E-commerce and marketplaces
267 companies assessed. 155 of them, 58.1%, sit in the two least protected bands, against 53.3% across all 10,525 companies assessed.
The picture
E-commerce right now is splitting hard between platforms with owned logistics, fintech, or a locked-in seller base, and everyone else. Amazon, Alibaba's family of marketplaces, MercadoLibre, Flipkart, Trendyol, Vinted, and Faire all sit with low pressure and high moat scores because they either dominate a region outright or serve a niche (secondhand, wholesale) that low-price rivals can't easily copy. Meanwhile there's a real graveyard forming: Qoo10, WeMakePrice, TMON, Tiki, Sendo, Elo7, Zando, Gome, Catch.com.au, MyDeal.com.au, and NetEase Kaola have all shut down or gone dormant in the last two years, mostly swallowed by Shopee, TikTok Shop, Coupang, or Amazon regional arms. The middle tier is where the real fight is: Korean and Taiwanese TV and legacy marketplaces (Lotte On, GS Shop, CJ OnStyle, Hyundai Hmall, Auction, PChome) are bleeding to app-based, fast-delivery competitors like Coupang and Naver Shopping. The one thing deciding survival isn't AI directly, it's who controls delivery speed and who owns the payment or loyalty loop around the purchase. Platforms without their own logistics or a sticky fintech layer keep losing share to whoever can ship faster and cheaper, and low-price cross-border players like Temu, Shein, and AliExpress are the pressure valve squeezing almost everyone from below.
All 267 companies, most protected first
| Company | Standing |
|---|---|
| 1688.com 1688.com is Alibaba's domestic Chinese B2B wholesale marketplace connecting factories to buyers | Hard to displace |
| 29CM Curated fashion, home, and lifestyle marketplace owned by Musinsa in South Korea | Hard to displace |
| Airbnb Online marketplace connecting travelers with home and experience hosts worldwide | Hard to displace |
| Amazon Amazon runs global retail, logistics, ads, and AWS cloud infrastructure at massive scale | Hard to displace |
| Back Market French marketplace selling refurbished phones, laptops and tablets across 17 to 18 countries | Hard to displace |
| Booking Holdings World's largest online travel booking company, owns Booking.com, Priceline, Kayak, Agoda | Hard to displace |
| Cafe24 South Korean e-commerce platform and hosting provider for online stores | Hard to displace |
| CarGurus Online marketplace connecting car buyers with dealer inventory listings | Hard to displace |
| Copart Copart runs online salvage-car auctions through 280+ physical yards in 11+ countries | Hard to displace |
| DMM.com DMM.com runs 50+ Japanese consumer businesses: adult content, streaming, games, FX trading, English lessons | Hard to displace |
| Ebay eBay runs a global marketplace for new and secondhand goods, from auto parts to trading cards. | Hard to displace |
| eMAG eMAG is Romania's largest online marketplace, selling electronics, goods, and logistics via its own courier network. | Hard to displace |
| Expedia Group Online travel booking group running Expedia, Hotels.com, Vrbo, and a large B2B distribution network | Hard to displace |
| Facebook Marketplace Facebook's built-in classifieds marketplace inside the world's biggest social network | Hard to displace |
| Faire Faire runs an online wholesale marketplace linking indie brands with retail shops. | Hard to displace |
| Flipkart India's largest online marketplace, majority owned by Walmart | Hard to displace |
| Lenskart Lenskart sells prescription glasses and contact lenses online and through its own stores in India and abroad. | Hard to displace |
| Micro Center US electronics retailer selling PC parts and gadgets, in stores and online. | Hard to displace |
| MonotaRO Japanese online marketplace selling 28 million industrial and MRO supply items to businesses | Hard to displace |
| Naver Smart Store Naver Smart Store is South Korea's biggest online marketplace, built into Naver's search engine. | Hard to displace |
| Next plc UK clothing and home retailer running its own stores, online platform, and credit book | Hard to displace |
| OLX Group Classifieds network in seven markets for cars, real estate, and jobs listings | Hard to displace |
| Rightmove UK's largest online property portal for home listings and search | Hard to displace |
| Sam's Club Walmart-owned warehouse club chain selling bulk groceries and goods to paying members | Hard to displace |
| Scout24 German real-estate classifieds group behind ImmobilienScout24, listing homes for buyers and agents | Hard to displace |
| Taobao China's top consumer marketplace, run by Alibaba as its e-commerce core. | Hard to displace |
| ThriftBooks Online reseller of used books, buying, grading, and shipping millions of titles | Hard to displace |
| Trendyol Turkey's top online marketplace, with logistics, fintech, and 300k+ sellers built in | Hard to displace |
| Uber Eats Uber's food delivery marketplace connecting diners, restaurants, and couriers | Hard to displace |
| Vinted Vinted runs Europe's largest zero-fee secondhand clothing marketplace, live in 26 countries. | Hard to displace |
| Walmart Marketplace Walmart's third-party seller marketplace, using 4,600+ US stores as fulfillment nodes | Hard to displace |
| willhaben Austria's biggest online marketplace for real estate, cars, jobs, and used goods | Hard to displace |
| Xianyu (Idle Fish) Alibaba's secondhand goods marketplace, dominant in China's C2C resale market | Hard to displace |
| Yodobashi.com Online arm of Yodobashi Camera, Japan's family-owned electronics retailer | Hard to displace |
| ZOZOTOWN Japan's largest online fashion marketplace, running fulfillment and sizing for thousands of brands | Hard to displace |
| 91APP Taiwan's leading OMO commerce SaaS platform linking online stores, POS, and payments for retail and F&B brands | Defensible for now |
| Allegro Allegro is Poland's biggest online marketplace, selling goods and lending shoppers money to buy them | Defensible for now |
| Auto Trader Group UK's largest online marketplace for buying and selling used cars | Defensible for now |
| B&H Photo Video Family-owned NYC retailer selling pro photo, video, and audio gear online and in-store since 1973 | Defensible for now |
| Carousell Singapore-based secondhand marketplace app for Southeast Asia, now pushing into physical recommerce stores | Defensible for now |
| Chewy Chewy is the largest U.S. online pet retailer, selling food, supplies, meds, and vet care | Defensible for now |
| Coupang Korean e-commerce and logistics operator running same-day and dawn delivery for 24 million customers | Defensible for now |
| Currys UK's largest electronics retailer, selling phones, laptops, and appliances online and in stores | Defensible for now |
| eBay Kleinanzeigen Germany's largest classifieds marketplace for buying and selling almost anything locally | Defensible for now |
| JioMart Reliance's online marketplace selling grocery, electronics, and fashion across India | Defensible for now |
| Kaspi.kz Kazakhstan's dominant super-app combining payments, lending, and online marketplace | Defensible for now |
| Leboncoin France's biggest classifieds site for cars, homes, jobs, and secondhand goods | Defensible for now |
| MercadoLibre Latin America's biggest online marketplace and fintech, shipping goods and running a digital bank | Defensible for now |
| Mercari Japan's biggest consumer-to-consumer resale app, with a smaller US marketplace arm | Defensible for now |
| Myntra Myntra is India's top online fashion and beauty marketplace, majority owned by Flipkart/Walmart. | Defensible for now |
| PDD Holdings (Pinduoduo/Temu) China e-commerce giant behind Pinduoduo and Temu, discount marketplace and cross-border shopping app | Defensible for now |
| Shopware Open-source e-commerce platform giving German and European merchants a self-hosted alternative to Shopify | Defensible for now |
| TikTok Shop Social commerce platform inside TikTok, turning scroll-and-watch into impulse buys | Defensible for now |
| Trade Me New Zealand's dominant online marketplace for general goods, cars, property, and jobs | Defensible for now |
| Wolt Finnish food and retail delivery app, now a DoorDash-owned subsidiary in 28 countries | Defensible for now |
| Yahoo! Auctions Japan Japan's veteran bidding-format online auction marketplace, owned by LY Corporation (SoftBank/Naver) | Defensible for now |
| Yahoo! Japan Shopping Japan's #3 online marketplace, folded into LY Corporation and PayPay/LINE | Defensible for now |
| About You German fashion e-commerce platform, now a fully owned Zalando subsidiary | Protection under test |
| AJIO AJIO is Reliance Retail's online fashion app, running behind Myntra in India's crowded market | Protection under test |
| Alibaba Group Alibaba runs China's largest e-commerce, cloud, and AI model business, from Taobao to Qwen | Protection under test |
| AliExpress Alibaba's cross-border marketplace linking Chinese sellers to global shoppers | Protection under test |
| Argos Argos is Sainsbury's £4.1bn general-merchandise retailer, sold via click-and-collect in supermarkets | Protection under test |
| Avito Russia's largest classifieds and marketplace platform for goods, cars, real estate, and jobs | Protection under test |
| BASE, Inc. Japanese SaaS letting small merchants build online stores with built-in payments | Protection under test |
| Big Cartel Bootstrapped e-commerce platform letting independent artists and makers run simple online stores | Protection under test |
| BigCommerce BigCommerce runs an enterprise e-commerce platform, now trading as Commerce.com, under a hostile bid | Protection under test |
| Bol.com Dutch/Belgian online marketplace selling everything from books to electronics, owned by Ahold Delhaize | Protection under test |
| Boohoo Group UK online fast-fashion group running boohoo, PrettyLittleThing and a Debenhams marketplace | Protection under test |
| Booktopia Australian online bookstore, rebuilt as a private asset after 2024 collapse | Protection under test |
| CDON CDON is a small Nordic online marketplace connecting third-party sellers with shoppers in Sweden and neighbors | Protection under test |
| Chairish Curated online marketplace for vintage and designer furniture, now owned by Auction Technology Group | Protection under test |
| Çiçeksepeti Turkish online flower and gift delivery platform with same-day florist network | Protection under test |
| Craigslist Free online classifieds site for jobs, housing, and local goods, running since 1995 | Protection under test |
| Dafiti Brazilian online fashion marketplace selling clothes and shoes across Latin America | Protection under test |
| Deliveroo UK food-delivery marketplace, now a wholly owned DoorDash subsidiary since October 2025 | Protection under test |
| Fnac Darty French retail leader in electronics, appliances, and books, with stores and online sales | Protection under test |
| Gumtree UK/Australia classifieds marketplace for local buying and selling, now owned by 58.com | Protection under test |
| home24 German online furniture retailer, now a fully owned XXXLutz subsidiary | Protection under test |
| Huawei Vmall Huawei's official online store for phones, tablets, and smart devices in China | Protection under test |
| Instacart Instacart runs the grocery delivery marketplace and ad platform for 2,200+ retailers | Protection under test |
| Interpark Korean marketplace whose ticketing/travel arm survives under Yanolja after its shopping business went bankrupt | Protection under test |
| JD.com JD.com runs China's biggest owned-logistics e-commerce and retail platform | Protection under test |
| Kaufland German grocery giant's online marketplace, owned by Schwarz Gruppe | Protection under test |
| Kogan.com Australian online retailer and marketplace selling electronics, goods, and services | Protection under test |
| Kuaishou Chinese short-video app with livestream e-commerce and its own AI video generator, Kling | Protection under test |
| Lotte On Lotte's omnichannel online marketplace linking 13,000 offline stores and loyalty points | Protection under test |
| Marktplaats Dutch online classifieds marketplace for used goods, owned by Adevinta | Protection under test |
| MediaMarktSaturn Europe's largest consumer electronics retailer, running 1,000+ stores plus an online marketplace | Protection under test |
| Meesho Meesho runs India's largest e-commerce marketplace by shipment volume, built for value shoppers and small resellers. | Protection under test |
| Miravia Miravia is Alibaba's Spanish marketplace for fashion, home, and beauty brands. | Protection under test |
| Mudah.my Malaysia's long-running classifieds site for cars, property, and general goods. | Protection under test |
| NetEase Yanxuan NetEase's private-label store selling home, food, and pet goods in China | Protection under test |
| Nykaa India's largest online beauty retailer, selling curated brands plus its own labels. | Protection under test |
| OpenCart OpenCart is a free, self-hosted open-source platform for running an online store | Protection under test |
| Ozon Russian e-commerce marketplace with logistics network, fintech arm, and banking license | Protection under test |
| Poizon (Dewu) Chinese marketplace for authenticated resale of sneakers and streetwear, with physical inspection centers | Protection under test |
| Poshmark Social marketplace where people buy and sell used clothes, owned by Naver | Protection under test |
| Ruten Taiwan's 4th-place C2C marketplace, a 2006 PChome/eBay joint venture | Protection under test |
| Sea Limited (Shopee) Sea Limited runs Shopee e-commerce, Garena gaming, and Monee digital finance across Southeast Asia and Brazil. | Protection under test |
| SSG.com South Korean online retailer merging Shinsegae's stores with e-commerce delivery | Protection under test |
| Subito.it Italy's #1 online classifieds marketplace for cars, homes, jobs, and secondhand goods | Protection under test |
| Takealot South Africa's biggest online marketplace, owned by Naspers/Prosus | Protection under test |
| Tmall Alibaba's B2C marketplace for branded goods, serving 1B+ Chinese shoppers | Protection under test |
| TrueCar TrueCar runs a car-buying marketplace linking shoppers, dealers, and affinity partners like AAA and Sam's Club | Protection under test |
| Veepee Veepee runs European flash sales, offloading surplus brand inventory to 66 million members | Protection under test |
| Wallapop Spanish peer-to-peer resale app for secondhand goods, now fully owned by Naver | Protection under test |
| Xiaohongshu (RED) Chinese lifestyle app mixing social feed with shoppable posts, used by 350M+ monthly | Protection under test |
| Xiaomi Youpin (Mi.com) Xiaomi's in-house marketplace for its own gadgets and smart home products | Protection under test |
| Yes24 Yes24 is Korea's top-ranked online bookstore, also selling e-books and K-pop concert tickets | Protection under test |
| Zalando Zalando runs a pan-European online fashion marketplace with its own logistics network | Protection under test |
| Zepto Zepto runs dark-store grocery delivery in India, promising 10-minute orders | Protection under test |
| Zhuanzhuan Chinese secondhand goods marketplace with physical inspection stores, backed by Tencent and 58.com | Protection under test |
| 11st 11st is Korea's #2 online marketplace, chasing Coupang on a Coupang-shaped crisis | Losing its protection |
| 1stdibs Online marketplace connecting buyers with vetted dealers of luxury vintage and design goods | Losing its protection |
| AbeBooks Online marketplace for used, rare, and out-of-print books, owned by Amazon since 2008. | Losing its protection |
| Ably Korea's #1 fashion resale and e-commerce marketplace app | Losing its protection |
| Adevinta Norway-based owner of classifieds sites like Leboncoin, mobile.de, and Kleinanzeigen, now private equity owned | Losing its protection |
| Adobe Commerce (Magento) Enterprise e-commerce platform owned by Adobe, powering big B2B and B2C online stores | Losing its protection |
| Alibaba.com Global B2B wholesale marketplace connecting 47M+ buyers with 200k+ verified suppliers | Losing its protection |
| Answear.com Polish online fashion retailer selling premium brands across 12 Central European markets | Losing its protection |
| AO.com UK online retailer selling washing machines, TVs, and appliances with its own delivery fleet. | Losing its protection |
| Askul Corporation Japanese B2B/B2C office supplies e-commerce operator with its own warehouses and delivery | Losing its protection |
| Auction (eBay Korea legacy) Auction is a legacy Korean marketplace, now Gmarket's smaller sister under Shinsegae and Alibaba | Losing its protection |
| Better World Books Nonprofit-owned online seller of used books that funds literacy and library programs | Losing its protection |
| BigBasket Tata-owned online grocery marketplace losing ground in India's quick commerce war | Losing its protection |
| Blibli Blibli is a public Indonesian e-commerce marketplace also selling groceries and electronics through owned stores | Losing its protection |
| Blinkit Blinkit runs India's biggest quick-commerce delivery network, delivering groceries in minutes via dark stores. | Losing its protection |
| Bonprix German value fashion e-commerce brand selling own-label clothing, owned by Otto Group | Losing its protection |
| CarDekho CarDekho runs India's car marketplace plus Rupyy auto loans and InsuranceDekho insurance broking. | Losing its protection |
| Careem Dubai-born ride-hailing and delivery super-app for the Middle East, majority owned by Uber | Losing its protection |
| Cars.com Online marketplace connecting car shoppers with dealers through paid subscriptions | Losing its protection |
| Cars24 India's largest used-car marketplace, buying, refurbishing, financing, and reselling cars | Losing its protection |
| Chrono24 German marketplace linking watch buyers with 3,000+ vetted dealers worldwide | Losing its protection |
| CJ OnStyle South Korean TV and mobile live-commerce shopping platform under CJ ENM | Losing its protection |
| commercetools Headless commerce platform enterprises use to run storefronts and checkout. | Losing its protection |
| ContextLogic (Wish) Former Wish parent, now a shell holding company after selling Wish and buying a salt producer | Losing its protection |
| Daraz Daraz is Alibaba's e-commerce marketplace across Pakistan, Bangladesh, Sri Lanka, and Nepal | Losing its protection |
| Delivery Hero German operator of food and quick-commerce delivery marketplaces across MENA, LatAm, and Asia | Losing its protection |
| Depop Depop is a Gen-Z secondhand fashion marketplace being absorbed into eBay after Etsy sold it for $1.2B | Losing its protection |
| Ecwid Ecwid lets small businesses embed online stores anywhere, owned by Lightspeed since 2021 | Losing its protection |
| Ele.me Alibaba's food delivery unit, rebranded Taobao Shangou after Ele.me shutdown | Losing its protection |
| eobuwie.pl Polish shoe and fashion e-tailer, now folded into parent Modivo S.A. after CCC rename | Losing its protection |
| Etsy Online marketplace for handmade, vintage, and craft goods linking small sellers to buyers | Losing its protection |
| Farfetch Farfetch is an online luxury fashion marketplace, now a Coupang subsidiary after a 2024 rescue deal | Losing its protection |
| FirstCry India's largest baby and kids products retailer, online and in 1,189+ stores | Losing its protection |
| Fliggy (Feizhu) Fliggy is Alibaba's online travel marketplace for flights, hotels, and attractions in China. | Losing its protection |
| Flink German quick-commerce grocery app running dark stores for 10-minute delivery | Losing its protection |
| Global Sources Runs Asian trade shows and an online B2B marketplace linking suppliers to global buyers | Losing its protection |
| Glovo Spanish food and grocery delivery marketplace, majority owned by Delivery Hero, now being split for sale. | Losing its protection |
| Gmarket South Korean online marketplace owned by Shinsegae/Emart, now in a JV with Alibaba | Losing its protection |
| GOAT Marketplace for buying and selling authenticated sneakers and streetwear | Losing its protection |
| Grailed A peer to peer resale marketplace for men's streetwear and designer clothing. | Losing its protection |
| Grubhub Grubhub is a US food delivery marketplace, now owned by Wonder, distant third behind DoorDash | Losing its protection |
| GS Shop TV and mobile home shopping unit of GS Retail, selling via broadcast, live streams and app in Korea | Losing its protection |
| Gumroad Gumroad hosts checkout, delivery, and tax handling for creators selling digital products | Losing its protection |
| Hepsiburada Turkish online marketplace, Nasdaq-listed, ranks #2 in e-commerce behind Trendyol | Losing its protection |
| HKTVmall Hong Kong's largest online shopping mall, running its own cold-chain delivery network | Losing its protection |
| Honasa Consumer (Mamaearth) Indian D2C beauty group behind Mamaearth, The Derma Co, and six other personal-care brands | Losing its protection |
| Houzz Online home design marketplace and software platform for contractors and homeowners | Losing its protection |
| Hyundai Home Shopping (Hmall) Korean TV home-shopping retailer shifting to luxury fashion as broadcast sales shrink | Losing its protection |
| iFood iFood runs Brazil's largest food delivery marketplace, now layering fintech, ads and benefits on top | Losing its protection |
| IndiaMART IndiaMART runs India's largest online B2B directory connecting buyers and suppliers | Losing its protection |
| Jumia Pan-African online marketplace and delivery network spanning 11 countries | Losing its protection |
| Just Eat Takeaway.com Food delivery marketplace in NL, Germany, UK, now a private Prosus subsidiary after delisting | Losing its protection |
| Kakaku.com Japanese platform running price comparison, restaurant reviews (Tabelog), and job listings | Losing its protection |
| Kijiji Canadian classifieds site for autos, rentals, and used goods, owned by Adevinta | Losing its protection |
| Kilimall Kenyan online marketplace with own delivery network and pickup points | Losing its protection |
| La Redoute French home and fashion e-commerce retailer, wholly owned by Galeries Lafayette since 2022 | Losing its protection |
| Lamoda Russia's leading online fashion marketplace, #1 in apparel sales and orders as of 2024 | Losing its protection |
| Lazada Southeast Asian online marketplace owned by Alibaba, operating across six countries | Losing its protection |
| Made-in-China.com B2B sourcing marketplace connecting global buyers to Chinese manufacturers, run by Focus Technology | Losing its protection |
| Magazine Luiza Brazilian retailer mixing stores, online sales, and a third-party marketplace. | Losing its protection |
| ManoMano French online marketplace for home improvement tools, materials, and DIY goods | Losing its protection |
| Market Kurly (Kurly Inc.) Korean premium fresh-grocery delivery platform known for overnight 'Dawn Delivery' | Losing its protection |
| Meituan China's food delivery and local services super-app with millions of couriers and merchants | Losing its protection |
| Mighty Ape NZ online retailer selling games, toys, and electronics, owned by Kogan.com | Losing its protection |
| Milanuncios Spanish online classifieds marketplace for buying and selling secondhand goods | Losing its protection |
| momo.com (Fubon Media Tech) Fubon-owned online shopping and TV-shopping leader in Taiwan. | Losing its protection |
| MyTheresa German platform selling curated luxury fashion online under the Mytheresa and Net-a-Porter brands | Losing its protection |
| Namshi UAE-based online fashion retailer owned by Noon, selling third-party and private-label apparel across the Gulf | Losing its protection |
| Noon Middle East online marketplace selling electronics, fashion and groceries in the UAE and Saudi Arabia | Losing its protection |
| OroCommerce Open-source B2B e-commerce platform for complex, high-volume enterprise sellers | Losing its protection |
| Otto Group German online retailer (OTTO.de) with its own Hermes parcel delivery network | Losing its protection |
| PChome Online Taiwan e-commerce operator running PChome 24h storefront and Ruten C2C marketplace | Losing its protection |
| PDD Holdings (Pinduoduo) Chinese discount shopping platform running Pinduoduo at home and Temu abroad | Losing its protection |
| Pepperfry Indian online-to-offline furniture and home goods marketplace with franchise studios | Losing its protection |
| Pinkoi Curated marketplace connecting independent Asian designers with global buyers | Losing its protection |
| Purplle Purplle is an Indian online beauty retailer selling makeup, skincare, and its own brands. | Losing its protection |
| Rappi Rappi runs a delivery and marketplace super-app across nine Latin American countries | Losing its protection |
| Realtor.com US property listings site, ranks #2 by traffic behind Zillow | Losing its protection |
| Rebag Rebag buys, authenticates, and resells luxury handbags online and in stores | Losing its protection |
| Ruby Lane Online marketplace for antiques, vintage goods and fine art from vetted dealers | Losing its protection |
| Rue La La Members-only flash-sale site selling discounted designer brand overstock online | Losing its protection |
| Shein Group Ultra-cheap, on-demand fast-fashion retailer shipping trend clothing worldwide from Chinese factories | Losing its protection |
| Sociolla (Social Bella) Curated, authenticated beauty e-commerce and stores across Indonesia and Vietnam | Losing its protection |
| Spryker German headless commerce platform for large B2B and B2C sellers | Losing its protection |
| Square Online E-commerce site and online store builder bundled into Block's Square payments platform | Losing its protection |
| StockX Online marketplace for buying and selling authenticated sneakers, streetwear, and collectibles | Losing its protection |
| Swiggy Indian food delivery and quick-commerce marketplace, listed on NSE in 2024 | Losing its protection |
| Talabat Talabat runs food and grocery delivery across 8 Middle East and North Africa countries | Losing its protection |
| Temple & Webster Temple & Webster is an Australian online furniture and homewares retailer | Losing its protection |
| Temu Chinese-owned discount marketplace shipping cheap goods direct from factories to global shoppers | Losing its protection |
| The Iconic The Iconic sells fashion online in Australia and New Zealand, owned by Global Fashion Group | Losing its protection |
| The RealReal Online marketplace for authenticated secondhand luxury goods, on consignment | Losing its protection |
| ThredUp ThredUp runs an online secondhand clothing marketplace with its own sorting warehouses | Losing its protection |
| Udaan Udaan runs a B2B wholesale marketplace connecting Indian manufacturers to kirana shops | Losing its protection |
| Very Group UK online retailer selling on credit, bundling shopping with its own BNPL and lending arm | Losing its protection |
| Vestiaire Collective French online marketplace for buying and selling authenticated pre-owned luxury fashion | Losing its protection |
| Vipshop Chinese online discount retailer selling overstock and off season brand name apparel and goods | Losing its protection |
| VTEX VTEX runs a cloud commerce platform for mid-market and enterprise online stores, mostly in Latin America | Losing its protection |
| W Concept Shinsegae-owned Korean marketplace curating 2,000+ independent designer fashion brands | Losing its protection |
| Wayfair Online retailer of furniture and home goods, running its own delivery network for bulky items | Losing its protection |
| Whatnot Livestream marketplace where sellers auction collectibles and goods to buyers in real time | Losing its protection |
| Wildberries Russia's dominant online marketplace for fashion, goods, and now banking/logistics | Losing its protection |
| WooCommerce Open source e-commerce plugin that turns WordPress sites into online stores | Losing its protection |
| Yandex Market Russian online marketplace bundled into Yandex's search, maps, and ride-hailing ecosystem | Losing its protection |
| Yiwugo Official online marketplace for Yiwu's giant wholesale market, run by its listed parent company | Losing its protection |
| Zigzag (Kakao Style) Zigzag is a Korean women's fashion shopping app run by Kakao Style, linking shoppers to independent sellers | Losing its protection |
| Zomato Indian food delivery and quick commerce marketplace, parent of Blinkit | Losing its protection |
| Zooplus European online marketplace for pet food and supplies, private equity owned since 2021 | Losing its protection |
| Americanas Brazilian retail chain, once online-first, now surviving on 1,470 physical stores post-fraud | Little protection left |
| ASOS UK online fashion retailer selling own and third-party clothing brands to young shoppers | Little protection left |
| Backcountry Online retailer reselling outdoor gear from about 800 third-party brands | Little protection left |
| Bonanza Bonanza runs a small online marketplace for niche and collectible goods, competing with eBay and Etsy. | Little protection left |
| Bukalapak Indonesian online marketplace turned gaming voucher and bill payment reseller | Little protection left |
| Catch.com.au Defunct Australian discount marketplace, once Wesfarmers-owned, closed 30 April 2025 | Little protection left |
| Cdiscount Cdiscount is France's #2 general marketplace, owned by the struggling Groupe Casino | Little protection left |
| Danawa South Korean price comparison site aggregating merchant listings for referral fees | Little protection left |
| Dangdang Dangdang is a Chinese online bookseller and retailer, taken private in 2016 and now a shrinking niche player | Little protection left |
| DHgate Chinese cross-border marketplace linking global buyers to wholesale suppliers in China | Little protection left |
| Droom Droom is an Indian online marketplace for buying and selling used cars and bikes. | Little protection left |
| Elo7 Brazilian marketplace for handmade and personalized goods, owned by Enjoei | Little protection left |
| ETMall (Eastern Home Shopping & Leisure) Taiwan TV and online shopping retailer losing ground on both screens | Little protection left |
| Getir Turkish quick-commerce grocery delivery app, now being sold off in pieces to Uber | Little protection left |
| Gome Chinese electronics retailer collapsing under debt, revenue down 99% since 2021 | Little protection left |
| Groupon Groupon runs a local deals and coupon marketplace connecting merchants with bargain-hunting shoppers | Little protection left |
| iPrice Group Kuala Lumpur price comparison site for Shopee, Lazada, and other SEA marketplaces | Little protection left |
| Jumei International Delisted Chinese beauty e-commerce site, dark since its 2020 buyout | Little protection left |
| Konga Nigerian online marketplace selling everything from electronics to groceries, a distant #2 to Jumia | Little protection left |
| Linio Linio is a Latin American online marketplace that Falabella owns and is winding down | Little protection left |
| Meicai Chinese B2B platform selling fresh produce and groceries directly to restaurants | Little protection left |
| Mogu (Mogujie) Mogu runs Mogujie, a shrinking Chinese livestream fashion e-commerce app now leaning on a talent-agency side business | Little protection left |
| MyDeal.com.au Australian online marketplace, shut down by owner Woolworths on 30 September 2025 | Little protection left |
| N11 N11 is a Turkish online marketplace, a distant #3-4 seller of everything from electronics to fashion. | Little protection left |
| Net-a-Porter Online retailer selling luxury designer clothing, shoes and accessories from many brands | Little protection left |
| NetEase Kaola Chinese cross-border import shopping brand, now dormant inside Alibaba | Little protection left |
| Newegg Online marketplace selling PC components, electronics, and build-your-own hardware | Little protection left |
| OfferUp OfferUp runs a US app for buying and selling used goods locally, peer to peer | Little protection left |
| Overstock (Bed Bath & Beyond Inc.) Online home goods retailer reviving the Bed Bath & Beyond and Overstock brands under Beyond, Inc. | Little protection left |
| PrestaShop French open-source platform letting merchants build and run online stores | Little protection left |
| Qoo10 Cross-border e-commerce marketplace from Singapore, now dead and in court-ordered liquidation | Little protection left |
| Qurate Retail Group (QVC/HSN) TV and online shopping retailer combining QVC and HSN, now emerging from Chapter 11 | Little protection left |
| Sendo Defunct Vietnamese online marketplace that shut down after losing to Shopee and TikTok Shop | Little protection left |
| Showroomprivé French flash-sale retailer selling discounted fashion, home, and beauty online. | Little protection left |
| Snapdeal Indian value e-commerce marketplace for budget shoppers in smaller towns and cities | Little protection left |
| Suning.com Chinese electronics and appliance retailer that lost its e-commerce war and went through bankruptcy restructuring | Little protection left |
| Tata Cliq Tata's online marketplace for fashion, electronics, and luxury goods in India | Little protection left |
| Tiki Vietnamese online marketplace selling everything from books to electronics | Little protection left |
| TMON Dormant South Korean marketplace, formerly Ticket Monster, offline since mid-2024 | Little protection left |
| Volusion Volusion runs an e-commerce store builder for small merchants, once a Shopify rival | Little protection left |
| Vroom Post-bankruptcy holding company running a non-prime auto lender (UACC) and CarStory analytics | Little protection left |
| Weidian Weidian lets small Chinese shop owners sell through storefronts inside WeChat | Little protection left |
| WeMakePrice South Korean online deals and marketplace platform, now legally bankrupt with no operating business | Little protection left |
| Yunji Chinese social e-commerce platform reselling to a shrinking member base, now pivoting to health products | Little protection left |
| Zalora Zalora is a Singapore-based fashion e-commerce platform under Global Fashion Group, serving Southeast Asia | Little protection left |
| Zando Defunct South African online fashion retailer, shut down by parent Jumia in 2024 | Little protection left |
| Zappos Zappos is Amazon's online shoe and apparel retailer, run as a subsidiary since 2009 | Little protection left |
Questions people ask
- why are Korean TV shopping companies losing business
- GS Shop, CJ OnStyle, and Hyundai Hmall all depend on broadcast shopping slots that shoppers are abandoning for app-based mobile commerce from Coupang and Naver Shopping Live, which skip carriage fees entirely.
- what happened to Qoo10 and WeMakePrice
- Qoo10 collapsed into court-ordered liquidation and its sister platform WeMakePrice went bankrupt after parent-company debt and fraud, not direct competitor takeover. Shopee and Lazada absorbed Qoo10's former merchants.
- is eBay still relevant in secondhand and resale
- eBay still runs a large global marketplace but Vinted and Mercari are pulling younger fashion resale shoppers away in categories eBay used to own, even as its overall moat rating stays high.
- which e-commerce marketplaces shut down in 2025
- MyDeal.com.au, Catch.com.au, NetEase Kaola, Gome, Qoo10, Elo7, Zando, and TMON have all shut down or gone dormant, mostly losing customers to Amazon, Shopee, Temu, Shein, or TikTok Shop before closing.
- is MercadoLibre threatened by Shopee in Latin America
- Shopee is winning price-sensitive sellers and buyers in Brazil with lower fees, forcing MercadoLibre to adjust its own fee structure, though MercadoLibre still holds a strong overall position across the region.
- why did Tiki and Sendo lose to Shopee in Vietnam
- Shopee and TikTok Shop took nearly all of Vietnam's online shopping activity through price competition and content-driven selling, leaving Tiki and Lazada combined at about 3% market share and Sendo fully shut down.
What to watch
- More regional marketplaces announce shutdowns or bankruptcy filings following Qoo10, WeMakePrice, TMON, and Sendo
- TV and broadcast shopping platforms (GS Shop, CJ OnStyle, Hyundai Hmall) keep reporting falling broadcast sales quarter over quarter
- Quick-commerce and same-day delivery apps keep cutting delivery time claims under 30 minutes across more markets
Head to head in this sector
1688.com vs Made-in-China.comCJ OnStyle vs GS ShopGS Shop vs Hyundai Home Shopping (Hmall)CJ OnStyle vs Hyundai Home Shopping (Hmall)Coupang vs Lotte OnKogan.com vs MyDeal.com.aumomo.com (Fubon Media Tech) vs PChome OnlineAbeBooks vs ThriftBooks
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