Is Mudah.my profitable?

Mudah.my does not disclose standalone financials. Its parent, Carousell Group, turned EBITDA-positive for the first time in FY2025, with revenue of $141 million, up 18% year over year, reported July 7, 2026.

Mudah.my Sdn Bhd is a subsidiary of Carousell Group, per its own Malaysia Terms of Service. It joined Carousell through the November 2019 merger with Telenor's 701Search, which valued the combined entity above $850 million and gave Telenor a 32% stake.

Could AI replace Mudah.my?

AI threatens the listing, search and matching layer of classifieds, but cannot easily replicate the two-sided buyer-seller liquidity that is Mudah.my's core moat. Parent Carousell named deeper AI integration a stated FY2026 priority as of July 6, 2026.

Who is Mudah.my's biggest competitor?

In autos, Carsome (Malaysia's first tech unicorn, $170 million raised September 2021) and myTukar directly contest Mudah's most valuable vertical. SimilarWeb ranked Carlist.my as Mudah.my's top traffic-overlap competitor as of March 2026.

Has Mudah.my had layoffs?

Parent Carousell Group cut 110 employees (10%) in December 2022 and 76 employees (about 7%) in December 2024, per reporting dated July 29, 2025. Mudah.my's own headcount, however, grew to 260-262 employees by February 2026.

How many employees does Mudah.my have?

LinkedIn listed Mudah.my at 260-262 employees as of February 19, 2026. Crustdata tracking shows headcount rising from about 215 in February 2023 to 262 by July 2026, roughly 4.4% year-over-year growth.

E-commerce and marketplaces · subsidiary of Carousell Group · Malaysia

Mudah.my

mudah.my ↗

Malaysia's long-running classifieds site for cars, property, and general goods.

Protection under test

Assessed 26 July 2026 · Evidence as of 26 July 2026

Something worth protecting exists and is being tested right now.

On the recordSince 26 July 2026 · Checkable from mid-2027 · Every call on the record Checkpoint: Carousell Group FY2026 earnings report, testing if EBITDA-positive trend holds

The call

Mudah.my still leads Malaysian car and property classifieds, but Carsome and myTukar are chipping at its most valuable auto listings.

Mudah.my lets Malaysians buy and sell used cars and property online, making money by connecting buyers and sellers in one place. It is hard to replace because it has millions of users already looking there, and new competitors have to convince both buyers and sellers to switch at the same time, which is difficult. However, two rivals, Carsome and myTukar, have raised hundreds of millions of dollars to focus specifically on used cars, which is Mudah's most important business. The key question is whether Mudah can keep its lead in car listings over the next year or two, because if it loses that category to the specialists, the company becomes much less valuable.

Why

AI pressure: None apparent. No AI shopping agent or chatbot yet redirects Malaysian car or property buyers away from Mudah.my. Could AI do the core job? Only partly.

Bigger players: Facebook Marketplace. Facebook Marketplace already runs free listings in Malaysia and could pull casual sellers from Mudah.my if it pushes harder. Could a giant copy it? Probably.

What protects it. Eighteen years of local buyers and sellers already listing cars and property there, which is hard for a new site to replicate fast.

What would change this call

Carsome or myTukar publish Malaysia GMV/listings growth outpacing Mudah's auto category over next 12-18 months. Would confirm Mudah is losing its highest-value vertical to funded specialists.
Facebook Marketplace or Shopee/Lazada roll out dedicated local classifieds features in Malaysia. Would show a large-platform incumbent finally pressing its structural advantage against Mudah.
Carousell Group's FY2026 results (due mid-2027) show a loss or miss versus FY2025's EBITDA-positive mark. Would signal the parent's turnaround is stalling, raising pressure to cut costs at units like Mudah.

Key numbers

Carousell Group FY2025 revenue $141M, up 18% YoY (2026-07-07)
Mudah.my draws 8-9M monthly visitors (2026-07-16)
Mudah.my employs about 260 staff (2026-02-19)

Named risks

Parent Carousell's growth and capital focus shifting to recommerce (45% of revenue) rather than classifieds. Severity: medium
Data breach recurrence risk after Carousell's January 2022 breach affected 2.6 million users. Severity: medium
Lack of independent standalone financial disclosure for Mudah.my limits verification of its true performance. Severity: low
Horizontal platforms like Facebook Marketplace, Shopee, or Lazada could build aggressive local classifieds tooling. Severity: medium

Rivals, as read in July 2026

Rival	Direction	Evidence
Carsome	contesting	Malaysia's first tech unicorn after $170M raise announced September 2021, competes directly in Mudah's auto vertical
myTukar	contesting	Used-car marketplace named as competitor in Mudah's highest-value auto category per Mordor Intelligence
Carlist.my	contesting	Ranked as Mudah.my's top traffic-overlap competitor by SimilarWeb, March 2026 data
Facebook Marketplace	contesting	Present in Malaysia with structural capability to displace classifieds but has not pressed decisively as of 2026

Questions people ask

Is Mudah.my profitable?: Mudah.my does not disclose standalone financials. Its parent, Carousell Group, turned EBITDA-positive for the first time in FY2025, with revenue of $141 million, up 18% year over year, reported July 7, 2026.
Who owns Mudah.my?: Mudah.my Sdn Bhd is a subsidiary of Carousell Group, per its own Malaysia Terms of Service. It joined Carousell through the November 2019 merger with Telenor's 701Search, which valued the combined entity above $850 million and gave Telenor a 32% stake.
Could AI replace Mudah.my?: AI threatens the listing, search and matching layer of classifieds, but cannot easily replicate the two-sided buyer-seller liquidity that is Mudah.my's core moat. Parent Carousell named deeper AI integration a stated FY2026 priority as of July 6, 2026.
Who is Mudah.my's biggest competitor?: In autos, Carsome (Malaysia's first tech unicorn, $170 million raised September 2021) and myTukar directly contest Mudah's most valuable vertical. SimilarWeb ranked Carlist.my as Mudah.my's top traffic-overlap competitor as of March 2026.
Has Mudah.my had layoffs?: Parent Carousell Group cut 110 employees (10%) in December 2022 and 76 employees (about 7%) in December 2024, per reporting dated July 29, 2025. Mudah.my's own headcount, however, grew to 260-262 employees by February 2026.
How many employees does Mudah.my have?: LinkedIn listed Mudah.my at 260-262 employees as of February 19, 2026. Crustdata tracking shows headcount rising from about 215 in February 2023 to 262 by July 2026, roughly 4.4% year-over-year growth.

Timeline

2026-07-07Carousell Group reports FY2025 revenue of $141M, up 18% YoY, first EBITDA-positive year
2026-07-06Carousell names deeper AI integration a stated FY2026 priority for listings and trust
2026-02-19Mudah.my LinkedIn lists 260-262 employees
2025-07-29Reporting details Carousell FY2024 revenue $119.3M and Dec 2024 layoff of 76 staff (~7%)
2024-11-14Carousell CEO says company is well-capitalized, IPO 'not the only option'
2024-07-19Carousell FY2023 revenue rose 40.5% YoY, losses narrowed 39.7% to $38M
2022-12Carousell Group cuts 110 employees (about 10% of workforce)
2021-09-17Carousell raises $100M led by STIC Investments, valuing group at $1.1B
2019-11-21Carousell merges with Telenor's 701Search, deal values combined entity above $850M
2007-11Mudah.my founded as partnership between 701Search and Telenor ASA

Revision history

26 July 2026

First assessed. Protection under test. The text above is fixed as of this date and is not edited afterwards.

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