Is MyFitnessPal profitable in 2026?

MyFitnessPal does not disclose profit, but its in-app purchase revenue was the highest of any fitness app at $16.1M/month as of January 2025 per Statista/AppMagic data, and it remains category revenue leader into 2026, though it is owned by Francisco Partners, a PE firm, since December 18, 2020.

Could AI replace MyFitnessPal?

MyFitnessPal's core manual search-and-log workflow is already being displaced by AI-native photo apps. Welling ranked more accurate and faster in July 2026 third-party tests, and MyFitnessPal had to acquire rival Cal AI (15M+ downloads, $30-50M ARR) in March 2026 rather than out-build the feature itself.

Who owns MyFitnessPal?

MyFitnessPal is owned by private equity firm Francisco Partners, which bought it from Under Armour for $345 million in a deal announced October 30, 2020 and closed December 18, 2020. Under Armour had originally acquired it for $475 million in February 2015.

Is MyFitnessPal laying off employees?

Headcount fell 12.2% year-over-year to 253 employees as of June 2026, per Crustdata, even as MyFitnessPal absorbed roughly 30 Cal AI staff from its March 2026 acquisition, signaling cost discipline typical of PE-owned harvest-mode companies.

What is MyFitnessPal's biggest competitor?

Welling and Cal AI represent the sharpest AI-native threat, rated more accurate/faster than MyFitnessPal in 2026 tests by OCNJ Daily and Nerdbot (July 1, 2026). Cronometer also beat MyFitnessPal on accuracy in an October 2025 Journal of Human Nutrition and Dietetics study of athlete diet tracking.

Did MyFitnessPal acquire Cal AI?

Yes. MyFitnessPal acquired Cal AI, a teen-founded AI photo-calorie app, in a deal that closed around December 2025 and was announced March 2, 2026. Cal AI had reached $30-50M ARR and 15M+ downloads before the acquisition and is being kept as a standalone app.

Consumer platforms · subsidiary of Francisco Partners · United States

MyFitnessPal

myfitnesspal.com ↗

App that logs food and calories for 280 million registered users worldwide.

Losing its protection

Assessed 23 July 2026 · Evidence as of 23 July 2026

The structural protection is eroding.

On the recordSince 23 July 2026 · Checkable from mid-2027 · Every call on the record Checkpoint: 12-month readout on whether Cal AI integration and Coach stem download share loss to AI-native rivals

The call

A cash-generating leader with a huge user base is bolting AI features onto an aging workflow while private equity trims costs instead of racing rivals built AI-first.

MyFitnessPal lets people track what they eat by searching a database and logging meals manually. The problem is that newer apps like Welling and Cal AI use AI to recognize food from photos instead, which is faster and more accurate, so people are switching away. The company bought Cal AI and added new AI features to try to catch up, but it is not clear yet if these moves will actually stop users from leaving to the faster AI competitors.

Why

AI pressure: Cal AI (standalone rivals) and Welling. Photo-based AI logging apps like Welling beat MyFitnessPal on speed and accuracy, making its manual database search feel outdated to younger users. Could AI do the core job? Yes, likely.

Bigger players: Apple Health / Google Fit. If Apple or Google ships native deep food logging inside Health or Fit, a huge slice of casual tracking needs no app at all. Could a giant copy it? Yes, easily.

What protects it. 20 million-item food database, 35+ device integrations, and 280 million registered accounts create switching friction even as newer apps look shinier.

What would change this call

MyFitnessPal download share vs Welling and Cal AI clone apps in app store rankings through 2026. Whether AI native rivals keep taking younger users despite MyFitnessPal's Cal AI acquisition.
User retention and reviews after April 2026 redesign and May 2026 paywalling of barcode scan and photo logging. Whether paywalling core features pushes users to free AI native alternatives.
MyFitnessPal headcount trend past June 2026 (currently down 12.2 percent YoY). Whether Francisco Partners keeps cutting cost rather than investing to compete.

Key numbers

$310M estimated 2023 revenue (2023)
Headcount down 12.2% YoY to 253 (June 2026)
Cal AI had 15M+ downloads pre-acquisition (March 2026)

Named risks

AI-native rivals (Welling, Cal AI) beating MyFitnessPal on core photo-logging speed and accuracy. Severity: high
April 2026 redesign and expanded paywalling drawing user backlash that could hurt retention. Severity: medium
PE ownership under Francisco Partners in apparent cost-cutting mode with shrinking headcount. Severity: medium
Apple, Google, or Samsung shipping native deep food logging into their health platforms. Severity: medium

Rivals, as read in July 2026

Rival	Direction	Evidence
Welling	gaining on	Rated more accurate and faster than MyFitnessPal in 2026 third-party tests (Jul 2026)
Cal AI	contesting	MyFitnessPal acquired Cal AI in Mar 2026 after it hit $30-50M ARR and 15M+ downloads as a threat
Cronometer	losing to	Independent Oct 2025 study found MFP database less accurate than Cronometer for athlete diet tracking
MyNetDiary	losing to	MFP took 46% more actions than rival to log a meal in May 2026 benchmark
Apple/Google native health apps	contesting	Could plausibly ship native food logging; absence to date is inattention not structural block

Questions people ask

Is MyFitnessPal profitable in 2026?: MyFitnessPal does not disclose profit, but its in-app purchase revenue was the highest of any fitness app at $16.1M/month as of January 2025 per Statista/AppMagic data, and it remains category revenue leader into 2026, though it is owned by Francisco Partners, a PE firm, since December 18, 2020.
Could AI replace MyFitnessPal?: MyFitnessPal's core manual search-and-log workflow is already being displaced by AI-native photo apps. Welling ranked more accurate and faster in July 2026 third-party tests, and MyFitnessPal had to acquire rival Cal AI (15M+ downloads, $30-50M ARR) in March 2026 rather than out-build the feature itself.
Who owns MyFitnessPal?: MyFitnessPal is owned by private equity firm Francisco Partners, which bought it from Under Armour for $345 million in a deal announced October 30, 2020 and closed December 18, 2020. Under Armour had originally acquired it for $475 million in February 2015.
Is MyFitnessPal laying off employees?: Headcount fell 12.2% year-over-year to 253 employees as of June 2026, per Crustdata, even as MyFitnessPal absorbed roughly 30 Cal AI staff from its March 2026 acquisition, signaling cost discipline typical of PE-owned harvest-mode companies.
What is MyFitnessPal's biggest competitor?: Welling and Cal AI represent the sharpest AI-native threat, rated more accurate/faster than MyFitnessPal in 2026 tests by OCNJ Daily and Nerdbot (July 1, 2026). Cronometer also beat MyFitnessPal on accuracy in an October 2025 Journal of Human Nutrition and Dietetics study of athlete diet tracking.
Did MyFitnessPal acquire Cal AI?: Yes. MyFitnessPal acquired Cal AI, a teen-founded AI photo-calorie app, in a deal that closed around December 2025 and was announced March 2, 2026. Cal AI had reached $30-50M ARR and 15M+ downloads before the acquisition and is being kept as a standalone app.

Timeline

2026-07-01Welling ranked more accurate/faster than MyFitnessPal in third-party calorie app tests
2026-06-25Headcount down 12.2% YoY to 253 employees per Crustdata
2026-05-12MyFitnessPal launched Coach, a generative-AI nutrition assistant, for Premium users
2026-04April 2026 redesign replaced Diary tab with Today screen, drawing user backlash
2026-03-02MyFitnessPal's acquisition of Cal AI publicly announced (deal closed Dec 2025)
2026-01-22MyFitnessPal launched Meal Scan, AI photo-based food recognition for Premium
2020-12-18Francisco Partners closed acquisition of MyFitnessPal from Under Armour for $345M
2015-02Under Armour acquired MyFitnessPal for $475 million

Revision history

23 July 2026

First assessed. Losing its protection. The text above is fixed as of this date and is not edited afterwards.

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