technologies for $34M cash in a deal that closed June 4, 2021. FARO itself was then bought by AMETEK on July 21, 2025, and in January 2026 the product was folded into a new AMETEK unit called FARO INSIGHT, three ownership layers from its founders.
Who owns HoloBuilder in 2026?
AMETEK, Inc. (NYSE: AME) owns HoloBuilder indirectly. AMETEK completed its acquisition of FARO Technologies on July 21, 2025, and in January 2026 reorganized FARO's reality-capture business, including HoloBuilder/Sphere XG, into a new unit called FARO INSIGHT.
Is HoloBuilder losing to competitors like OpenSpace or Buildots?
Yes. Third-party tracker 6sense estimated HoloBuilder held roughly 0.43% share of its category versus OpenSpace's 2.25%, roughly 5x larger. Buildots grew headcount from about 41 (2020) to about 420 by June 2026 and shipped AI features HoloBuilder has not matched since 2018.
Could AI replace HoloBuilder's core product?
HoloBuilder's manual 360-degree capture plus human-reviewed progress comparison is exactly the workflow AI-native rivals are automating. Buildots launched an AI assistant called Dot and an Intelligence Lab research hub in 2026, while HoloBuilder's own SiteAI computer-vision feature dates to 2018 with no major reported upgrade since.
What is HoloBuilder's biggest competitor?
OpenSpace is HoloBuilder's closest direct rival in 360-degree jobsite documentation, with an estimated 2.25% category share versus HoloBuilder's 0.43% per 6sense data. OpenSpace claims 414,000+ users across 131 countries as of June 2026 (vendor-claimed).
Will the HoloBuilder brand name disappear?
It is actively being phased out. FARO launched Sphere XG as a unified platform merging legacy FARO Sphere and HoloBuilder, and help docs and Autodesk Marketplace listings were transitioning to the Sphere XG name by late 2025 and early 2026.
Timeline
  • 2026-01-12FARO reorganizes into FARO CREAFORM and FARO INSIGHT; HoloBuilder/Sphere XG moves under FARO INSIGHT
  • 2025-12-19Autodesk Construction Cloud integration v1.0 for Sphere XG/HoloBuilder shipped
  • 2025-12-02JobWalk App 2.0 with VideoMode continuous capture feature documented
  • 2025-07-21AMETEK completes acquisition of FARO Technologies; FARO delisted from Nasdaq
  • 2025-05-06AMETEK announces agreement to acquire FARO for $44/share, ~$920M enterprise value
  • 2021-06-04FARO Technologies acquires HoloBuilder for $34M cash
  • 2018-01-01HoloBuilder launches SiteAI computer-vision progress-tracking feature
Revision history
23 July 2026
First assessed. Losing its protection. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources