Is Moon Active profitable in 2026?

Moon Active does not disclose profit, but self-reported record revenue exceeding $2 billion for full year 2024 (Calcalist, 2025-01-27). Despite that top-line figure, the company ran three rounds of layoffs between January 2025 and mid-2026, suggesting cost pressure even amid strong reported revenue.

Who owns Moon Active?

Moon Active was founded by Samuel Albin in 2011 and remains privately held. Insight Partners bought about 10% for $125 million in early 2020, valuing it at $1.25 billion, then led a $300 million secondary round in November 2021 valuing the company at $5 billion (Wikipedia, 2026-06-27).

Is Moon Active laying off employees?

Yes. Moon Active cut staff in January 2025 (dozens across Lithuania, Poland, Armenia, Ukraine, Turkey, Israel), again in January 2026 (110 employees, including 30 in Israel), and again around June 2026 (about 25 to 30 more), per Globes and GamesIndustry.biz reporting.

Is Coin Master losing to Monopoly Go?

Coin Master has ceded significant ground: Scopely's Monopoly Go! became the fastest mobile game in history to reach $5 billion in gross bookings, per Deconstructor of Fun analysis (2026-02-17), while Playtika's Dice Dreams nearly doubled its monthly revenue after Monopoly Go!'s launch.

Could AI replace Moon Active's core business?

Not directly. Moon Active's moat is proprietary player data and social raid mechanics built over a decade, which generic AI tools cannot instantly replicate. But Nvidia backed Moonlake AI launched a generative game engine in December 2025 that could lower barriers for future coin looter rivals.

Is Moon Active going public with an IPO?

There is no confirmed IPO. One aggregator (startupnationcentral.org, 2026-06-24) called Moon Active 'newly public,' but this conflicts with concurrent Calcalist and Globes reporting describing it as a private unicorn through January 2026; the claim is unverified.

Gaming companies · Israel

Moon Active

moonactive.com ↗

Israeli mobile game maker behind Coin Master, a spin-and-raid casual hit.

Losing its protection

Assessed 24 July 2026 · Evidence as of 24 July 2026

The structural protection is eroding.

On the recordSince 24 July 2026 · Checkable from H2 2026 · Every call on the record Checkpoint: Ruling or settlement in Williams v. Moon Active gambling class action, N.D. Cal.

The call

Moon Active still prints real cash off an aging hit while Monopoly Go! eats into it and new titles remain unproven without paid user acquisition.

Moon Active makes Coin Master, a mobile game where players spin slots and build kingdoms. It brought in about $650 million last year, but that's less than half what it made five years ago because Monopoly Go!, made by a rival company called Scopely, copied the formula and took players away. Moon Active has tried to build other games, but none have stuck around; they also laid off a quarter of their staff in a year and a half. The thing that could change everything is if a court rules that Coin Master's spinning mechanics count as illegal gambling aimed at kids, which would force the company to redesign its money-making engine.

Why

AI pressure: Moonlake AI and similar generative game-engine platforms. AI game-generation tools could let new rivals clone Coin Master's loop cheaply, but no such product has launched yet. Could AI do the core job? Only partly.

Bigger players: Scopely (Monopoly Go!). Monopoly Go! pulled players and spend from Coin Master, which fell from about $1.2B to roughly $650M a year. Could a giant copy it? Yes, easily.

What protects it. Deep player data and social-graph ties keep some Coin Master users spinning, plus cash flow to keep buying users.

What would change this call

Coin Master posts flat or rising revenue for two straight quarters. would show the Monopoly Go! driven decline has stopped.
A Moon Active title besides Coin Master reaches about $100M annualized revenue with retention holding after ad spend stops. would show diversification is working beyond paid installs.
Ruling or settlement in Williams v. Moon Active (N.D. Cal. 4:25-cv-01626-YGR). would show whether Coin Master's spin mechanic faces forced monetization changes.

Key numbers

2024 revenue topped $2 billion, a company record (2025-01-27)
Coin Master averaged $1.2B/yr revenue since 2020 (2025-01-27)
Headcount fell 24%, from 2,409 to 1,893 (2025-12-31)

Named risks

N.D. Cal. class action alleges Coin Master is illegal gambling marketed to children, filed Feb 2025. Severity: high
Three layoff rounds in 18 months with headcount down 24% since 2024 peak. Severity: high
Flagship Coin Master ceding share to Scopely's Monopoly Go! and Playtika's Dice Dreams. Severity: high
10 year lease commitment for new Beyond Towers offices signed amid ongoing contraction. Severity: medium
No confirmed IPO or liquidity path for equity holders beyond secondary share sales. Severity: medium

Rivals, as read in July 2026

Rival	Direction	Evidence
Scopely (Monopoly Go!)	losing to	Monopoly Go! became fastest mobile game ever to $5B gross bookings, eroding Coin Master's lead (2026-02-17)
Playtika (Dice Dreams)	losing to	Dice Dreams nearly doubled monthly revenue after Monopoly Go!'s launch, per 2026-02-17 industry analysis
Moonlake AI (generative game engine)	gaining on	Nvidia backed generative game engine launched Dec 2025 could lower barriers for future coin looter rivals

Questions people ask

Is Moon Active profitable in 2026?: Moon Active does not disclose profit, but self-reported record revenue exceeding $2 billion for full year 2024 (Calcalist, 2025-01-27). Despite that top-line figure, the company ran three rounds of layoffs between January 2025 and mid-2026, suggesting cost pressure even amid strong reported revenue.
Who owns Moon Active?: Moon Active was founded by Samuel Albin in 2011 and remains privately held. Insight Partners bought about 10% for $125 million in early 2020, valuing it at $1.25 billion, then led a $300 million secondary round in November 2021 valuing the company at $5 billion (Wikipedia, 2026-06-27).
Is Moon Active laying off employees?: Yes. Moon Active cut staff in January 2025 (dozens across Lithuania, Poland, Armenia, Ukraine, Turkey, Israel), again in January 2026 (110 employees, including 30 in Israel), and again around June 2026 (about 25 to 30 more), per Globes and GamesIndustry.biz reporting.
Is Coin Master losing to Monopoly Go?: Coin Master has ceded significant ground: Scopely's Monopoly Go! became the fastest mobile game in history to reach $5 billion in gross bookings, per Deconstructor of Fun analysis (2026-02-17), while Playtika's Dice Dreams nearly doubled its monthly revenue after Monopoly Go!'s launch.
Could AI replace Moon Active's core business?: Not directly. Moon Active's moat is proprietary player data and social raid mechanics built over a decade, which generic AI tools cannot instantly replicate. But Nvidia backed Moonlake AI launched a generative game engine in December 2025 that could lower barriers for future coin looter rivals.
Is Moon Active going public with an IPO?: There is no confirmed IPO. One aggregator (startupnationcentral.org, 2026-06-24) called Moon Active 'newly public,' but this conflicts with concurrent Calcalist and Globes reporting describing it as a private unicorn through January 2026; the claim is unverified.

Timeline

2026-07-04Hole Stars puzzle title jumps from App Store rank 226 to rank 4 in four days via paid UA push
2026-06-25Signs 10 year lease for 22,000 sqm across 10 floors in Beyond Towers, occupancy end of 2027
2026-06-24Reported third layoff round in two years, about 25 to 30 employees globally
2026-01-28Lays off 110 employees worldwide, including 30 in Israel
2025-04-09Class action lawsuit over Coin Master gambling mechanics reported publicly
2025-02-14Williams et al v Moon Active Ltd class action filed in N.D. Cal (4:25-cv-01626-YGR)
2025-01-27Reports record 2024 revenue exceeding $2 billion while laying off dozens of staff
2022-12Acquires Zen Match from Good Job Games for an estimated $100 to $150 million
2021-11Insight Partners leads $300 million secondary round valuing company at $5 billion
2020-01Insight Partners buys about 10% stake for $125 million, valuing company at $1.25 billion

Revision history

24 July 2026

First assessed. Losing its protection. The text above is fixed as of this date and is not edited afterwards.

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