Is Realtor.com profitable and growing in 2026?

Realtor.com's parent Move posted $148M revenue in FY26 Q3 (ended March 2026), up 10% YoY, marking six consecutive quarters of growth as of May 7, 2026, per News Corp's earnings report.

Who owns Realtor.com?

Realtor.com is operated by Move, Inc., a subsidiary of News Corp (Nasdaq: NWSA), which acquired Move for roughly $950M around 2014. Move is not independently listed and reports as part of News Corp's Digital Real Estate Services segment.

Is Realtor.com losing to Zillow?

Yes, on engagement: as of FY26 Q3 (May 2026), Zillow users average 5.3 visits versus Realtor.com's 3.5, and Zillow holds materially higher overall visit share, even though Realtor.com claims 29-31% portal visit share itself.

Could AI like ChatGPT replace Realtor.com?

Not entirely: Realtor.com holds direct MLS/NAR licensing data AI lacks, and it launched an app inside ChatGPT (March 30, 2026) and Gemini-based RealAssist AI (June 2, 2026) as defensive integrations rather than being replaced outright, per company announcements.

Is it safe to take a job at Realtor.com?

Headcount fell 7.4% from 1,623 (2023) to about 1,503 by December 2025 per Revelio Labs, but job postings rose 63.6% in 2025 versus 2024, suggesting selective rehiring, especially in engineering, which is 26.8% of staff.

Has Realtor.com had layoffs?

Move/Realtor.com headcount declined from 1,623 in 2023 to about 1,485 by Q3 2025 before ticking up slightly to roughly 1,503 by December 2025, a net 7.4% reduction over the period, per Revelio Labs workforce data.

E-commerce and marketplaces · subsidiary of News Corp · United States

Realtor.com

realtor.com ↗

US property listings site, ranks #2 by traffic behind Zillow.

Losing its protection

Assessed 22 July 2026 · Evidence as of 22 July 2026

The structural protection is eroding.

On the recordSince 22 July 2026 · Checkable from August 2026 · Every call on the record Checkpoint: News Corp fiscal Q4 2026 earnings report

The call

Growing in dollar terms but stuck at number two, with Zillow ahead and AI assistants starting to answer buyer questions before anyone visits a portal.

Realtor.com helps people find homes online and connects them to real estate agents, earning money from agent advertising and lead fees. It is hard to replace because it has direct access to local property records (through MLS partnerships) and relationships with agents, but Zillow has those same advantages plus more traffic and users, so Realtor.com stays in second place. The real threat is that ChatGPT and other AI chatbots answer early questions about buying homes without sending people to any real estate website at all, which cuts off buyers before they ever see Realtor.com's ads. The one thing that could change this is if Realtor.com turns its new software tools for agents (like those on Gemini and ChatGPT) into something agents cannot live without, making Realtor.com so central to how agents work that people have to come there anyway, even if AI chatbots exist elsewhere.

Why

AI pressure: ChatGPT and Gemini home search assistants. AI chat tools can answer buyer questions directly, cutting the need to click into listing portals at all. Could AI do the core job? Only partly.

Bigger players: Zillow. Zillow already leads on traffic and engagement and can copy any feature Realtor.com launches. Could a giant copy it? Yes, easily.

What protects it. MLS data licensing and agent relationships give it listing access that AI tools and rivals cannot easily replicate.

What would change this call

News Corp's FY26 Q4 earnings (~August 2026) show whether the 6-quarter growth streak continues. Would show if Realtor.com is still gaining or has stalled against Zillow.
Realtor.com+ MLS coverage expands well beyond 22 MLSs and shifts to SaaS-style agent monetization. Would show whether it's building durable workflow lock-in vs staying ad-based.
Comscore visit-share reports show Zillow's lead over Realtor.com widening or narrowing. Would show whether Zillow is pulling further ahead or Realtor.com is closing the gap.

Key numbers

$148M revenue, up 10% YoY, sixth straight growth quarter (2026-05-07)
29-31% U.S. portal visit share, trailing Zillow (2026-05-07)
22 MLS deals covering 170,000+ agents for Realtor.com+ (2026-07-22)

Named risks

Zillow's larger scale and engagement lead persists, capping Realtor.com's ceiling as perennial #2. Severity: high
AI assistants (ChatGPT, Gemini) compress top-of-funnel traffic before users reach any portal. Severity: high
Housing market softness: NAR membership down to 1.4M and median list prices -2.4% YoY as of mid-2026. Severity: medium
Dependency on OpenAI and Google platform partnerships rather than owning the AI interaction layer. Severity: medium
CoStar Group's aggressive residential expansion (Homes.com, pending Zonda acquisition) intensifies competition. Severity: medium

Rivals, as read in July 2026

Rival	Direction	Evidence
Zillow	losing to	Zillow engagement 5.3 visits/user vs Realtor.com 3.5 and higher visit share as of 2026-05-07
Redfin	gaining on	Realtor.com ~29-31% visit share vs Redfin ~12% per Comscore, 2026-05-07
Homes.com (CoStar)	contesting	Homes.com ~6% visit share vs Realtor.com ~29-31%, plus dueling ad-claims disputes since 2024
CoStar Group	contesting	Trade-secrets suit dismissed against Move on 2025-04-07; CoStar pursuing $800M Zonda deal 2026-06-21

Questions people ask

Is Realtor.com profitable and growing in 2026?: Realtor.com's parent Move posted $148M revenue in FY26 Q3 (ended March 2026), up 10% YoY, marking six consecutive quarters of growth as of May 7, 2026, per News Corp's earnings report.
Who owns Realtor.com?: Realtor.com is operated by Move, Inc., a subsidiary of News Corp (Nasdaq: NWSA), which acquired Move for roughly $950M around 2014. Move is not independently listed and reports as part of News Corp's Digital Real Estate Services segment.
Is Realtor.com losing to Zillow?: Yes, on engagement: as of FY26 Q3 (May 2026), Zillow users average 5.3 visits versus Realtor.com's 3.5, and Zillow holds materially higher overall visit share, even though Realtor.com claims 29-31% portal visit share itself.
Could AI like ChatGPT replace Realtor.com?: Not entirely: Realtor.com holds direct MLS/NAR licensing data AI lacks, and it launched an app inside ChatGPT (March 30, 2026) and Gemini-based RealAssist AI (June 2, 2026) as defensive integrations rather than being replaced outright, per company announcements.
Is it safe to take a job at Realtor.com?: Headcount fell 7.4% from 1,623 (2023) to about 1,503 by December 2025 per Revelio Labs, but job postings rose 63.6% in 2025 versus 2024, suggesting selective rehiring, especially in engineering, which is 26.8% of staff.
Has Realtor.com had layoffs?: Move/Realtor.com headcount declined from 1,623 in 2023 to about 1,485 by Q3 2025 before ticking up slightly to roughly 1,503 by December 2025, a net 7.4% reduction over the period, per Revelio Labs workforce data.

Timeline

2026-07-22Realtor.com+ reaches 22 MLS agreements covering 170,000+ agents; new Market Clock tool launched
2026-07-02Move divests Moving.com to National Holding Co.
2026-06-21CoStar announces pending $800M acquisition of Zonda new-construction data
2026-06-02Realtor.com launches RealAssist AI, built on Google Gemini/Cloud, in beta
2026-05-30Report shows NAR membership down to 1.4M from 1.6M 2022 peak
2026-05-07Move reports FY26 Q3 revenue of $148M, up 10% YoY, sixth straight growth quarter
2026-03-30Realtor.com launches app inside ChatGPT for pre-search buyer guidance
2026-02-05Move reports FY26 Q2 revenue of $143M, up 10% YoY
2025-11-06Move reports FY26 Q1 revenue of $152M, up 9% YoY, best growth since FY2022 Q2
2025-02-06Move relocates headquarters from Santa Clara, CA to Austin, TX

Revision history

22 July 2026

First assessed. Losing its protection. The text above is fixed as of this date and is not edited afterwards.

In the same band

Wayfair Meituan Shein Group