WillItSurvive
Financial data and information services · acquisition pending · United States

InMoment

inmoment.com ↗

InMoment collects and analyzes customer feedback data for enterprise brands.

Losing its protection
Assessed 21 July 2026 · Evidence as of 21 July 2026
The structural protection is eroding.
On the recordSince 21 July 2026 · Checkable from H2 2026 · Every call on the record Checkpoint: Qualtrics-Press Ganey Forsta deal expected to close or face regulatory block
The call

InMoment is a feedback analytics vendor caught inside a bigger acquisition, waiting to see if its new owner keeps it running or folds it into Qualtrics.

InMoment collects and analyzes what customers say about companies, but it is now owned by Press Ganey Forsta, which is itself being bought by Qualtrics, a larger competitor in the same business. The work InMoment does, turning customer comments into useful information, is becoming easier for anyone to do with artificial intelligence tools, and companies can now build this capability themselves using ChatGPT-style software or buying from new AI-focused startups like Chattermill or Syncly. The company is shrinking fast and caught in two back-to-back corporate takeovers, which typically means layoffs and brand shutdowns within a few years. Whether InMoment survives as its own product or gets folded into Qualtrics depends entirely on whether the Qualtrics deal closes and what Qualtrics decides to do with it.

Why
01
AI pressure: Chattermill, Syncly, Enterprret, and generic LLM text analytics. AI-native platforms now parse unstructured feedback as well as InMoment, and pitch directly to its clients during the merger uncertainty window. Could AI do the core job? Yes, likely.
02
Bigger players: Qualtrics. Qualtrics is buying InMoment's parent, Press Ganey Forsta, for $6.75B, putting the market leader in direct control of InMoment's fate. Could a giant copy it? Yes, easily.
03
What protects it. A base of over 3,000 enterprise brands and 43,000 combined client relationships that AI-native rivals still lack.
What would change this call
Qualtrics-Press Ganey Forsta deal closes, is blocked, or is abandoned within the next year. Shows whether InMoment's ownership and roadmap stabilize or stay in limbo.
InMoment brand or product line is merged, sunset, or kept distinct post-close. Shows whether InMoment survives as a standalone offering or gets absorbed.
InMoment headcount continues contracting past current -9% to -25% YoY range. Shows whether integration is stabilizing or still shedding staff and capacity.
Key numbers
  • Qualtrics deal valued at $6.75B (Oct 2025)
  • Headcount down 9% to 25% YoY (Jul 2026)
  • Job postings down 59.7% YoY (2025)
Named risks
  • Second stacked acquisition (Qualtrics buying InMoment's parent) creates prolonged integration limbo. Severity: high
  • AI-native rivals Chattermill and Syncly directly targeting InMoment customers during ownership uncertainty. Severity: high
  • Regulatory review of $6.75B Qualtrics-Press Ganey Forsta deal could stall or block closing. Severity: medium
  • Brand or product line sunset typical 12 to 36 months after acquisitions close. Severity: medium
  • Continued divestiture of non-core units, as with the German Healthcare division sold to Ipsos. Severity: medium
Rivals, as read in July 2026
RivalDirectionEvidence
Qualtricslosing toAnnounced $6.75B deal to acquire InMoment's parent Press Ganey Forsta, Oct 6, 2025
Chattermilllosing toPositioning explicitly as InMoment alternative during ownership uncertainty, Feb 2026
Synclylosing toPublished InMoment alternatives guide tied to Qualtrics deal, Apr 28, 2026
MedalliacontestingUnderwent creditor takeover from Thoma Bravo Apr 22, 2026, signaling sector-wide VoC distress
SprinklrcontestingNamed Gartner Leader in VoC Magic Quadrant discussions through 2025-2026 vs InMoment's Strong Performer status
Questions people ask
Is InMoment still an independent company in 2026?
No. Press Ganey Forsta acquired InMoment on May 14, 2025, and on October 6, 2025 Qualtrics announced a $6.75 billion deal to acquire Press Ganey Forsta itself, meaning InMoment now sits two acquisitions deep inside its market-leading rival's orbit.
Who owns InMoment right now?
InMoment is a subsidiary of Press Ganey Forsta, which acquired it May 14, 2025. Press Ganey Forsta is itself being acquired by Qualtrics in a $6.75 billion deal announced October 6, 2025, still pending regulatory approval as of April 2026.
Could AI replace InMoment's core product?
InMoment's core job, tagging and summarizing customer feedback text, is exactly what generic LLMs and AI-native rivals like Chattermill and Syncly now do at ingest without manual taxonomies, per 2026 competitor comparisons, putting direct pressure on its main deliverable.
Who is InMoment's biggest competitor?
Qualtrics, the enterprise VoC market leader, which on October 6, 2025 announced a $6.75 billion agreement to acquire InMoment's own parent, Press Ganey Forsta, making the top competitor also InMoment's prospective new owner.
Is it risky to join InMoment right now?
Yes. InMoment is mid-integration after being acquired by Press Ganey Forsta in May 2025, and is now facing a second stacked acquisition by Qualtrics announced October 6, 2025, with analysts flagging 12 to 36 months of post-close integration uncertainty.
Is InMoment profitable?
InMoment's profitability is not publicly disclosed; it is a private company that has changed hands via two acquisitions since May 2025 (Press Ganey Forsta, then pending Qualtrics), and no audited revenue or profit figures have been released.
Timeline
  • 2026-04-28Qualtrics-Press Ganey Forsta deal still described as pending regulatory approval
  • 2026-02-12Chattermill publicly positions itself as an InMoment alternative amid ownership uncertainty
  • 2025-10-06Qualtrics announces $6.75B agreement to acquire InMoment's parent Press Ganey Forsta
  • 2025-07-07Ipsos acquires InMoment's German Healthcare division
  • 2025-05-14Press Ganey Forsta acquires InMoment
  • 2024-10-23InMoment launches AI-powered Active Listening Agents for surveys
  • 2020InMoment merges with MaritzCX under Madison Dearborn Partners backing
  • 2013Mindshare Technologies renames itself InMoment after acquiring Empathica
  • 2002Company founded as Mindshare Technologies in the United States
Revision history
21 July 2026
First assessed. Losing its protection. The text above is fixed as of this date and is not edited afterwards.
In the same band
LiveRampRepRiskForsta
More in Financial data and information services →
Sources