SingleOps
Field service and CRM software for landscaping and tree care businesses.
On the record
Checkpoint: Granum post-merger product, pricing, and platform consolidation outcome
The call
SingleOps holds a niche green-industry customer base that big players haven't touched yet, while its own merger integration is the main thing to watch.
SingleOps sells software to tree care and landscaping businesses to help them manage crews, costs, and jobs. It is hard to replace because its customers rely on it to track their work every day, and the big players like ServiceTitan have not built good versions for this type of work yet. The big risk right now is whether the merger with Granum (completed in October 2025) will go smoothly, or whether combining the two companies will cause problems with service, pricing, or how the software works together.
Why
01
AI pressure: Attentive.ai property takeoff and routing tools. AI takeoff and routing tech is folded into SingleOps via partnership, not yet a standalone rival taking customers. Could AI do the core job? Only partly.
02
Bigger players: ServiceTitan. ServiceTitan dominates HVAC and plumbing but has not shipped a landscape or tree care product as of mid-2026. Could a giant copy it? Probably.
03
What protects it. Deep workflow lock-in: tree inventory, crew costing, QuickBooks sync, and Greenius training tie customers to the platform.
What would change this call
ServiceTitan announces or ships a landscape/tree-care product by end of 2026. Would show the largest incumbent is finally entering SingleOps' niche.
Granum discloses layoffs or support/sales team consolidation within 6 months of Oct 2025 rebrand. Would indicate integration turbulence and possible customer service disruption.
Aspire or Jobber announces material customer wins in tree care or landscape mid-market by end of 2026. Would show a peer capturing share in SingleOps' core segment.
Granum discloses layoffs or support/sales team consolidation within 6 months of Oct 2025 rebrand. Would indicate integration turbulence and possible customer service disruption.
Aspire or Jobber announces material customer wins in tree care or landscape mid-market by end of 2026. Would show a peer capturing share in SingleOps' core segment.
Key numbers
- Over 4,000 customers post-merger
- $74M growth equity from FTV Capital
- Granum headcount grew to 272 employees
Named risks
- Three-brand merger (SingleOps, LMN, Greenius into Granum) creates unresolved product convergence and pricing harmonization risk.
- Potential redundancy across support, engineering, sales, and G&A during post-merger consolidation through 2026.
- Category-wide API and payroll integration gaps noted across SingleOps and rival platforms, per Apr 2026 audit.
- Larger, better-known rivals (Jobber, Aspire) actively market against SingleOps with greater review volume and enterprise scale.
Rivals, as read in July 2026
| Rival | Direction | Evidence |
|---|---|---|
| Jobber | losing to | Jobber has 1,456 reviews vs SingleOps' 107 on Software Advice as of Dec 2025 |
| Aspire | losing to | Called the '800-pound gorilla' in commercial landscape software, Apr 2026 audit |
| Service Autopilot | contesting | Positioned for the mid-market (5-50 trucks) SingleOps also targets, per Jun 2026 analysis |
| ServiceTitan | contesting | HVAC/plumbing-focused incumbent has not shipped a landscape product as of Jul 2026 |
| Arborgold | contesting | Tree-care-specific rival tracked by PitchBook as a direct Granum competitor |
Questions people ask
- Is SingleOps still an independent company in 2026?
- No. As of October 2025, SingleOps merged corporately into a new parent brand called Granum, alongside LMN and Greenius. The product now operates as 'SingleOps by Granum' rather than a standalone company, per Granum's own FAQ dated 2025-10-14.
- Who owns SingleOps now?
- SingleOps is privately held under Granum, backed by FTV Capital and Serent Capital. FTV Capital led a $74M growth equity round in July 2022 and backed the November 2024 merger with LMN that created the combined entity later rebranded Granum in October 2025.
- Who is SingleOps' biggest competitor?
- In green-industry software, Aspire is described as the '800-pound gorilla' in commercial landscape software (per an April 2026 third-party audit), while Jobber shows far higher market visibility, with 1,456 reviews versus SingleOps' 107 on Software Advice as of December 2025.
- Could AI replace SingleOps?
- Unlikely to fully replace it. SingleOps' moat is workflow lock-in (tree inventory, crew costing, QuickBooks sync, Greenius training), not AI. Its AI features, like automated property takeoffs, come via a February 2025 Attentive.ai partnership through sibling brand LMN, a bought-in vendor tool competitors can also license.
- Is ServiceTitan a threat to SingleOps?
- Not currently. As of a July 2026 buyer's guide, ServiceTitan remains focused on HVAC and plumbing workflows and has not shipped a dedicated lawn/landscape product, leaving the tree-care and landscaping niche SingleOps serves largely unpenetrated by that incumbent.
- How many customers does SingleOps have?
- The combined SingleOps and LMN entity reported over 4,000 customers across North America as of the November 2024 merger announcement, per FTV Capital's press release, though this figure reflects the combined post-merger customer base, not SingleOps alone.
Timeline
- 2025-10-14Granum FAQ confirms SingleOps, LMN, Greenius unified under new parent brand Granum
- 2025-10-07Greenius partners with Marsh Canada to launch insurance offering for landscape/tree-care contractors
- 2025-03-31SingleOps launches Tree Inventory feature for tracking species, health, service history
- 2025-02-20LMN announces AI-powered automated takeoffs partnership with Attentive.ai
- 2024-11-04SingleOps merges with LMN; FTV Capital leads new growth investment, Sedgley leads combined firm
- 2022-07-12SingleOps raises $74M growth equity round led by FTV Capital
- 2020-04-23SingleOps raises $6M Series B led by Five Elms Capital
- 2019-04-04SingleOps raises ~$1.6M Series A led by David Cummings/Atlanta Ventures
- 2013SingleOps founded in Atlanta, Georgia
Revision history
23 July 2026
First assessed. Defensible for now. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources
- Products, Competitors, Financials, Employees, Headquarters Locations (2025-03-27)
- SingleOps and LMN Merge (2024-11-04)
- Frequently Asked Questions (2025-10-14)
- Fieldwork Software SingleOps Raises $1.6M Series A (2019-04-04)
- SingleOps raises $6 million (2020-04-23)
- SingleOps Rakes in $74 Million Growth Equity Investment (2022-07-12)
- $6M Est. ARR, $8.6M Raised (2024-12-22)
- Granum - Management and Employees List
- Granum - Headcount, Funding & Open Jobs (2026-06-26)
- SingleOps - Overview
- Best CRM & Software for Lawn Care (2026) (2026-07-13)
- Jobber vs SingleOps (2025-12-08)