HUMAN Security
HUMAN Security detects bots, fraud, and fake traffic across web, app, and ad platforms.
On the record
Checkpoint: Next funding round or ARR disclosure, given 18-24 month cadence since October 2024 raise
The call
HUMAN leads bot detection rankings but hasn't updated its revenue figures in four years while Cloudflare bundles a free rival feature into infrastructure most customers already buy.
HUMAN Security protects websites from fake automated traffic and attacks using patterns it has learned over many years from watching 20 trillion signals weekly. It is hard to copy because of all that collected data and because big companies like OpenAI trust it, but Cloudflare offers similar protection for free as part of its internet service, and smaller rivals like DataDome do the same job almost as well for less money. The company will prove itself if its new products for AI-powered attacks actually bring in real revenue and grow its annual sales in the next year, which nobody outside the company has confirmed yet.
Why
01
AI pressure: Agentic AI traffic (autonomous browsing/shopping agents) plus AI-generated bots. AI agents create new traffic HUMAN must classify as good or bad, growing 1,300-6,900% in 2025, a threat and a sales pitch at once. Could AI do the core job? Unlikely.
02
Bigger players: Cloudflare (Turnstile bundled free into its CDN/WAF stack). Cloudflare gives away bot management inside infrastructure customers already buy, squeezing HUMAN on price for smaller accounts. Could a giant copy it? Probably.
03
What protects it. Decade-plus threat intelligence graph and 20T+ weekly signals feeding OpenAI and AWS Bedrock integrations.
What would change this call
HUMAN discloses updated ARR figure above $150-200M. Would show growth beyond stale 2022 baseline, easing pressure concerns.
Cloudflare Turnstile adds frontier-lab allowlist status matching HUMAN's OpenAI/Bedrock ties. Would show HUMAN's verification moat is being commoditized.
HUMAN headcount returns to net growth after 11.6% peak decline. Would show business is re-expanding rather than contracting.
Cloudflare Turnstile adds frontier-lab allowlist status matching HUMAN's OpenAI/Bedrock ties. Would show HUMAN's verification moat is being commoditized.
HUMAN headcount returns to net growth after 11.6% peak decline. Would show business is re-expanding rather than contracting.
Key numbers
- 20T+ weekly interactions verified
- 715 employees, down 11.6% from 2023 peak
- Last disclosed ARR: $100M+ (unchanged since)
Named risks
- No updated ARR disclosure since 2022 merger figure of $100M+, growth unproven.
- Headcount down 11.6% from 2023 peak of ~808 to 715 by Dec 2025.
- Cloudflare and Akamai bundle bot management free/cheap into CDN/WAF, commoditizing base layer.
- Three co-equal Forrester Leaders (HUMAN, DataDome, Kasada) in active feature-parity race.
- Detection margin between benign and malicious automation narrowed to 0.5 percentage points in 2025.
Rivals, as read in July 2026
| Rival | Direction | Evidence |
|---|---|---|
| Cloudflare | gaining on | Bundles free Turnstile bot management into CDN/WAF stack, undercutting standalone vendors as of 2026-06-18 |
| DataDome | contesting | Named co-equal Leader with HUMAN in Forrester Wave Bot and Agent Trust Management, 2026-06-24 |
| Kasada | contesting | Named co-equal Leader with HUMAN in Forrester Wave Bot and Agent Trust Management, 2026-06-24 |
| Prosopo | gaining on | Open-source, low-cost entrant positioned as Turnstile/Forrester-space alternative as of 2026-06-24 |
| cside | gaining on | Undercutting on price and transparency in bot/agent trust platform comparisons, 2026-06-29 |
Questions people ask
- Is HUMAN Security profitable in 2026?
- No profitability figure has been disclosed. HUMAN's last public ARR figure is over $100 million from the July 2022 PerimeterX merger, and no updated revenue or profit data has surfaced through July 2026, per the Businesswire merger release.
- Who owns HUMAN Security?
- HUMAN Security has been majority owned by Goldman Sachs' Merchant Banking Division since January 2022, when it led a $100M growth round alongside ClearSky Security and NightDragon, per SecurityWeek reporting on the deal.
- Could AI replace HUMAN Security's bot detection?
- Unlikely soon. OpenAI allowlists HUMAN to verify ChatGPT agent traffic and AWS Bedrock integrates its detection, per HUMAN's Q3 2025 product update from November 2025, positioning HUMAN as infrastructure AI labs rely on rather than replace.
- Is HUMAN Security laying off staff?
- Headcount has contracted rather than seen formal layoffs announced. Revelio Labs data shows about 715 employees as of December 2025, down 11.6% from a 2023 peak of roughly 808, with no specific layoff event disclosed.
- Who is HUMAN Security's biggest competitor?
- Cloudflare pressures HUMAN by bundling free Turnstile bot management into its CDN/WAF stack, while DataDome and Kasada sit as co-equal Leaders alongside HUMAN in Forrester's Q2 2026 Bot and Agent Trust Management Wave, released June 24, 2026.
- Has HUMAN Security gone public?
- No. As of the July 2026 research window, HUMAN Security remains privately held under Goldman Sachs Merchant Banking Division ownership with no IPO filing or new acquisition of the company found.
Timeline
- 2026-06-16Launched HUMAN Ad Integrity Suite, AI-powered ad verification product
- 2026-06-15Named #1 vendor in G2 Summer 2026 Grid for Bot Detection and Mitigation
- 2026-02-05Q4 2025 update added detection for OpenAI Atlas Browser, Claude for Chrome, AWS AgentCore
- 2025-11-04Released open-source HUMAN Security MCP Server for AI copilots like Cursor and Claude
- 2025-07-30Launched HUMAN Sightline with AgenticTrust, first adaptive trust layer for agentic AI
- 2024-10-09Raised $50M+ growth round led by WestCap, no valuation disclosed
- 2024-01Stu Solomon, ex-President of Recorded Future, became CEO
- 2022-07-27Merged with PerimeterX, forming combined entity with 500+ customers, $100M+ ARR
- 2022-01Acquired by Goldman Sachs Merchant Banking Division with $100M growth round
- 2012Founded as White Ops, later renamed HUMAN in early 2021
Revision history
21 July 2026
First assessed. Losing its protection. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources
- Human Security merges with PerimeterX to thwart bots and automated fraud (2022-07-27)
- Anti-Bot Fraud Detection Firm HUMAN Snags $100M Investment (2023-01-23)
- Cybersecurity startup HUMAN Security raises $50M to protect against bots, fraud and threat (2024-10-09)
- HUMAN and PerimeterX Unite in Market-Changing Merger to Safeguard Customers From Sophisticated Bot Attacks, Fr (2022-07-27)
- Year in HUMAN 2025 (2026-02-28)
- HUMAN Raises $50+ Million in Growth Funding (2024-10-09)
- Bot and Agent Trust Management Software, Q2 2026 (2026-06-15)
- HUMAN Security Number of Employees 2026 (2026-06-29)
- HUMAN Security, PerimeterX announce merger to take on bots, identity fraud (2022-07-28)
- Top 5 Bot Management & Anti-Fraud Bot Tools of 2026 (2026-05-07)
- HUMAN Introduces the First Adaptive Trust Layer for the Agentic AI Era (2025-07-30)
- HUMAN Security Q3 2025 Product Updates (2025-11-04)