Is Rewind AI still in business?

No. Rewind rebranded to Limitless in April 2024, was acquired by Meta on December 5, 2025 (terms undisclosed), and the product fully shut down on December 19, 2025, with the team absorbed into Meta's Reality Labs division.

Who owns Rewind AI now?

Meta Platforms owns the technology and team as of December 5, 2025, having acquired Limitless (formerly Rewind AI) and folded its staff into Reality Labs to work on AI wearables like Ray-Ban Meta glasses.

Was Rewind AI (Limitless) profitable?

No. Estimates put annual revenue around $2M by April 2025, far below its $350M Series A valuation from May 2023, and Meta's December 2025 acquisition terms were undisclosed, suggesting a modest financial outcome.

Could AI replace what Rewind AI built?

It already did. Microsoft's free, OS-embedded Recall feature and cheaper foundation models for transcription and summarization eroded Rewind/Limitless's core value proposition before Meta acquired and shut down the product on December 19, 2025.

Is rewind.ai a legitimate site today?

No, as of mid-2026 the rewind.ai domain is operated by an unrelated third party running a free AI-tools aggregator site with no connection to the original founders, Limitless, or Meta, so any 'Rewind AI' offer there should be treated as unaffiliated.

Who was Rewind AI's biggest competitor?

Microsoft's free Recall feature on Copilot+ PCs directly replicated Rewind's original screen-recording concept at the OS level, while enterprise player Gong reported $285M ARR in 2023 versus Limitless's roughly $2M, showing the scale gap.

AI companies and labs · absorbed · United States

Rewind AI

rewind.ai ↗

Personal AI memory app that recorded and searched your digital activity, now defunct.

Little protection left

Assessed 20 July 2026 · Evidence as of 20 July 2026

Not much stands between this business and its pressures.

On the recordSince 20 July 2026 · Checkable from 2026 · Every call on the record Checkpoint: Possible surfacing of Limitless conversation capture tech in Ray-Ban Meta glasses

The call

Rewind, rebranded Limitless, ran out of road as Microsoft and cheaper models copied its core feature for free, and Meta bought the team, not a business.

Rewind AI made software that recorded and summarized your conversations and screen time so you could search through it later. The problem was that the core pieces, recording, transcription, and summarization, were becoming cheap and standard features in AI models, and Microsoft built similar technology (called Recall) directly into Windows, meaning big companies could copy the idea for free. Once Meta bought the company in December 2025, Rewind stopped existing as an independent product; today the brand name is being used by unrelated websites, so any offer claiming to be from Rewind AI or Limitless is either a scam, a leftover from old investors with worthless stakes, or a feature buried inside Meta's Ray-Ban glasses.

Why

AI pressure: None apparent. The company was already absorbed into Meta; there is no independent product left for AI to eat. Could AI do the core job? Yes, likely.

Bigger players: Microsoft (Recall) and Meta (acquirer). Microsoft shipped Recall as a free OS feature and Meta bought Limitless outright on Dec 5, 2025, ending it as a company. Could a giant copy it? Yes, easily.

What protects it. None. The team and tech now live inside Meta Reality Labs, not as a standalone business.

What would change this call

Meta ships Limitless-derived conversation capture in Ray-Ban Meta glasses in 2026. Confirms the tech survives only as a feature inside Meta's owned hardware channel, not as a standalone product.
Any new offer or app branded 'Rewind AI' or 'Limitless' appears online. Would likely be brand squatting or scam since the original entity ceased operating December 19, 2025.
Microsoft Recall usage or adoption figures reported in Windows telemetry or press. Would show the OS-level feature that helped displace Rewind is being used by former target customers.

Key numbers

Shut down Dec 19, 2025, two weeks after acquisition (2025-12-19)
Raised $33M total, sold for undisclosed sum (2025-12-05)
ARR only ~$2M in April 2025 vs Gong's $285M (2025-04)

Named risks

Company no longer exists as an independent entity; fully absorbed and shut down by Meta as of Dec 19, 2025. Severity: high
Core product commoditized by foundation models and free OS-level features like Microsoft Recall. Severity: high
rewind.ai domain now squatted by unrelated third party, creating brand confusion and scam risk. Severity: medium
Undisclosed Meta acquisition terms suggest modest exit relative to $350M 2023 valuation, likely poor returns for investors and equity holders. Severity: medium

Rivals, as read in July 2026

Rival	Direction	Evidence
Microsoft	losing to	Windows Recall shipped free at OS level, replicating Rewind's core concept, 2024
Gong	losing to	Gong's $285M ARR in 2023 dwarfed Limitless's roughly $2M by 2025
Screenpipe	losing to	Open-source rival marketed itself as 'best Rewind alternative' with offline capture, Feb 2026
Meta	losing to	Acquired Limitless and absorbed team into Reality Labs, Dec 5 2025
Humane	contesting	Fellow AI-hardware startup also collapsed, IP sold to HP for $116M, Feb 2025

Questions people ask

Is Rewind AI still in business?: No. Rewind rebranded to Limitless in April 2024, was acquired by Meta on December 5, 2025 (terms undisclosed), and the product fully shut down on December 19, 2025, with the team absorbed into Meta's Reality Labs division.
Who owns Rewind AI now?: Meta Platforms owns the technology and team as of December 5, 2025, having acquired Limitless (formerly Rewind AI) and folded its staff into Reality Labs to work on AI wearables like Ray-Ban Meta glasses.
Was Rewind AI (Limitless) profitable?: No. Estimates put annual revenue around $2M by April 2025, far below its $350M Series A valuation from May 2023, and Meta's December 2025 acquisition terms were undisclosed, suggesting a modest financial outcome.
Could AI replace what Rewind AI built?: It already did. Microsoft's free, OS-embedded Recall feature and cheaper foundation models for transcription and summarization eroded Rewind/Limitless's core value proposition before Meta acquired and shut down the product on December 19, 2025.
Is rewind.ai a legitimate site today?: No, as of mid-2026 the rewind.ai domain is operated by an unrelated third party running a free AI-tools aggregator site with no connection to the original founders, Limitless, or Meta, so any 'Rewind AI' offer there should be treated as unaffiliated.
Who was Rewind AI's biggest competitor?: Microsoft's free Recall feature on Copilot+ PCs directly replicated Rewind's original screen-recording concept at the OS level, while enterprise player Gong reported $285M ARR in 2023 versus Limitless's roughly $2M, showing the scale gap.

Timeline

2025-12-19Limitless fully shuts down; recording stops, Pendant sales end, service pulled from 7 regions
2025-12-11Sacra reports Limitless team absorbed into Meta Reality Labs for AI wearables
2025-12-05Meta acquires Limitless (formerly Rewind AI); terms undisclosed
2025-04Limitless ARR estimated at ~$2M, up 207% y/y (Sacra estimate)
2024-05-09Combined Rewind plus Limitless ARR reported at $2.2M
2024-04-17Rewind rebrands to Limitless, launches $99 AI Pendant wearable
2023-05Series A raises $15M at $350M valuation on $707K ARR
2022-11-02Rewind AI publicly launches Mac screen-recording memory app
2020Rewind AI incorporated by Dan Siroker and Brett Bejcek

Revision history

20 July 2026

First assessed. Little protection left. The text above is fixed as of this date and is not edited afterwards.

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