ShowMojo
ShowMojo makes scheduling and leasing software landlords use to book and run apartment showings.
On the record
Checkpoint: Adoption data on whether Zillow Instant Touring pulls booking volume away from ShowMojo's flow
The call
ShowMojo survives on entrenched workflows while Zillow squeezes its funnel and AI-native rivals call it outdated to the same customers.
ShowMojo helps property managers and landlords schedule tenant tours and answer common questions automatically. It is hard to copy because it is wired into thousands of property management systems and has its own hardware boxes, but Zillow (which owns the biggest rental listings website) just shipped its own competing tour scheduler in April 2026, and newer AI companies like Showdigs and RentEngine are marketing themselves as smarter alternatives to ShowMojo's older technology. The company has changed hands twice in one year and may be sold again, which means the team and product roadmap could shift, and the real test will be whether Zillow's tour tool grabs so much market share that ShowMojo becomes irrelevant within two to three years.
Why
01
AI pressure: Showdigs, RentEngine, LetHub. AI-native leasing agents market ShowMojo as legacy software and go after the same mid-market landlord accounts. Could AI do the core job? Only partly.
02
Bigger players: Zillow (Instant Touring). Zillow shipped its own showing-scheduling feature in April 2026, threatening to cut ShowMojo out of the booking flow it depends on. Could a giant copy it? Yes, easily.
03
What protects it. Deep PMS integrations and 1.3M+ properties already running on its scheduling workflow make switching costly for landlords.
What would change this call
Whether Zillow's Instant Touring becomes the default booking flow on Zillow listings within a year. Would show ShowMojo losing top-of-funnel booking volume to Zillow directly.
Whether PropertyTek's reported second PE sale (under LOI as of April 2025) closes or falls through. Would show whether ownership instability disrupts ShowMojo's product roadmap and continuity.
Whether ShowMojo's 'Mo' AI agent (GA May 2026) retains mid-market accounts of 500 to 5,000 doors over the next two to three quarters. Would show if ShowMojo can match AI-native rivals or keeps losing accounts to them.
Whether PropertyTek's reported second PE sale (under LOI as of April 2025) closes or falls through. Would show whether ownership instability disrupts ShowMojo's product roadmap and continuity.
Whether ShowMojo's 'Mo' AI agent (GA May 2026) retains mid-market accounts of 500 to 5,000 doors over the next two to three quarters. Would show if ShowMojo can match AI-native rivals or keeps losing accounts to them.
Key numbers
- 1.3M+ properties on platform
- Revenue estimated $1.9M to $2.4M
- Roughly 7 to 17 employees
Named risks
- Zillow Instant Touring becoming default booking path on Zillow listings, bypassing ShowMojo.
- Second PE sale of parent PropertyTek closing or restructuring, per April 2025 LOI report.
- AI-native competitors (Showdigs, RentEngine, LetHub) winning mid-market accounts from ShowMojo.
- AI agent Mo underdelivering versus AI-native rivals on lead-to-showing conversion.
- Data reliability issues: wide variance in revenue and headcount estimates across vendors.
Rivals, as read in July 2026
| Rival | Direction | Evidence |
|---|---|---|
| Zillow | losing to | Instant Touring scheduling feature shipped into Zillow's own funnel around April 2026 |
| Showdigs | contesting | Markets ShowMojo as relying on scripted automation not AI, in comparison page dated May 2026 |
| RentEngine | contesting | AI-native leasing CRM positioned against ShowMojo's scheduling model as of 2026 |
| LetHub | contesting | AI-native entrant marketing against ShowMojo and Tenant Turner as legacy tools, per 2026 brief |
| Tenant Turner | contesting | Sibling company under same PropertyTek/GSV ownership since 2024, direct market overlap |
| Rently | contesting | Self-touring pioneer since 2011 claims 950k+ monthly ILS visitors, serves large SFR operators |
Questions people ask
- Is ShowMojo profitable in 2026?
- No public profitability data exists since ShowMojo is private. Revenue estimates from data vendors range from $1.9M-$2.4M (Datanyze) to under $5M (ZoomInfo, June 2026), suggesting a small but revenue-generating business, though these figures are unverified third-party estimates, not company-disclosed financials.
- Could AI replace ShowMojo's core product?
- Partially. ShowMojo's scheduling and FAQ-answering functions are AI-replicable, which is why competitors like Showdigs market it as 'legacy, non-AI' (May 2026). ShowMojo launched its own AI agent 'Mo' in beta April 2026, GA May 2026, but its integrations and hardware (MojoBox/MojoLock) resist pure AI substitution.
- Who owns ShowMojo?
- ShowMojo is privately owned by PropertyTek, a PE-backed holding company created by Greater Sum Ventures (GSV) after it acquired ShowMojo and Tenant Turner in 2024. As of April 2025, PropertyTek was reportedly under a letter of intent to be sold again to a larger PE firm.
- Who is ShowMojo's biggest competitor?
- Zillow poses the biggest structural threat: its Instant Touring scheduling feature shipped around April 2026 and sits directly on top-of-funnel listing traffic. ShowMojo had to integrate with it rather than compete, while AI-native rivals Showdigs, RentEngine, and LetHub simultaneously attack its scheduling and FAQ features as outdated.
- What is ShowMojo's AI agent Mo and does it work?
- Mo is ShowMojo's AI virtual agent, beta-launched April 2026 and made generally available around May 29, 2026. It answers prospect questions about listings and creates leads when it can't. ShowMojo claims (self-reported, unverified) a 54% lead-to-showing conversion rate versus 43% for competitors.
- Has ShowMojo been acquired?
- Yes. In 2024, PE firm Greater Sum Ventures (GSV) acquired ShowMojo along with competitor Tenant Turner, placing both under a new holding company called PropertyTek, according to an April 2025 industry newsletter. The original founders are no longer involved in either company.
Timeline
- 2026-05-29ShowMojo AI agent Mo reaches general availability after April 2026 beta
- 2026-05-29ShowMojo integrates Property Shield anti-fraud detection and Zillow Instant Touring
- 2026-04-14Local news covers ShowMojo AI Virtual Agent launch with CEO Vanessa Anderson quote
- 2026-04Zillow Instant Touring scheduling feature goes live, ShowMojo integrates rather than competes
- 2025-12-09PropertyTek announces multifamily syndication expansion for ShowMojo and Tenant Turner
- 2025-04-15Newsletter reports PropertyTek under LOI for second PE sale since 2024 buyout
- 2024Greater Sum Ventures acquires ShowMojo and Tenant Turner, forms PropertyTek holding company
- 2011ShowMojo founded
Revision history
23 July 2026
First assessed. Losing its protection. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources
- Products, Competitors, Financials, Employees, Headquarters Locations (2025-12-08)
- Peter Lohmann's Newsletter (2025-04-15)
- Automated Leasing Technology (2026-07-15)
- Generate & Convert Rental Leads with Lead-to-Lease Automation (2026-04-26)
- Management and Employees List
- ShowMojo - Overview, News & Similar companies (2026-06-06)
- ShowMojo 2026 Company Profile: Valuation, Funding & Investors
- ShowMojo Overview, Address & Contact
- ShowMojo (2026-04-27)
- ShowMojo's AI Virtual Agent Is Officially Live (2026-05-29)
- ShowMojo + Property Shield, AI Virtual Agent Update, and More April Releases (2026-05-29)
- PropertyTek Expands Multifamily Syndication Capabilities Across ShowMojo and Tenant Turner (2025-12-09)