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Sablono

sablono.com ↗

German maker of construction progress-tracking software for large building projects.

Protection under test
Assessed 23 July 2026 · Evidence as of 23 July 2026
Something worth protecting exists and is being tested right now.
On the recordSince 23 July 2026 · Checkable from next 6-12 months · Every call on the record Checkpoint: Any Nemetschek portfolio update on Sablono (acquisition, fresh investment, or continued minority stake)
The call

Sablono still runs on manual logging while Buildots automates the same job with cameras, and Procore and Autodesk sell the workflow at far larger scale.

Sablono makes software that helps construction teams track project progress and share daily updates on job sites. The problem is that bigger companies like Procore and Autodesk already do this for thousands of projects, and a newer competitor called Buildots uses AI cameras to track progress automatically instead of requiring workers to log updates manually, which is faster and more accurate. The only thing that could save Sablono is if it either gets bought by a larger company or ships its own AI camera-based tracking feature soon, since right now it relies on workers to manually enter information, which competitors are moving past.

Why
01
AI pressure: Buildots. Buildots uses computer vision to auto-track site progress, replacing the manual QR-code logging Sablono still relies on. Could AI do the core job? Yes, likely.
02
Bigger players: Procore Technologies and Autodesk Construction Cloud. Procore and Autodesk sell the same progress-tracking workflow inside much bigger platforms with far more customers and reviews. Could a giant copy it? Yes, easily.
03
What protects it. Deep, project-specific workflow lock-in on megaprojects already mid-build, which is costly to rip out mid-project.
What would change this call
Sablono announces a new funding round or named strategic investor by mid-2027. Would show renewed investor confidence after 5 years without fresh capital.
Nemetschek Group announces full acquisition or expanded stake in Sablono. Would clarify whether Sablono becomes a controlled subsidiary or stays a minority-backed independent.
Sablono publicly ships a computer-vision or AI-based progress-detection feature in its core platform. Would show a direct product response to Buildots' AI-native threat rather than a marketing add-on.
Key numbers
  • 32 employees, flat since Feb 2024 (2026-07-08)
  • No funding round since May 2021 Series A (2026-07-08)
  • Website traffic down 25% quarter over quarter (2026-07-08)
Named risks
  • No new funding round since June 2021, 62 months stale as of July 2026. Severity: high
  • AI-native rival Buildots automates the exact manual QR-code workflow Sablono relies on. Severity: high
  • Website traffic down 25% quarter-over-quarter as of July 2026. Severity: medium
  • Headcount essentially flat (+3% YoY) while incumbents scale AI features. Severity: medium
  • No proprietary data, sensor network, or regulatory moat identified beyond project-level workflow lock-in. Severity: high
Rivals, as read in July 2026
RivalDirectionEvidence
Procore Technologieslosing to16,000+ customers and 3,466+ G2 reviews vs Sablono's ~30-person team, as of 2026-07
Autodesk Construction Cloudlosing to4,297+ G2 reviews and BIM-integrated incumbency, per 2026-07 comparison data
Buildotsgaining onAI computer-vision progress tracking repeatedly named in independent 2026 buyer guides over manual-logging tools
Nemetschek GroupcontestingMinority investor since 2021-06 with latent acquisition or channel-partner optionality, unresolved as of 2026-07
Questions people ask
Is Sablono profitable?
Sablono discloses no audited financials. Third-party estimators give conflicting figures: Datanyze puts revenue under $5M, Growjo estimates ~$2.2M annually. No profitability claim has been made by the company as of its July 2026 profile.
Could AI replace Sablono's core product?
Sablono's manual QR-code activity logging is the exact workflow that AI computer-vision rival Buildots automates. As of February 2026, Sablono's only shipped AI feature is a marketing-site pre-sales chatbot, not core progress tracking.
Who owns Sablono?
Sablono GmbH is privately held. Nemetschek Group, a publicly traded German AEC software major, has held a minority strategic stake since participating in Sablono's June 2021 Series A alongside investor Thomas Bachmaier.
Who is Sablono's biggest competitor?
G2 ranks Procore as the top overall alternative to Sablono, followed by Autodesk Construction Cloud, as of a 2025 comparison. Procore has 3,466+ G2 reviews versus Sablono's small footprint, and AI-native Buildots is gaining independent buyer-guide attention in 2026.
Has Sablono raised funding recently?
No. Sablono's last disclosed funding round was a €5.3 million Series A in June 2021 led by Thomas Bachmaier with Nemetschek participating. As of July 2026, trackers flag the round as 62 months stale with no new raise reported.
What does Sablono's software actually do?
Sablono is a cloud SaaS construction execution platform that tracks up to 250,000+ linked project activities via mobile app and QR-code scanning, generating planned-versus-actual dashboards for large builds, per a June 2021 Nemetschek investment announcement.
Timeline
  • 2026-07-08Crustdata profile shows headcount flat at 32, web traffic down 25% QoQ to ~8,000 visitors
  • 2025-01Sablono launches Mobile App 4.0, a UX and reliability refresh of its field-reporting app
  • 2022-12G2 names Sablono a High Performer in Construction Management for Winter 2022
  • 2021-06Sablono raises €5.3 million Series A led by Thomas Bachmaier, with Nemetschek participating
  • 2014Sablono closes ~$1.3M seed round led by High-Tech Gruenderfonds, Hasso Plattner Ventures, Nemetschek Allplan
  • 2013-06Sablono founded in Berlin as a Technische Universitat Berlin spin-off by four co-founders
Revision history
23 July 2026
First assessed. Protection under test. The text above is fixed as of this date and is not edited afterwards.
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