Homebase
Homebase makes scheduling, time tracking, and payroll software for hourly small businesses.
Homebase holds its ground through payroll compliance plumbing while Square and Toast circle the same restaurant customers with bundled labor tools.
Homebase helps restaurants manage shifts, pay employees, and handle taxes in one place. It's hard for others to copy because payroll and tax rules are complicated and changing it wrong means legal trouble, plus Homebase has built up a lot of data about how restaurant scheduling works. But Square and Toast, which restaurants already use to take payments, are now building their own scheduling tools and can sell them to the same customers Homebase already has. The big question is whether those payment companies can pull customers away or if Homebase's focus on restaurants keeps it safe.
Homebase announces a Series E or discloses a down round or valuation cut. Would clarify whether the 27-month funding gap reflects strength or fundraising trouble.
Homebase reports layoffs or restaurant-segment customer losses to Deputy, 7shifts, Square, or Toast. Would confirm active customer attrition rather than stable retention.
- $60M Series D raised
- 150,000+ small businesses use platform
- 3.5M+ hourly workers, 1.2B+ hours logged
- No disclosed funding round since April 2024 raises valuation and runway ambiguity.
- Square and Toast could bundle free payroll/labor tools into POS, pulling restaurant customers.
- Peer parity from Deputy and 7shifts erodes differentiation in scheduling and payroll.
- AI hiring and scheduling tools face potential predictive-scheduling law or bias liability exposure.
- Search and brand confusion with unrelated, collapsed UK Homebase retail chain (administration Nov 2024).
| Rival | Direction | Evidence |
|---|---|---|
| Deputy | gaining on | Deputy launched its own payroll product for shift-based businesses in 2025, matching Homebase's payroll move. |
| 7shifts | contesting | Restaurant-focused peer competing for same POS-integrated (Toast, Square, Clover) customer base as of 2026. |
| Toast | contesting | Toast launched its own payroll and team management platform bundled with POS on 2023-07-20. |
| Square | contesting | Square completed its labor management suite by launching shift scheduling on 2020-12-09. |
- Is Homebase profitable in 2026?
- Homebase does not disclose revenue or profit figures. It has raised no new funding since its $60M Series D in April 2024, a 2+ year gap that could signal approaching profitability or stalled fundraising, but no public confirmation exists either way as of July 2026.
- Who owns Homebase, the scheduling app?
- Homebase is privately held, founded in 2014 by John Waldmann and Rushi Patel. It is venture-backed by L Catterton Growth, Emerson Collective, GGV Capital, Bain Capital Ventures, and Khosla Ventures, with its $60M Series D closing April 3, 2024.
- Could AI replace Homebase's scheduling software?
- Homebase has already deployed its own AI Scheduling, Hiring, and Payroll Assistants (rolled out June 2025 through October 2025). Its payroll tax-filing compliance rails and POS integrations with Square and Toast form a regulatory moat that a bare LLM cannot easily replicate.
- Who is Homebase's biggest competitor?
- Deputy and 7shifts compete directly on scheduling and payroll; Deputy launched its own payroll product for shift-based businesses in 2025. Toast and Square pose a bigger structural threat as POS bundlers that already ship payroll and team management tools to the same restaurant customers.
- Has Homebase had layoffs in 2026?
- No Homebase-specific layoffs were found as of May 2026, even amid a broader tech layoff wave exceeding 120,000 workers year-to-date at companies like Coinbase, Meta, and Amazon reported May 5, 2026.
- How much funding has Homebase raised total?
- Homebase raised a $2M Seed in 2015, $6M Series A in 2016, $20M Series B in 2018, $71M Series C in July 2021, and a $60M Series D in April 2024 led by L Catterton Growth and Emerson Collective, its most recent disclosed round.
- 2025-12-02Homebase announces broader 'AI to Main Street' push for admin automation
- 2025-10-23Homebase expands AI Innovation with launch of AI Payroll Assistant
- 2025-07-01AI Hiring Assistant reaches general availability after select-group test
- 2025-06AI Hiring Assistant launched to select group of customers
- 2025Peer Deputy launches its own payroll product for shift-based businesses
- 2024-04-03Homebase raises $60M Series D led by L Catterton Growth and Emerson Collective
- 2021-07Homebase raises $71M Series C led by GGV Capital, with McConaughey participation
- 2018Homebase raises $20M Series B led by Bain Capital Ventures
- 2016Homebase raises $6M Series A led by Khosla Ventures
- 2014Homebase founded in San Francisco by John Waldmann and Rushi Patel
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